The tunnel to a new life: Apple TV announces Messi's first match with a synthetically magical spot

(By Juan Maqueda and Marcelo Maurizio) In a stroke of genius metaphor, the light on the other side of the tunnel finds Messi and Apple TV embarking on a new life with Inter Miami.

Get ready to witness a historic moment on Apple TV! In the thrilling new TV commercial "The Tunnel," Messi's first game with Inter Miami is announced.

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Messi, the Argentine star, has the unique quality of being respected, beloved, and admired by every corner of the planet. Today marks his debut game, witnessed by over 3.5 billion viewers, as he was warmly welcomed by Beckham and the entire club. A feat only Messi can achieve, being loved not only by England, Brazil, Chile, Uruguay, but almost by all of humanity. Though, it's safe to say that perhaps not all of France shares the same sentiment, but Messi is adored not only by nearly everyone but also by Adidas, Hard Rock, Apple, and cherished by all of Miami.

The legendary Argentine Lionel Messi finally steps into action in the inaugural match with Inter Miami on July 21, 2023, changing the history of football, Miami, and Argentina. Since the World Cup and especially since Messi came to play in Miami, Argentina holds a special value that depends on his intelligence to capitalize on it. Meanwhile, Messi has already done so.

In the heart of Miami, the stadium tunnel comes alive with the presence of the brightest star in the sports world, Lionel Messi.

Thousands of fans eagerly await to welcome Messi as he heads onto the field, ready to write a new chapter in football's history.

Don't miss this thrilling commercial on Apple TV, where the power of gratitude and Messi's exceptional talent come together to strengthen friendships and celebrate the legacy of a football legend!

 

Download Apple TV and experience this moment of football like never before.

Miami has always been close, close to everyone.



RideFreebee + Volkswagen ID. Buzz: Miami reinventa el futuro del transporte urbano gratuito

(Por Taylor y Maqueda, colaboración Maurizio) Hay ciudades que resuelven el transporte. Y hay ciudades que lo reinventan con estilo Miami acaba de hacer lo segundo. "Las ciudades más inteligentes del futuro no serán las que tengan más autos. Serán las que necesiten menos." — Adaptación de "The Death and Life of Great American Cities", Jane Jacobs.

(Lectura ideal para compartir y guardar, 3 minutos)

El futuro de la consultoría y en tiempo de la IA

(Por Eduardo Minardi para Beyond – en cocreación con Infonegocios Miami) Existe una visión cada vez más extendida de que la inteligencia artificial volverá obsoleta a la consultoría. Mi impresión es diferente. No creo que estemos frente al fin de la consultoría, sino frente a una separación cada vez más visible entre aquello que la IA puede absorber con rapidez y aquello que seguirá requiriendo intervención humana de calidad.

(Lectura de valor , 4 minutos; ideal para compartir y guardar)