Why is it so important for El Salvador that Google has selected it as the first country in Latin America to install complete infrastructure?

(By Taylor) "El Salvador became the first country in Latin America to adopt Google's infrastructure and all its services," announced the Presidential Palace of the nation, marking a milestone in the technological history of the region. The opening of the offices of the technology giant in San Salvador on April 15, 2024, represents a significant step towards the modernization and digital transformation of the Central American country.

President Nayib Bukele of El Salvador led the inauguration of these offices as part of a strategic agreement with Google to drive the modernization of public services in key areas such as healthcare, education, and administrative procedures. Accompanied by Eduardo López, President of Google Cloud for Latin America, and US Ambassador to El Salvador William Duncan, Bukele highlighted the positive impact these measures will have on the country's development.

Google's physical presence in El Salvador symbolizes a significant change in the country's technological infrastructure, and President Bukele emphasized his government's commitment to digital transformation and improving public services. He noted that students across the country already have devices equipped with Google Classroom, a crucial step towards digitization and improving education in El Salvador.

The agreement between Google and El Salvador, framed within the General Law for the Digital Modernization of the State, establishes the provision of Google Cloud services for seven years. This represents a strategic collaboration to advance areas such as digital government, health, and education, with the aim of improving citizen services through digitization and interoperability between institutions.

Eduardo López, President of Google Cloud for Latin America, highlighted the company's commitment to the economic development and digital transformation of El Salvador. Since August 2023, Google has been working in collaboration with the Salvadoran government to modernize its processes and services, with a focus on areas such as health and education.

In addition to the opening of offices, Google.org, the philanthropic arm of Google, announced a donation of $200,000 to civil society organizations in the region to provide digital skills training to local entrepreneurs. This initiative reflects Google's commitment to the growth and development of local businesses in El Salvador.

The inauguration of Google's offices in El Salvador marks an important milestone on the path to the country's modernization and digital transformation. With a focus on education, health, and digital government, this strategic collaboration between Google and El Salvador promises to drive economic development and improve the quality of life for Salvadoran citizens.



McDonald 's lanza edición ‘Stranger Things’ en España y Argentina: ¿llegará a EEUU y al resto de anglolatam?

(Por Maqueda y Maurizio) McDonald 's España acaba de lanzar una colaboración estratégica con Netflix y la serie Stranger Things), en el marco del estreno de su quinta y última temporada. La edición especial incluye un menú temático y una caja coleccionable que evoca la estética ochentera de Hawkins, combinando productos clásicos de la marca con guiños a la serie.

(Tiempo de lectura de valor: 4 minutos)

BOSS y Bombay Sapphire lideran la apuesta por el glamour y la sostenibilidad en el E1 Series Miami (la nueva cita del deporte eléctrico global)

(Por Maurizio y Ortega desde Miami) Miami ha sido el epicentro del lujo, la innovación y la conciencia ambiental con la llegada del UIM E1 World Championship los días 7 y 8 de noviembre en Virginia Key. Marcas premium como BOSS y Bombay Sapphire se posicionan como patrocinadores oficiales de un evento que combina élite deportiva, sostenibilidad y estrellas de talla mundial como Marc Anthony, