Miami: The HEAT has the entire city holding its breath until Saturday!

(By Juan Maqueda) At the end of the fifth game, an ecstatic superfan started practically screaming this in a renowned Miami bar where everyone gathers to watch the HEAT: "In every play, in every defense, and in every basket, the Miami Heat represents the indomitable spirit and relentless determination of a city that never gives up. Let this challenge against the Celtics ignite the inner fire of the HEAT, reminding them that they are more than a team, they are a family willing to give it their all for the pride of Miami. Together, let's advance towards victory!" Miami has reawakened like it hasn't in years, and with it, millions of fans around the world await the HEAT's fourth triumph, but on the other side stands a super team that also wants their own super feat.

Perhaps Kevin Garnett was right. Just as he shouted to celebrate Boston's championship in 2008, everything truly is possible. Even the impossible!

The Celtics are on the verge of writing a memorable story and with it, joining an exclusive club. The HEAT, too, but if the Celtics achieve a comeback from 0-3, they will be more than finalists, they will be legends.

Of the 150 teams that have faced a 3-0 disadvantage in a seven-game series, only 14, that is, 9.3%, have managed to extend it to a sixth game. None have managed to win the series, and most were already eliminated at this point.

But the Celtics are not like the others. They have reduced the deficit in the Eastern Conference Finals against the Miami Heat to 3-2, and even though they are still behind in the series, they carry the momentum in their favor heading into Game 6 this Saturday in Miami.

"Obviously, we didn't imagine being in this position, down 3-0, but when adversity strikes, you can see what the team is made of," admitted Celtics forward Jaylen Brown. "I mean, it can't get worse than being down 3-0, but we haven't gone in opposite directions, we have stayed together."

Only three teams have managed to tie a series 3-3 after being down 3-0; the Celtics could become the fourth team if they secure a victory on Saturday. No team has managed to escape the abyss of 3-0, but a win in Game 6 would give Boston the chance to make history in Game 7, to be played on Monday at home.

"One of our assistants put it into perspective: the season lasts nine months, and we've only had one bad week," commented Celtics coach Joe Mazzulla.

Meanwhile, the Denver Nuggets await their opponent. If the Celtics win the series, the Nuggets will visit the Celtics for the first game of the NBA Finals. If the Miami Heat wins the East, they will travel to Denver for the opening showdown. Either way, the championship series will begin on June 1, somewhere.

The Heat had a nine-point lead in the third quarter of Game 4 and were poised to sweep the series. However, in just two and a half minutes, they let the advantage slip away, and the Celtics have not been at a disadvantage since.

Like the waves of the Miami sea, the HEAT is destined to rise and break all barriers on their path to victory. May the passion and fighting spirit of the city inspire them to overcome any obstacles and show that together, as a red tide, they are unstoppable.

"The last two games are not who we really are. It was like that," acknowledged Heat forward Jimmy Butler. "We stopped playing defensively because we weren't making the shots we needed. But that can easily be fixed.

Miami, the city of sun and unleashed passion, eagerly awaits the next chapter of this battle on the court. May every fan in the stands and at home become the sixth player, filling the atmosphere with their fervor and unwavering support to propel the HEAT towards glory.

Let the HEAT make the entire city hold its breath until Saturday, as they embody the spirit of Miami and the relentless pursuit of victory. In the face of adversity, they will rise and showcase their true potential, proving that in the game of basketball, as in life, anything is possible. Miami stands united behind their beloved team, ready to witness history in the making. Go HEAT!

Rosemary Beach: es como ir a lo mas lindo de Europa y de Miami a la vez (en Florida)

(Por Maurizio) Este pequeño paraíso, ubicado en la pintoresca Costa del Golfo, es un verdadero refugio para aquellos que buscan una escapada idílica, combinando la serenidad de la naturaleza con un estilo de vida moderno y vibrante. En el vasto paisaje de la costa de Florida, se encuentra un rincón de ensueño que no siempre recibe la atención que merece: Rosemary Beach

(Tiempo de lectura estratégica y de alto valor: 4 minutos)

El colapso del consumo del alcohol (excepto hiper lujo o meta relevancia) está remodelando todo el marketing de bebidas

(Por Maqueda con Maurizio) Imagine una inversión que pierde casi la mitad de su valor en cinco años. No es una criptomoneda volátil ni una startup fallida. Es la industria global del alcohol, un gigante que durante siglos pareció inmune a las crisis y que hoy enfrenta una tormenta perfecta: una revolución generacional en los hábitos de consumo, guerras comerciales y una transformación farmacológica que está reescribiendo la relación humana con la intoxicación.

(Nota ágil de 3 minutos, menos de 250 palabras)

Paradoja Starbucks 2026: reestructura en EEUU y crece en MX (by Alsea) (¿por qué nadie te explica por qué?)

(Por Maqueda y Maurizio) Si quieres entender el futuro del retail, no mires las ganancias. Mira las energías contrastantes. Starbucks no tiene un problema financiero; tiene una crisis ontológica. Mientras en México florece como un ecosistema resiliente, en Estados Unidos se contrae como un organismo que olvidó su propia mitología.

(Tiempo de lectura estratégica y de alto valor: 4 minutos)

La revolución del retail temático: ¿por qué tu tienda ya no es una tienda? (Target lo acaba de demostrar en el Soho)

(Por Maurizio y Maqueda) Si crees que el retail  físico está muriendo, no has entendido nada. Lo que murió fue la transacción fría. O solo la venta de producto o servicio. Lo que nace —y Target en SoHo lo grita con cada detalle— es la tienda como universo temático, como escenario narrativo, como espacio ritual. No estamos hablando de “branding”. 

(Tiempo de lectura estratégica y de alto valor: 3 minutos)

Red Bull 2026: la escuela del Crossing Mkt, en la era de expansión de categorías y universos de marca (10 tips ágiles)

(Taylor- Maqueda-Otero-Maurizio)  2026 llega con una certeza estratégica: la expansión de categorías y universos de marca ya no es opcional, es la norma. En este contexto, Red Bull no es solo una bebida energética; es la escuela global de Crossing Marketing, aquella disciplina que cruza, mezcla y eleva marcas para generar valor real en ecosistemas tremendamente complejos.

(Tiempo de lectura estratégica y de alto valor: 4 minutos)

Estrategias de éxito para 2026: ¿sabes cuánto invierte Red Bull en crear universos temáticos y expandir sus categorías? (P-2)

(Taylor- Maqueda-Otero-Maurizio) Red Bull ha convertido lo que parecía ser una simple bebida en un ecosistema de innovación continua. En la era de la expansión de categorías y universos de marca, es la referencia de cómo convertir talento, contenidos, patrocinios y experiencias en un valor de marca sostenido y creciente. 

(Tiempo de lectura estratégica y de alto valor: 4 minutos)