What is messimania or messiami?: the strongest decision in the history of football

(By Juan Maqueda and Marcelo Maurizio) The frenzy of 'Messimania' has already taken over the streets of Miami. Miami is the place for Messi to play for many reasons. Messiami is the term that combines Messi + Miami. Let us tell you why Messi's decision is not just a significant family choice; it is the strongest decision in the history of football.

The Reasons:

The genius of David Beckham, the ultimate influencer in this sport, is leading a comprehensive football plan that goes beyond the Inter Miami.

The USA is determined to grow in soccer, and they have been doing their homework for years.

With the Copa América in 2024 and the World Cup in 2026 both taking place in the USA and Miami, the city is at the forefront of football events.

Argentina loves Miami. If tourism and Argentine investment were already significant, now with Messi in Miami, all records are going to be shattered.

Adidas loves Messi in Argentina and needs substantial growth in the USA, and they are also the official brand of Inter Miami.

Miami is Anglolatina, and Anglolatina loves Messi. Leo is going to receive all the praise, money, awards, and affection that even France and the Barcelona board of directors failed to give him.

Messi will become a shareholder in Inter Miami and all related businesses.

Messi will receive all the necessary sporting reinforcements, possibly even suggesting them himself.

After that masterful "move," Messi will become the Beckham of FIFA and the world of football when he retires.

For those fans or journalists who claimed that Messi made a mistake by coming to Miami, we assure you that they are the ones mistaken. The opportune moment is now, not two years from now.

Messi in Miami is the key that opens many other crucial plays for various brands, investments, the state of Florida, and national sports organizations.

The Streets of Miami:

Miami is going crazy; it is already Messiami.

One of the most anticipated contractual moves in the history of the MLS is making history for several reasons, including the exponential economic growth expected with the arrival of the Flea to the team owned by former English player David Beckham.

This time, for the USA, it changes the economy, and it won't be just another event. It is a milestone that changes the entire history of football and benefits all of America, with Miami being the perfect stage. It combines the two sides of growth in Florida: cultural (diverse) and economic (multisectoral).

Miami serves as a bridge between Anglo and Latino culture and business, something so clear and powerful that even the local media in Miami strangely fail to realize it.

Hot Wheels y Mario Kart: el poder-up de las colaboraciones cruza pantallas y pistas (la era del ecosistema phydigital)

(Por Maurizio-Otero) La línea entre lo digital y lo físico se desdibuja en una emocionante intersección donde los videojuegos y los juguetes convergen en una pista de carreras. La reciente colaboración entre Hot Wheels y la icónica franquicia de Nintendo, "Mario Kart", marca un hito en la convergencia de mundos (crossing) que han definido generaciones.

(Tipo de nota, informe 4 minutos de lectura)

Una prueba del esperado resurgir: cómo Ferrari y Hamilton intensifican el impacto de la F1

(Por Maqueda-Taylor, colaboración de Maurizio) Mientras el mundo del automovilismo asimila el cromado brillante de la nueva era 2026, un mensaje ha sido clavado en la pista del Circuit de Barcelona-Cataluña: Ferrari y Lewis Hamilton, juntos, han firmado la carta de presentación más contundente de la pretemporada. El cronómetro no miente: 1:16.348. La F1 en un año que superará todo lo conocido a nivel experiencias y marketing.

(Tipo de nota, informe 4 minutos de lectura)

Desde Miami: la maestría estratégica de Messi, Stanley 1913 y el "Ecosistema de Experiencia" que redefinen el marketing en 2026 (con Adidas)

(Por Ortega-Maqueda y Maurizio) En un mundo saturado de publicidad, donde el consumidor siente una fatiga de marca sin precedentes, surge un fenómeno que trasciende la colaboración: el Ecosistema de Experiencia. No se trata de un simple endorsement; se trata de la construcción de un microcosmos narrativo donde la marca, el ícono y la audiencia co-crean valor.

(Tipo de nota, informe 4 minutos de lectura)

Selección del talento 2026: más allá del currículum, la búsqueda del carácter se enfoca en personas excelentes (con valores y armonía)

(Equipo: Rotmistrovsky, Maurizio, Llenes,Rodriguez Otero) ¿Seguimos contratando a personas tóxicas, manipuladoras, mediocres, miedosas, envidiosas, a veces incluso premiándolas, mal evaluando su valor, sólo por su conocimiento técnico, sus contactos, si es familiar, amigo o por su edad?

(Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)