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F1: Updated Analysis. Is Lando Norris the new King? Will his dominance generate more audience? What's next for the championship?

(By Maqueda-Maurizio) The world glued to the TV: The 2024 Singapore Grand Prix witnessed a masterful performance by Lando Norris, who not only started from pole position but also maintained absolute control of the race from the first lap to the last. On a circuit known for its complexity and the potential for lethal mistakes, Norris proved that his McLaren is not just competitive, but has reached a performance level that puts him at the top of the podium. This article breaks down the race, the challenges faced by the drivers, and the implications for the championship, offering in-depth analysis and tips for F1 fans in Miami and Latin America, especially regarding this growing phenomenon where more and more brands across all categories, even B2B businesses, are investing and getting involved.

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  • Whether in the USA, Spain, or especially Argentina with the addition of Franco Colapinto, audiences in 2024 have grown between 12% and 14%, but the trend from the last races seems to be hitting new records. (According to various networks in each country and ESPN)

Miami set a record in the USA with 3.6 million viewers, just on TV (not counting apps).

  • Global and local audiences (in each country) in 2024 surpass those reached in 2023 (which already had a high growth rate compared to 2021-2022). In every race this year, there's an average increase rate of over 12%, but in certain countries like the USA, Argentina, Spain, Mexico, and many in Asia, the percentage hits 18%.

Let’s not forget that the new online broadcasts amplify TV reach to very high figures, which complicates the unification of metrics.

  • However, just like the Copa América, the World Cup, and even the following of Inter Miami CF, air, cable, and streaming TV have increased their audience in sporting events, and F1 is a clear successful example in every sense, since about 30% of its total audience during the race also watches pre- and post-race broadcasts.

How have the results been so far?

F1 2024: Calendar and winners of each race summary and tips:

Race | Driver (Team) | Date

  • Bahrain: Max Verstappen (Red Bull) - Saturday, March 2

  • Saudi Arabia: Max Verstappen (Red Bull) - Saturday, March 9

  • Australia: Carlos Sainz (Ferrari) - Sunday, March 24

  • Japan: Max Verstappen (Red Bull) - Sunday, April 7

  • China*: Max Verstappen (Red Bull) - Sunday, April 21

  • Miami*: Lando Norris (McLaren) - Sunday, May 5

  • Emilia Romagna: Max Verstappen (Red Bull) - Sunday, May 19

  • Monaco: Charles Leclerc (Ferrari) - Sunday, May 26

  • Canada: Max Verstappen (Red Bull) - Sunday, June 9

  • Spain: Max Verstappen (Red Bull) - Sunday, June 23

  • Austria*: George Russell (Mercedes) - Sunday, June 30

  • Great Britain: Lewis Hamilton (Mercedes) - Sunday, July 7

  • Hungary: Oscar Piastri (McLaren) - Sunday, July 21

  • Belgium: Lewis Hamilton (Mercedes) - Sunday, July 28

  • Netherlands: Lando Norris (McLaren) - Sunday, August 25

  • Italy: Charles Leclerc (Ferrari) - Sunday, September 1

  • Azerbaijan: Oscar Piastri (McLaren) - Sunday, September 15

  • Singapore: Lando Norris (McLaren) - Sunday, September 22

  • United States* (Austin) - Sunday, October 20

  • Mexico - Sunday, October 27

  • Brazil* - Sunday, November 3

  • Las Vegas - Sunday, November 24

  • Qatar* - Sunday, December 1

  • Abu Dhabi - Sunday, December 8

Key Points:

  1. Lando Norris dominated the race from start to finish, showing superior pace over his competitors.

  2. Max Verstappen, though finishing second, couldn't match Norris's pace, losing points in his championship battle.

  3. Carlos Sainz and Fernando Alonso finished in notable positions, contributing to Ferrari's fight in the constructors' championship.

Tips for Fans:

  • Analyze Strategies: Watch how drivers use different tire strategies to maximize their performance.

  • Know the Circuit: Get familiar with the features of the Singapore circuit, especially critical turns where positions can be gained or lost.

  • Follow the Championship: Stay updated on standings to understand how each race affects championship positions.

Lando Norris’s Dominance

The Start of the Race

From the moment the lights went out in Singapore, Lando Norris made it clear he had one goal: victory. With an explosive start, he quickly opened a 25-second gap over his rivals, using the DRS (Drag Reduction System) to keep Verstappen, who started in second, at bay. This initial advantage was crucial, allowing Norris to manage his pace and maintain control of the race without immediate pressure.

Challenges Along the Way

Despite his dominance, the race wasn’t without its moments of tension. Norris faced a couple of critical situations that threatened his victory. On lap 14, a brake lock-up in turn 14 caused him to brush the wall, raising concerns among his team. However, after a quick inspection, they determined the damage was minimal. A second scare occurred on lap 45 when he again made contact with the outside wall. Despite these incidents, his ability to stay focused and continue without major complications was commendable.

The McLaren Podium

Oscar Piastri completed an impressive podium for McLaren, finishing in third place. After a tricky start where he fell to sixth, Piastri managed to recover thanks to a smart tire strategy that allowed him to overtake both Mercedes drivers, Hamilton and Russell. Piastri’s performance highlights McLaren’s strength and adaptability during the race.

Competition and Rivals’ Challenges

Max Verstappen: Minimizing Losses

Max Verstappen, despite finishing second, found himself in "no man's land" for much of the race. His inability to catch Norris meant his championship lead shrank, which is a significant setback for the Red Bull driver. With the championship nearing its conclusion, every point matters, and this race could be pivotal in his title chase.

Noteworthy Performances

Franco Colapinto, finishing in 11th, showcased his talent. Carlos Sainz and Fernando Alonso also had standout performances. Sainz, starting from tenth, executed a strategic undercut that landed him in seventh. His ability to adapt in tough situations reflects the skill of Spanish drivers in F1.

Alonso, finishing in eighth, led the midfield and demonstrated competitive pace, keeping him relevant in the championship fight. Both drivers contributed crucial points for Ferrari, keeping their constructors' championship hopes alive.

Conclusions

Lando Norris didn’t just take home the victory at the Singapore GP; he set a new performance benchmark for his competitors. His dominance on the track, combined with his team's smart strategies, allowed McLaren to make significant strides in the championship standings. With the season progressing, fans eagerly await how this thrilling narrative unfolds in the races to come.

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