The sneakers that are all the rage in Florida: the collaboration between Adidas and Lionel Messi at Inter Miami CF (the crossing, the mother strategy of value expansion)

(By Maqueda and Maurizio) In a move that has captured the attention of football fans and footwear enthusiasts alike, the arrival of the captain of the Argentine national football team at Inter Miami CF has sparked a wave of excitement. Lionel Messi has teamed up with Adidas to launch two new color combinations of the iconic Samba Indoor sneaker, celebrating his tenure with the American team.

If you come to Miami for the Copa America, reserve several pairs, because everyone will be asking you for a pair.

The Lionel Messi x Adidas Samba Indoor color combinations "Inter Miami CF Home Kit" and "Away Kit" were born to win fans, and the mix of shades that identify Inter Miami is already a fashion item for the 2024 season.




The alliance between Messi and Adidas: A fusion of style and sport:

The launch of the Samba Indoor sneakers "Inter Miami CF" in collaboration with Lionel Messi has marked a milestone in the world of sports footwear. These new models have been designed to reflect the essence and spirit of the football star, combining the quality and distinctive style of Adidas with Messi's unparalleled passion and talent.


Design and style of the Samba Indoor sneakers "Inter Miami CF":

Messi's pink and black Samba Indoor sneakers have won the hearts of fans, standing out for their classic and versatile design. These sneakers, reinvented each season with new color combinations and design details, have now been personalized to reflect the identity and colors of Inter Miami CF.

The "Home Kit" silhouette features the team's traditional pink and black base, with Messi's emblem standing out on the tongue. On the other hand, the "Away Kit" model offers a more sober version in black with pink accents, displaying the team's crest instead of Messi's logo. This collaboration between Adidas and Messi has brought to life sneakers that are not only a tribute to football but also a statement of style and elegance.

The Exclusivity of the Adidas x Lionel Messi Samba Indoor Inter Miami CF sneakers:

The Samba Indoor sneakers "Inter Miami CF" are more than just a sports footwear release; they represent a unique collaboration between two industry icons. With carefully designed details and unparalleled quality, these sneakers are the result of the union between Adidas and Messi to create a product that captivates fans worldwide.

The Impact on Fashion and Pop Culture:

Vintage-inspired Samba sneakers have always been a hot topic on social media, attracting the attention of celebrities and influential figures. With the addition of a model inspired by Messi's Inter Miami CF, Adidas has managed to capture the essence of urban and sports style in a single design. The pink and black color mix has become a trend, winning over the hearts of those looking to stand out with unique and elegant footwear.

Key Questions about the Samba Indoor sneakers "Inter Miami CF":

The design of the sneakers is based on the identity and colors of Inter Miami CF, merging the essence of the team with Messi and Adidas' distinctive style.

The collaboration between Messi and Adidas has resulted in exclusive sneakers that stand out for their personalized design and exceptional quality, making them a collectible item for fans and sports footwear lovers.

The sneakers have been a resounding sales success, attracting the attention of Messi fans, football enthusiasts, and fashion lovers alike, establishing themselves as one of the standout releases of the year.

With innovative design, unparalleled quality, and an unprecedented collaboration, the Samba Indoor sneakers "Inter Miami CF" are much more than sports footwear; they are a statement of style, passion, and excellence that has won over the hearts and closets of those looking to stand out with a touch of exclusivity and elegance.

A milestone in the sports footwear industry:

The collaboration between Adidas and Lionel Messi to launch the Samba Indoor sneakers "Inter Miami CF" has marked a milestone in the sports footwear and fashion industry. With innovative design, personalized details, and exceptional quality, these sneakers have managed to capture the essence of football, urban style, and elegance in a single product.

From the fields to the streets, the Samba Indoor sneakers "Inter Miami CF" have become a symbol of style and distinction for those looking to stand out with unique and exclusive footwear. With Lionel Messi as an ambassador and collaborator in this launch, Adidas has succeeded in merging a passion for football with innovative footwear design, creating a product that transcends the boundaries of sports and fashion.

In conclusion, the Samba Indoor sneakers "Inter Miami CF" are much more than a footwear item; they are an expression of creativity, passion, and excellence that has captured the hearts of fans and style lovers worldwide.

IG: @infonegociosmiami



Ferrari sigue creciendo con estrategia Crossing Mkt y Sponsoring, Santander deja la scuderia en el 2025, mientras que HP invierte cada vez más en el Cavallino rampante

(Por Juan Maqueda y Marcelo Maurizio) En el mundo del marketing, pocas marcas tienen el poder de atraer la atención y la admiración como Ferrari, y como Oreo o Inter Miami CF o Miami Heat, esta entiende muy bien la nueva estrategias de cocreación, crossing marketing, expansión de marca, experiencia phydigital y las utilizan con gran enfoque como un nuevo paradigma base de hiper apuesta a la cultura de marca como única forma de dar valor real a los clientes en el mundo. 

Miami tiene la mejor playa nudista del mundo (y también en Florida hay otra de las tops 20)

(Por Ortega y Taylor) La marca de trajes de baño Pour Moi ha revelado su lista de las 20 mejores playas nudistas del mundo, destacando la prominencia de dos joyas de Florida: Haulover Beach en Miami y Playalinda Beach en el condado de Brevard. Pero este premio en el 2024 ha traído una “marea” de turismo a ambas playas en el estado del sol. Estas playas no solo ofrecen un espacio para disfrutar del sol y el mar, sino que también constituyen un fenómeno cultural que merece ser explorado.

