The tunnel to a new life: Apple TV announces Messi's first match with a synthetically magical spot

(By Juan Maqueda and Marcelo Maurizio) In a stroke of genius metaphor, the light on the other side of the tunnel finds Messi and Apple TV embarking on a new life with Inter Miami.

Get ready to witness a historic moment on Apple TV! In the thrilling new TV commercial "The Tunnel," Messi's first game with Inter Miami is announced.

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Messi, the Argentine star, has the unique quality of being respected, beloved, and admired by every corner of the planet. Today marks his debut game, witnessed by over 3.5 billion viewers, as he was warmly welcomed by Beckham and the entire club. A feat only Messi can achieve, being loved not only by England, Brazil, Chile, Uruguay, but almost by all of humanity. Though, it's safe to say that perhaps not all of France shares the same sentiment, but Messi is adored not only by nearly everyone but also by Adidas, Hard Rock, Apple, and cherished by all of Miami.

The legendary Argentine Lionel Messi finally steps into action in the inaugural match with Inter Miami on July 21, 2023, changing the history of football, Miami, and Argentina. Since the World Cup and especially since Messi came to play in Miami, Argentina holds a special value that depends on his intelligence to capitalize on it. Meanwhile, Messi has already done so.

In the heart of Miami, the stadium tunnel comes alive with the presence of the brightest star in the sports world, Lionel Messi.

Thousands of fans eagerly await to welcome Messi as he heads onto the field, ready to write a new chapter in football's history.

Don't miss this thrilling commercial on Apple TV, where the power of gratitude and Messi's exceptional talent come together to strengthen friendships and celebrate the legacy of a football legend!

 

Download Apple TV and experience this moment of football like never before.

Miami has always been close, close to everyone.



Análisis estratégico de Instagram (IGTV): ¿qué no están viendo los productores de TV?

(Por Maqueda y Maurizio) Meta está ejecutando una jugada calculada para cerrar la última brecha significativa en el ecosistema atencional estadounidense: la pantalla del televisor conectado. Con Instagram para TV, la compañía traslada su formato de video corto más exitoso (Reels) desde la esfera del consumo individual móvil (on-the-go) al dominio del consumo grupal y pasivo en el hogar (lean-back).

(Tiempo de lectura de valor: 4 minutos)

"La realidad no se discute, se mide": análisis del discurso de Milei que reescribió las reglas del Mercosur (y de la política en Latam)

(Exclusivo InfoNegocios Miami | Análisis Textual y Geoestratégico, equipo: Maurizio-Molina-Mauvecin-Maqueda-Taylor-Rotmistrovsky) Javier Milei, con la precisión forense de quien no teme a los cadáveres institucionales, pronunció un discurso que será estudiado como caso de manual de comunicación política disruptiva. Lo que sigue es análisis puro del texto, sin adornos, donde cada frase de Milei se examina como si fuera un espécimen bajo el microscopio geoestratégico.

Miami 2025: el Backchannel que podría cambiar el mapa geopolítico mundial (Putin envió a su representante)

(Exclusivo Infonegocios Miami | Análisis Textual y Geoestratégico, equipo: Maurizio-Molina-Mauvecin-Maqueda-Taylor-Rotmistrovsky) Mientras el mundo se distrae con las fiestas de fin de año, en una suite con vista al Biscayne Bay se está reescribiendo el orden mundial. No es metáfora. Es geopolítica pura: Kiril Dimitriev, el hombre de confianza de Vladimir Putin, está en Miami. (Otra muestra más de que la política o los políticos o las instituciones políticas históricas están literalmente caducas).

(Tiempo de lectura de valor: 4 minutos)