The impressive global impact of Milei on his tours (with a majority of followers in Spain and fervent resistance from the Sanchez government): main topics addressed in his speeches

(By Molina and Taylor) President Javier Milei, from La Libertad Avanza (of Argentina), was awarded the International Medal of the Community of Madrid in Spain, in a context of diplomatic tensions with the Spanish Government. This recognition, granted by the president of the Community of Madrid, Isabel Díaz Ayuso, of the Popular Party (PP), is given as a gesture of courtesy and respect to representatives from other countries and international leaders. During the Liberty Dinner in Madrid, he received an impressive painting as a gift and many speeches of praise.

The International Medal, established in 2017 and restructured in 2024, aims to project the region's relevance abroad and is exclusively honorary. Previously, leaders such as Juan Guaidó, Volodymyr Zelensky, and Daniel Noboa have been distinguished with this decoration.

During the award ceremony, Javier Milei used his speech to criticize the Spanish President Pedro Sánchez, of the Spanish Socialist Workers' Party (PSOE), citing Friedrich Hayek and questioning the economic policies of the leader. The awarding of the International Medal generated criticism from the Spanish Government, with Vice President Yolanda Díaz questioning the PP's decision to reward leaders who lead to poverty and inequality in their countries.

 

The question is... Why is it so difficult to find press photos on the internet in Argentina, and in some countries in America, of the moment when thousands of Spaniards went to support Milei?

Criticism of socialism and Pedro Sánchez: During his visit to Spain, Javier Milei criticized the socialist government of Pedro Sánchez, reiterating his stance against socialism.

Economic plans: Milei explained his economic plans, highlighting his intention to reduce the PAIS Tax from 17.5% to 7.5% once the Bases Law is approved.

Proposal to close the Central Bank: One of the highlights of his speeches was his proposal to close the Central Bank as part of his fiscal and monetary plan.

Comparison with Germany and Ireland: He expressed his dissatisfaction with the economic freedom of Germany and pointed out that Argentina could aspire to be like Ireland in terms of economic freedom and prosperity.

Political relations and criticisms of Argentine figures: He mentioned his opinions on Argentine political figures such as Axel Kicillof and Jorge Macri, contrasting their positions. He also praised Patricia Bullrich and criticized the government of Alberto Fernández.

Defense of his economic policy: Milei defended his economic and social policy, emphasizing that, despite the recession, he avoided an additional GDP decline and emphasized his focus on teaching to fish instead of giving the fish.

Criticism of liberals and media: He criticized liberals he considers sellouts and the media for spreading negative information about him and his policies.

Anecdotes and encounters: He shared anecdotes, such as his dialogues with Elon Musk about birth rate and abortion, and mentioned encounters with prominent figures like Manuel Llamas and Ricardo Manuel Rojas.

The emotional Liberty Dinner in Madrid

During the Liberty Dinner in Madrid, a former Argentine judge, Ricardo Manuel Rojas, praised Javier Milei, highlighting his impact in Argentina by generating a transformation and becoming a hero for young people by challenging indoctrination in schools. It was mentioned that Milei won the elections with the support of the poorest and has awakened the population to the reality of populist political class.

In addition, Javier Milei received a painting as a gift at the ceremony, where personalities such as the Peruvian intellectual Álvaro Vargas Llosa and the economist Jesús Huerta de Soto were also present, who described him as the "bullfighter of the 21st century" in his speech. Huerta de Soto praised Milei for his defense of freedom and his deep knowledge of economic theory, considering him a model for current politicians.

In another context, the greeting between Milei and Santiago Abascal from Vox is highlighted, showing a cordial relationship despite political differences. The event was organized by the Juan de Mariana Institute and focused on the defense of freedom and criticism of statism and manipulation in current politics.

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Rosemary Beach: es como ir a lo mas lindo de Europa y de Miami a la vez (en Florida)

(Por Maurizio) Este pequeño paraíso, ubicado en la pintoresca Costa del Golfo, es un verdadero refugio para aquellos que buscan una escapada idílica, combinando la serenidad de la naturaleza con un estilo de vida moderno y vibrante. En el vasto paisaje de la costa de Florida, se encuentra un rincón de ensueño que no siempre recibe la atención que merece: Rosemary Beach

(Tiempo de lectura estratégica y de alto valor: 4 minutos)

El colapso del consumo del alcohol (excepto hiper lujo o meta relevancia) está remodelando todo el marketing de bebidas

(Por Maqueda con Maurizio) Imagine una inversión que pierde casi la mitad de su valor en cinco años. No es una criptomoneda volátil ni una startup fallida. Es la industria global del alcohol, un gigante que durante siglos pareció inmune a las crisis y que hoy enfrenta una tormenta perfecta: una revolución generacional en los hábitos de consumo, guerras comerciales y una transformación farmacológica que está reescribiendo la relación humana con la intoxicación.

(Nota ágil de 3 minutos, menos de 250 palabras)

Paradoja Starbucks 2026: reestructura en EEUU y crece en MX (by Alsea) (¿por qué nadie te explica por qué?)

(Por Maqueda y Maurizio) Si quieres entender el futuro del retail, no mires las ganancias. Mira las energías contrastantes. Starbucks no tiene un problema financiero; tiene una crisis ontológica. Mientras en México florece como un ecosistema resiliente, en Estados Unidos se contrae como un organismo que olvidó su propia mitología.

(Tiempo de lectura estratégica y de alto valor: 4 minutos)

La revolución del retail temático: ¿por qué tu tienda ya no es una tienda? (Target lo acaba de demostrar en el Soho)

(Por Maurizio y Maqueda) Si crees que el retail  físico está muriendo, no has entendido nada. Lo que murió fue la transacción fría. O solo la venta de producto o servicio. Lo que nace —y Target en SoHo lo grita con cada detalle— es la tienda como universo temático, como escenario narrativo, como espacio ritual. No estamos hablando de “branding”. 

(Tiempo de lectura estratégica y de alto valor: 3 minutos)

Red Bull 2026: la escuela del Crossing Mkt, en la era de expansión de categorías y universos de marca (10 tips ágiles)

(Taylor- Maqueda-Otero-Maurizio)  2026 llega con una certeza estratégica: la expansión de categorías y universos de marca ya no es opcional, es la norma. En este contexto, Red Bull no es solo una bebida energética; es la escuela global de Crossing Marketing, aquella disciplina que cruza, mezcla y eleva marcas para generar valor real en ecosistemas tremendamente complejos.

(Tiempo de lectura estratégica y de alto valor: 4 minutos)

Estrategias de éxito para 2026: ¿sabes cuánto invierte Red Bull en crear universos temáticos y expandir sus categorías? (P-2)

(Taylor- Maqueda-Otero-Maurizio) Red Bull ha convertido lo que parecía ser una simple bebida en un ecosistema de innovación continua. En la era de la expansión de categorías y universos de marca, es la referencia de cómo convertir talento, contenidos, patrocinios y experiencias en un valor de marca sostenido y creciente. 

(Tiempo de lectura estratégica y de alto valor: 4 minutos)