We are pleased to share the outstanding performance of agencies with great Latin talent and a diverse fusion of Anglo-Latin cultures. Starting with the first position, the renowned agency GUT Buenos Aires (Arg) has been crowned Independent Agency of the Year. In the second position is Lanzallamas, also from Argentina, followed by GUT Sao Paulo (BR), GUT Los Angeles, and in fifth position, GUT Miami. These agencies have demonstrated their creative and strategic excellence in the Latin American and Anglo-Latin advertising industry.
GUT Argentina, the world champion of advertising agencies:
GUT (Argentina), the internationally renowned agency, crowned itself at the closing of the 70th Cannes Lions International Festival of Creativity. The historic week concluded with GUT being named Agency of the Year, Independent Agency of the Year, and Independent Network of the Year. These recognitions come after their outstanding work at the event, where they received prestigious Grand Prix awards in the Creative Data and Mobile categories. "The Artois Probability" for Stella Artois, by GUT Buenos Aires, won the Grand Prix in Creative Data, while "World Cup Delivery" by PedidosYa, also from GUT Buenos Aires, triumphed with the Grand Prix in the Mobile category. Additionally, GUT Los Angeles stood out with the Grand Prix in the PR category for their campaign "Self Love Bouquet" for Doordash. GUT's success at Cannes Lions once again demonstrates their leadership in the advertising industry and their ability to make an impact through creative and disruptive strategies.
GUT Buenos Aires, the agency founded and led five years ago by the successful creatives Gaston Bigio and Anselmo Ramos, has left an indelible mark on Cannes Lions 2023. With Joaquín Cubría and Nacho Ferioli as CCOs and main partners, the agency stands out as the Best Independent Agency of the Festival and triumphs in the Track Engagement and Experience categories. The hard work of GUT's talented teams in various offices has led to a resounding victory with 3 Grand Prix, 8 Golds, 11 Silvers, and 13 Bronzes. The Buenos Aires offices led the way with 2 Grand Prix and a total of 17 metals, followed by Los Angeles with 1 Grand Prix, Miami with 4 metals, Sao Paulo with 9 metals, and Mexico with 2 Bronzes. This outstanding participation at Cannes Lions is a testament to GUT's commitment and creative excellence in the advertising field, further solidifying their position as a leading agency in the business world.
The Anglo-Latin Ranking:
The LatinSpots Ranking (generated by the prestigious magazine) takes into account the awards and recognitions obtained by agencies in the Cannes 2023 edition. It also considers the participation of Latin agencies and those working for the Hispanic market in the United States.
It is important to highlight that agencies sharing awards accumulate the corresponding points, but only one unit is counted per country in case both agencies are of the same origin.
Below, we present the LatinSpots Ranking of the most awarded Independent (Anglo) Latin Agencies at Cannes Lions 2023:
|
Position |
Agency |
Country |
Points |
Grand Prix |
Gold |
Silver |
Bronze |
Shortlist |
|
1 |
GUT Agency Buenos Aires |
ARGENTINA |
231 |
2 |
7 |
7 |
3 |
8 |
|
2 |
Lanzallamas |
ARGENTINA |
113 |
- |
1 |
4 |
2 |
3 |
|
3 |
GUT Agency San Pablo |
BRAZIL |
58 |
- |
- |
1 |
2 |
11 |
|
4 |
GUT Agency Los Angeles |
UNITED STATES |
35 |
- |
1 |
- |
- |
- |
|
5 |
GUT Agency Miami |
UNITED STATES |
26 |
- |
- |
2 |
2 |
6 |
|
6 |
Lanfranco&Cordova (L&C) |
UNITED STATES |
24 |
- |
- |
2 |
1 |
7 |
|
7 |
We Believers |
UNITED STATES |
22 |
- |
1 |
2 |
- |
7 |
|
8 |
Soko San Pablo |
BRAZIL |
20 |
- |
- |
- |
In this ranking, you can appreciate the talent and creativity of independent agencies of Anglo-Latin origin, who have managed to stand out in such a prestigious festival like Cannes Lions. Their work has had a positive impact on the advertising industry, demonstrating the power of neuromarketing and neurolanguage to connect.
Cannes 2023 Winners
|
Category |
Winner |
Second Place |
Third Place |
|
Agency of the Year |
Gut Buenos Aires |
Publicis Conseil Paris |
Adam & Eve Paris |
|
Independent Agency of the Year |
Gut Buenos Aires |
||
|
Independent Network of the Year |
Gut |
||
|
Marketer of the Year |
AB InBev |
||
|
Creative Brand of the Year |
Apple |
Dove |
Heineken |
|
Creative Company of the Year |
Omnicom |
WPP |
Interpublic |
|
Network of the Year |
DDB |
Ogilvy |
BBDO |
|
Palme D'Or |
Somesuch, United States |
||
|
Lion Hearts |
Patagonia |
||
|
First Creative Maker of the Year |
Spike Lee |
||
|
Lion of St Mark |
Susan Hoffman |
||
|
Grand Prix for Good |
Anne de Gaulle, Havas Paris for -foundation Anne de Gaulle |
This table presents the award-winning campaigns in the FILM category at the Cannes Lions Festival, highlighting the level of creativity and excellence of each one, as well as the agencies, clients involved, and the country of origin of each campaign.
|
Category |
Campaign |
Agency |
Client |
Country |
|
Grand Prix |
Relax, its iPhone |
Apple |
iPhone 14 |
Estados Unidos |
|
Gold |
Second Best campaign |
David, Madrid / INGO, Hamburg |
Children Furniture España / Alemania |
España / Alemania |
|
Silver |
1000 Slides |
Gut, Buenos Aires |
Globant Consultancy |
Argentina |
|
Silver |
Proudly Second Best |
David, Madrid / INGO, Hamburg |
Children Furniture España / Alemania |
España / Alemania |
|
Silver |
Buscapé. Back To The City Of God |
VMLY&R, Sao Paulo |
Motorola Edge 30 Ultra 5g |
Brasil |
|
Silver |
Evs On Screen |
The Community, Miami |
General Motors, Netflix |
Estados Unidos |
|
Bronze |
Evs On Screen |
The Community, Miami |
General Motors, Netflix |
Estados Unidos |
|
Bronze |
Coincidences |
AB INBEV, Buenos Aires / Draftline, Buenos Aires |
Quilmes Argentina |
Argentina |
|
Bronze |
Shout |
VMLY&R México City |
Movistar México |
México |
|
Bronze |
She |
El Ruso De Rocky, Madrid |
J&B Rare España |
España |