The Night Show of the Las Vegas GP: A Unique Experience in F1 (Did you know there are packages for $1 million?)

(By Maqueda and Maurizio) The arrival of the Las Vegas Grand Prix™ to the Formula 1 calendar in 2023 marked an unprecedented milestone, where the thrill of competition merged with the vibrant atmosphere of this iconic city. This event not only featured intense battles on the track along the famous Strip but also became a spectacle that captured the essence of Las Vegas: limitless entertainment.

Summary and Tips

Summary: The Las Vegas Grand Prix 2024 will be the second edition of the new street circuit, where Max Verstappen will aim for his fourth championship.

The Las Vegas Grand Prix 2024 promises to be an unforgettable event that combines the adrenaline of F1 with the exuberance of Las Vegas. With an innovative circuit, an unparalleled night experience, and top-tier culinary offerings, fans are invited to enjoy a world-class spectacle. "F1 in Las Vegas is not just a race; it's a celebration of speed, culture, and community," concluded a representative from the organization.

The crossover of artistic shows, the increasing participation of all types of brands activating with exclusive collaborative experiences, as well as the growing demand for corporate package experiences to build client and talent loyalty, has generated an exponential growth cycle of marketing services, brand activation, fashion market expansion, toy industry, and tourism related to F1, promising greater integration of companies, fans, sponsors, and businesses into this impressive CIRCUS in 2025 and 2026.

Las Vegas: The Circuit of Innovation and Challenges

The Las Vegas track, designed by renowned architect Herman Tilke, spans 5.2 km and features 20 challenging turns. "This futuristic circuit not only promises speed, with straights reaching up to 350 km/h, but also offers an impactful visual environment," noted Terry Miller, project director. The incorporation of the MSG Sphere, an innovative attraction with a capacity for 17,500 people, is a testament to the ambition behind this event.

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The Night Experience

The race will take place at night. "Racing under the neon lights of the Strip will transform the circuit into a spectacle worthy of a video game," commented Andrew Lanzino, Vice President of Event Strategy at MGM Resorts International. This change will not only enhance the drivers' experience but also allow spectators to enjoy a festive and vibrant atmosphere.

 

What Happens in Las Vegas…

Famous faces will be everywhere:

There were 110,000 people who paid from $2,000 to… for the best seat positions, but some privileged individuals shelled out a million dollars for a plus five-star package including a private flight from New York, luxury limousines, dinners for 12 with Dom Perignon, silk sheets in the suite of the exclusive “The Palms” ($70,000/night), a table for four with delicacies prepared by famous chef Gordon Ramsay right over the pit area, and access to the paddock to mingle with the "crème de la crème."

In very VIP ceremonies like the "hot laps," where guests are driven in GT cars from Aston Martin, McLaren, AMG, and Mustang by former F1 drivers, one can encounter top models, Hollywood stars, royalty, music icons, and several sports GOATs. For instance, last year featured the fastest man in the world, Usain Bolt, who I greeted, accepted to pose for the obligatory selfies, and his laughter sounded like thunder when someone said, "I doubt you could beat the Vantage driven by Pedro De La Rosa in 100 meters." Pedro was there in his role as ambassador for Fernando Alonso's team.

Among the celebrities present were singers Rod Stewart, Kylie Minogue, and Rihanna, as well as athletes like Shaquille O'Neal, David Beckham, and Usain Bolt himself.

In 2024, even more celebrities are expected, and given the buzz generated by the F1 film, Brad Pitt will be there. Tomorrow, we’ll share details on which shows and artists will be enjoying this amazing Las Vegas GP.

Unique Culinary Offerings and Entertainment

Formula 1 is not just about speed; it's also a celebration of culture and cuisine. The Bellagio Fountain Club will become the epicenter of exclusive experiences, where attendees can enjoy world-class hospitality. "The best chefs in the world, like Mario Carbone and Jean-Georges Vongerichten, will delight visitors with their creations," stated a spokesperson for the event. The dancing fountains of the Bellagio will serve as a magnificent backdrop, enriching the experience even further.

Connection with Fans

The Las Vegas Grand Prix will not only attract local fans; it is an event that will welcome enthusiasts from around the world. The Formula 1 strategy to expand its fan base is clear. "Las Vegas was built to offer a party like no other that F1 has ever seen," emphasized Lanzino. This mindset aims to create a sense of community and belonging among fans.

Conclusions

Frequently Asked Questions (FAQs)

Where will the race take place?

The race will take place on the new street circuit located on the famous Las Vegas Strip.

What can I expect in terms of entertainment?

Literally... everything.

The event will feature exclusive dining experiences and visual shows, including the famous Bellagio fountains, theme museums from brands, team activations, sponsors, and partners. Additionally, there will be street performances and exclusive experiences of all kinds.



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Contacts: juan.maqueda@onefullagency.com or marcelo.maurizio@onefullagency.com




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