South Beach: A premier tourist destination, doubly awarded in 2024.

(By Maqueda and Screpante) South Beach, located in Miami Beach, has been recognized as one of the best beaches not only worldwide but also among the top 12 in the United States. This double recognition highlights the uniqueness and appeal of South Beach as a tourist destination. With its wide stretches of white sand, crystal-clear waters, and a vibrant cultural scene, South Beach offers a complete experience for visitors choosing it as their vacation destination. Its inclusion in this prestigious list underscores its position as one of the country's most prominent coastal destinations, combining tropical charm with exciting activities and a rich architectural history.

Dreamy sunsets, beautiful people, unique architecture, movie-like romances, handsome guys, dreamy drinks, white sands, paradisiacal hotels, charming music, super chic shops, delicious bars, and food—South Beach is a cool paradise.

Among the best in the world:

Recognized as one of the top 100 beaches worldwide, according to a recent ranking by Lonely Planet, a leading global publisher of travel guides. This recognition highlights the unique combination of natural beauty, culture, and entertainment that South Beach offers, consolidating its position as a top choice tourist destination for travelers from all over the world.

  • What makes South Beach unique among other beaches in the world?

  • What aspect of South Beach's culture do you find most interesting?

  • How do you think South Beach has managed to maintain its appeal over the years?

We tell you the keys to South Beach's success:

Variety of Activities: South Beach offers a wide range of activities for all tastes, from relaxing on its beaches to enjoying vibrant nightlife and exploring its architectural wealth.

Culture and Leisure: The mix of culture, leisure, and natural beauty makes South Beach a complete and attractive tourist destination for visitors of all ages.

Strategic Location: Located in Miami Beach, South Beach is in a privileged location that makes it accessible and attractive to tourists from around the world.

Vibrant Atmosphere: The energy and vibrant atmosphere of South Beach, marked by its beaches, nightlife, and renowned restaurants, make it a unique and exciting place.

What is your favorite activity to enjoy in South Beach?

Tips to enjoy South Beach:

Explore the Art Deco District: Immerse yourself in the history and architecture of Miami by exploring the famous Art Deco District of South Beach.

Enjoy the beach at sunset: Don't miss the opportunity to enjoy stunning sunsets while strolling along the soft sands of South Beach.

Practice water sports: Take advantage of the crystal-clear waters of South Beach to practice water sports such as surfing, paddleboarding, and kayaking.

Explore the nightlife: Discover the exciting nightlife of South Beach, full of bars, clubs, and restaurants that offer entertainment until the wee hours of the morning.

IN Dossier: South Beach, the dream of a cool life, the beach to fall in love with.

South Beach became famous not only for its beautiful beaches and tropical climate but also for its vibrant atmosphere, architectural history, and status as a meeting place for celebrities and influential people from around the world.

It is a destination that combines relaxation with excitement, history with modernity, and remains one of the most coveted and emblematic tourist destinations in Miami and the world. South Beach, with its combination of natural beauty, culture, and entertainment, has been recognized as one of the best beaches in the world. Its wide range of activities, vibrant atmosphere, and strategic location make it a top-tier tourist destination.

Visitors can explore the Art Deco District, enjoy stunning sunsets on the beach, practice water sports, and immerse themselves in the exciting nightlife of the area. With its enduring charm, South Beach remains a must-visit destination for those seeking unique and memorable experiences in Miami Beach.

El ritual como activo de marca: lo que Harvard no enseña en el MBA (y Corona sí)

(Por Maqueda-Maurizio) Aquí está el insight más profundo de esta campaña —y el que menos se está discutiendo en los análisis convencionales: El ritual de la lima no es un accidente de mercado. Es el activo competitivo más valioso que Corona posee. Y es el único que ningún competidor puede comprar, copiar ni patentar.

(Lectura de alto valor estratégico, 4 minutos; ideal para compartir y guardar)

El cumple de Antonella: un modelo y lecciones para ejecutivos y marcas

(Por Ortega- Vera- Edición Maurizio) Los directivos de las principales escuelas de negocios del mundo — Harvard Business School, IESE, Wharton — comparten un consenso emergente: el liderazgo del siglo XXI es profundamente personal antes de ser profesional.

(Lectura de valor , 4 minutos; ideal para compartir y guardar)

F1 GP China 2026: Antonelli y Mercedes resucitan una dinastía, Ferrari muy cerca, Colapinto - Gasly brillan

(Por Vera - colaboración Maurizio- Maurizio) El Circuito Internacional de Shanghái fue testigo de un seísmo de poder que remeció los cimientos de la Fórmula 1 en 2026. Andrea Kimi Antonelli, el niño prodigio de Bolonia criado en la academia Mercedes, cruzó la meta en primer lugar y escribió su nombre en la historia con letras de titanio: primera victoria en la F1 a los 19 años. 

(Lectura de alto valor estratégico, 4 minutos; ideal para compartir y guardar)

Argentina 2026: el mayor desembarco de marcas en LatAm (el mapa completo de todos los sectores comerciales)

(Por Rotmistrovsky-Maurizio-Mauvecin) Hay fenómenos económicos que se analizan con datos. Y hay fenómenos históricos que se entienden con perspectiva. Lo que está ocurriendo en Argentina en 2026 es, sin ninguna duda, el evento de expansión de marcas internacionales más significativo que ha vivido un mercado latinoamericano en las últimas tres décadas. 

(Lectura de valor , 4 minutos; ideal para compartir y guardar)