In 2024, CFOs are not keen on it, but it is happening: there is a "necessary" resurgence back to the 80s-90s, making this key management book so valuable (Good to Great)

(By Otero and Maurizio) In his seminal work "From Good to Great," Jim Collins explores the common characteristics and practices that distinguish exceptional companies from merely good ones. Through an extensive study of companies and a detailed analysis of data, Collins identifies the fundamental principles that guide the transition of an organization from mediocrity to greatness. There was a time when networks and technological advancements compensated for many shortcomings. Today, there is a pressing need to excel in all areas, with the complexity that now the experience must be comprehensive, real, and themed.

1. What are the fundamental principles that distinguish excellent companies?

2. How can the concept of "volatility, uncertainty, complexity, and ambiguity" be applied in business management?

3. What role does organizational culture play on the path to business excellence?

In the competitive business world, striving for excellence is a crucial goal for any company aiming to stand out in its industry. In this era of constant change and challenges, the teachings of Jim Collins's book "From Good to Great" serve as a beacon of wisdom for leaders and entrepreneurs seeking sustainable success.






Excuses are no longer valid. It is a matter of strategy and decision-making.

Today, brands can no longer exist "only on apps," merely selling products. Producing economically in Asia and distributing rapidly with great logistics is no longer sufficient. That is commonplace; that is commerce.

A brand, a company, a nation, an institution creates value.

Once again, the brand must offer a great, conceptual, amplified, honorable, integral, fun, playful, multi-experiential, physical-digital, personal, themed, current, dynamic, genuine, sustainable, and "generous" experience. In other words... Welcome to real value.

Perhaps more complex than in the 80s and 90s, because now, everything about the brand's essence and actions must be sustainable, integrated, and integral.

The return to reality always implies long-term thinking.



Therefore, one must simply strive for excellence.

Collins emphasizes the importance of maintaining humility even in times of success. Preserving humility and commitment to continuous improvement is essential to avoid complacency and continue driving excellence within the organization.

"From Good to Great" by Jim Collins provides a solid framework for understanding the principles that drive the transformation of companies from average to exceptional. By adopting the teachings of this book and applying them consistently, organizations can chart a path to business greatness and sustainable success.

Here are some of its key lessons:



Level 5 Leadership and the Hedgehog Concept

Collins introduces the concept of "Level 5 Leadership," characterized by a combination of personal humility and unwavering will. Level 5 leaders seek the organization's success above personal recognition, making them catalysts for business excellence.

The Hedgehog Concept, on the other hand, emphasizes the importance of strategic clarity and focusing on what the organization can do better than anything else in the world. By focusing on a simple yet effective strategy, companies can achieve sustainable excellence.

Window and Mirror and Team Alignment

The idea of "Window and Mirror" suggests that effective leaders should look through the window to attribute the organization's successes to external factors and look in the mirror to take responsibility for failures. This attitude of humility and accountability is essential for building a culture of excellence.

Team Alignment refers to the importance of bringing together the right people and placing them in roles that align with their skills and values. When all team members work harmoniously towards a common goal, the organization can achieve extraordinary results.

Culture of Discipline and Accelerating Technology

The Culture of Discipline focuses on the need to maintain consistency and persistence in executing the business strategy. Discipline in all areas of the organization ensures that the course towards excellence is maintained despite external challenges and distractions.

Accelerating Technology refers to the intelligent use of technology as a catalyst for business transformation. Instead of relying solely on technology to drive change, excellent companies use technology as a tool to enhance and expedite their existing processes.

Flywheel Principle and the "Advisory Council" Concept

The Flywheel Principle emphasizes the importance of consistency and persistence in the organization's actions. By maintaining steady momentum in key areas of the company, significant results can be achieved over time.

The "Advisory Council" Concept is based on seeking advice from mentors and external experts to improve business decision-making. By seeking guidance from experienced individuals with diverse perspectives, leaders can enrich their decision-making and avoid potential biases.

Entrepreneurial Creativity and Preserving Humility

Entrepreneurial Creativity is a fundamental pillar of excellence, fostering innovation and disruptive thinking at all levels of the organization. By encouraging creativity and experimentation, companies can stay ahead in their industry and adapt to market changes.


"The box does not dictate, it is a consequence of a value strategy: (One must never forget that Steve Jobs was 'pushed out' of his company because his imprint went against short and medium-term profits).

The path to excellence in business requires a strategic focus, strong leadership, and an organizational culture rooted in discipline and innovation.

Iconic cases of business transformation:

1. Apple Inc. (Example of Disruptive Innovation): The evolution of Apple under the leadership of Steve Jobs.

2. Amazon (Focus and Diversification Strategy): The rise of Amazon from an online bookstore to an e-commerce giant.

3. Google (Culture of Innovation and Experimentation): The innovative mindset driving Google's success in the global market.

4. Tesla Inc. (Innovation in the Automotive Industry): The revolution of electric vehicles led by Elon Musk.

Recommended videos on "From Good to Great":

1. "From Good to Great" - Jim Collins: An inspiring talk by the author on the key concepts of his book.

2. "Great to Excellent: Transforming Your Business" - TEDx Talk: A deep analysis of applying Collins' teachings in the current business environment.

