The tunnel to a new life: Apple TV announces Messi's first match with a synthetically magical spot

(By Juan Maqueda and Marcelo Maurizio) In a stroke of genius metaphor, the light on the other side of the tunnel finds Messi and Apple TV embarking on a new life with Inter Miami.

Get ready to witness a historic moment on Apple TV! In the thrilling new TV commercial "The Tunnel," Messi's first game with Inter Miami is announced.

Spot on Twitter:

Messi, the Argentine star, has the unique quality of being respected, beloved, and admired by every corner of the planet. Today marks his debut game, witnessed by over 3.5 billion viewers, as he was warmly welcomed by Beckham and the entire club. A feat only Messi can achieve, being loved not only by England, Brazil, Chile, Uruguay, but almost by all of humanity. Though, it's safe to say that perhaps not all of France shares the same sentiment, but Messi is adored not only by nearly everyone but also by Adidas, Hard Rock, Apple, and cherished by all of Miami.

The legendary Argentine Lionel Messi finally steps into action in the inaugural match with Inter Miami on July 21, 2023, changing the history of football, Miami, and Argentina. Since the World Cup and especially since Messi came to play in Miami, Argentina holds a special value that depends on his intelligence to capitalize on it. Meanwhile, Messi has already done so.

In the heart of Miami, the stadium tunnel comes alive with the presence of the brightest star in the sports world, Lionel Messi.

Thousands of fans eagerly await to welcome Messi as he heads onto the field, ready to write a new chapter in football's history.

Don't miss this thrilling commercial on Apple TV, where the power of gratitude and Messi's exceptional talent come together to strengthen friendships and celebrate the legacy of a football legend!

 

Download Apple TV and experience this moment of football like never before.

Miami has always been close, close to everyone.



Maria Corina Machado Way (Doral escribe su historia en el asfalto, mientras presidentes e ideologías lo callan)

(Por Mary Molina, con Maurizio y Ortega) En el corazón de Miami-Dade, donde el hormigón se funde con los sueños de millones, una ciudad está a punto de realizar un acto que trasciende la mera señalética urbana. Doral, ese crisol vibrante conocido como la "Ciudad del Sol", aprobó designar una vía principal como "María Corina Machado Way".

(Tempo de lectura de valor: 4 minutos)

El regreso del ‘sabio operativo’: ¿por qué en 2026 las marcas millonarias recuperan a los +50 y crean el ‘Head of Culture’?

(Por Maqueda-Otero-Maurizio-Rotmistrovsky) Miami se convierte en el laboratorio global donde Musk, Bezos, entre muchos otros CEOs de  empresas techs, de moda,  entretenimientos y alimentos acompañan la tendencia de las grandes y exitosas marcas del 2024-25: F1, Netflix, Adidas, Ferrari, Lego, Red Bull, Mercedes, LVMH y todo el ecosistema de lujo. 

Presentación Audi F1 2026: La perfección, existe (Además con elegancia, estilo, humildad, precisión y ambición)

(Por Maqueda y Maurizio) Un shock de nivel. El lanzamiento en Berlín revela una estrategia de marca meticulosamente construida: entrada gradual, absolutamente diferencial, liderazgo disciplinado y una visión de largo plazo hacia 2030 para que todas las marcas del mundo, de todas las categorías vuelvan hacer muchísimo trabajo esmerado de cultura y excelencia, en todo sus productos y acciones.