Miami es la revolución del fútbol y del real estate: de la mano de David Beckham nace Miami Freedom Park (un complejo de 131 acres que contará con un estadio de 25.000 asientos)

(Por Taylor, Maurizio y Cánepa) Miami se prepara para un nuevo capítulo en su historia futbolística. Inter Miami CF, el equipo que ha capturado los corazones de los aficionados desde su ingreso a la Major League Soccer (MLS) en 2020, está a punto de dar un salto monumental hacia adelante. Con la inminente apertura del Miami Freedom Park, un complejo de 131 acres que contará con un estadio de 25.000 asientos, la afición puede esperar no solo un lugar para ver fútbol, sino un espacio donde la comunidad se unirá en torno a la pasión por el deporte. Este artículo explora la importancia de este proyecto, su impacto en la comunidad.

Gonzalo Rinaudo: un nuevo horizonte para la prestigiosa Agencia Quiroga (Media) en el Cono Norte

(Por Maurizio y Maqueda desde Miami) La reciente promoción de Gonzalo Rinaudo a Vicepresidente del Cono Norte de Agencia Quiroga, con sede en la Ciudad de México, marca un hito significativo en la trayectoria de esta destacada agencia de medios de AngloLatam. Con una sólida base en el marketing, un enfoque innovador y amplio de medios, Quiroga está redefiniendo el panorama publicitario en Latinoamérica y apoderándose de conceptos muy estratégicos en este nuevo mundo phydigital y crossing. Esta nota explora el impacto de esta promoción y la relevancia de Agencia Quiroga en el ecosistema de la comunicación.

Sarasota: un paraíso para cambiar de vida en la costa del golfo (combina un estilo de vida relajado con una rica oferta cultural)

(Por Maqueda  y Maurizio) Sarasota, una joya enclavada en la costa oeste de Florida, es un destino inigualable tanto para los anglolatinos que buscan un nuevo hogar, como para aquellos que desean disfrutar de unas vacaciones de ensueño. Este rincón mágico, que combina un estilo de vida relajado con una vibrante cultura, ha capturado la atención de muchos, convirtiéndose en un símbolo de calidad de vida y oportunidades. En este artículo, exploraremos las maravillas que Sarasota tiene para ofrecer, desde sus impresionantes playas hasta su floreciente escena empresarial, todo ello enmarcado en un contexto de neurociencias y neuromarketing que nos permite entender por qué este lugar es tan atractivo.

Miami Beach ha sido reconocida como el "Destino de Estilo de Vida Líder del Mundo 2023" por los prestigiosos World Travel Awards

(Por Maurizio) Este galardón que consolida su posición como un lugar destacado en la industria del turismo en el mundo con un crecimiento exponencial, incluso frente a Dubai, tiene un enorme diferencial en Miami a su favor, la integración de culturas, su propuesta artística, deportiva, es literalmente lo que lo hace única motivo por el cual se la denomina la capital de la nueva cultura anglotlatina. 

Miami y Latinoamérica se vuelven a ilusionar: gran triunfo del Inter de Miami CF (una victoria que resuena en el corazón de la ciudad)

(Por Diego Cánepa) El Inter de Miami CF ha consolidado su posición en la Major League Soccer (MLS) tras una victoria contundente de 4-1 contra Chicago Fire. Luis Suárez brilló con un doblete, mientras que el autogol de Tobias Salquist y el tanto de Robert Taylor sellaron el triunfo. A medida que los aficionados esperan el regreso de Lionel Messi, el equipo demuestra que tiene el potencial y la cohesión para competir al más alto nivel.

Miami is the revolution of soccer and real estate, hand in hand with David Beckham: A dream come true (Miami Freedom Park)

(By Taylor, Maurizio, and Cánepa) Miami, the vibrant city that never sleeps, is gearing up for a new chapter in its soccer history. Inter Miami CF, the team that has captured the hearts of fans since its entry into Major League Soccer (MLS) in 2020, is about to take a monumental leap forward. With the imminent opening of Miami Freedom Park, a 131-acre complex featuring a 25,000-seat stadium, fans can expect not just a venue to watch soccer, but a space where the community will unite around its passion for the sport. This article delves into the significance of this project and its impact on the community.

Santander and Formula 1®: A Mega Alliance That Accelerates and Highlights the Importance of Sponsorship Across Market Categories

(By Maqueda and Maurizio) In the vibrant world of motorsport, Formula 1® (F1) is not just a spectacle of speed and skill, but also a fertile ground for marketing and innovation. Recently, Banco Santander made a bold move by becoming the official bank and sponsor of F1, an alliance set to commence in 2025. This agreement not only marks a milestone for the Spanish brand but also represents a brilliant strategy to connect with a global audience, particularly in key markets such as the United States, Brazil, and Mexico. This article will explore how this collaboration can transform Santander's visibility, impact its Openbank brand, and intertwine concepts of neuromarketing and neuroscience within this strategy.