3. "Leading from Good to Great" - Harvard Business Review: Experts discuss the importance of leadership in transforming companies."

El mundo del comercio y de las marcas ha sufrido un enorme cambio ¿Qué estás haciendo muy mal y no querés darte cuenta? (11 tips para tener éxito hoy)

(Nota cocreada con la prestigiosa comunidad Beyond Latam, junto con Maurizio y Otero) El futuro de la experiencia del cliente, es hoy ¿Por qué las marcas como Louis Vuitton ponen heladerías, cafeterías, restaurantes? ¿por qué cada vez más marcas tech activan en la F1 o en otros eventos deportivos?. Las empresas que se enfocan en la creación de experiencias de este tipo serán las que tengan éxito en el futuro o mejor dicho las que están creciendo drásticamente hoy.

(Lectura ágil, contenidos de valor, 3 minutos de lectura) 

McLaren-Norris-Piastri en Barcelona: La Estrategia del Éxito. ¿Cómo aprender de los grandes líderes en F1 para triunfar en los equipos y negocios"

(Nota cocreada con la prestigiosa comunidad de Ceos e Investigadores de Beyond en Latam y el programa especialista en deportes XDXT) En un mundo cada vez más competitivo, es fundamental tener una estrategia clara para triunfar en la vida y en los negocios. ¿Por qué insistimos en no invertir en estrategas, planificadores, head of culture y si gastamos enormes cantidades de tiempo y recursos en “acciones de corto plazo”?

(Lectura ágil, contenidos de valor, 1 minuto de lectura nota resumen, nota expandida: 3 minutos) 

Mujeres emprendedoras en Miami-Dade: La segunda edición de “Líderes en Acción”

(Por Vera junto a Maurizio) Miami-Dade se posiciona como uno de los territorios más vibrantes y dinámicos en materia de emprendimiento y liderazgo femenino en toda la región. La segunda edición del programa “Líderes en Acción”, organizado por Manah Foundation, reafirma el compromiso de potenciar a las mujeres hispanas que, desde el sur de Florida, están transformando sus comunidades a través de negocios con propósito, innovación y visión social.

Tiempo de lectura: 6 minutos

El nuevo McDonald 's temático de Minecraft en CDMX: la revolución en retail y experiencias lúdicas (¿por qué esta estrategia es tan exitosa?)

(Por Maurizio y Maqueda) En un entorno donde la competencia en el sector de comida rápida se vuelve cada vez más feroz, y donde el concepto de “no-lugar” —espacios impersonales y anónimos— comienza a perder relevancia, las marcas líderes están apostando por una estrategia disruptiva: transformar sus locales en experiencias inmersivas y temáticas que conecten emocionalmente con sus públicos. 

(Nota de alto valor estratégico: 5 minutos)

Sabrina Carpenter estrena esta semana: ¡Oh, boy! (¡Oh Video!)

(Por Vera junto con Maurizio) ¿Puede un par de shorts vaqueros, un pulgar levantado, un avance en X y en IG,  un par de vallas publicitarias mover millones de dólares? La respuesta, ¡oh boy!, es un rotundo sí. El enigmático teaser de Sabrina Carpenter —grabado en una carretera polvorienta y amplificado en redes sociales, medios de prensa digital y por supuesto muchos fans… nota de color, el video que difundío no es formato vertical. 

Otro buque con vehículos eléctricos en llamas en el Pacífico: ¿Qué revela esta serie de incidentes sobre la seguridad en el transporte marítimo del futuro?

(Informe especial junto a Maximiliano Mauvecín especialista en comercio internacional) ¿Por qué el aumento de incendios en barcos de vehículos eléctricos preocupa a todos los actores del mercado global? En los últimos años, el transporte marítimo de automóviles, especialmente de vehículos eléctricos (VE), ha experimentado un crecimiento exponencial. 

Tiempo de lectura: 5 minutos

Expectativa Mundial: McDonald's lança Monopostos em escala da película F1: The Movie? Uma promoção que pode revolucionar o marketing global?

(Por Maurizio e Taylor) Por que não seria totalmente plausível essa colaboração inovadora? Pode marcar um antes e um depois no universo do marketing de franquias? As alianças estratégicas e as experiências de marca — o Crossing Marketing — estão se consolidando como a nova moeda do sucesso. A parceria entre McDonald’s e o aguardado filme F1: The Movie, protagonizado por Brad Pitt, promete transformar esse cenário em um fenômeno global.

Tempo de leitura: 5 minutos

 

Expectativa mundial: ¿McDonald's lanza monoplazas a escala de la película F1:The Movie? ¿Una promoción que revolucionará el marketing?

(Por Maurizio y Taylor) ¿Por qué no sería descabellado esta genial colaboración? ¿Marcará un antes y un después en el marketing de franquicias? Las alianzas estratégicas y las experiencias de marca (Crossing Marketing) son la nueva moneda del éxito, la colaboración entre McDonald’s y la próxima película F1: The Movie, protagonizada por Brad Pitt, promete convertirse en un fenómeno global.

Tiempo de lectura: 5 minutos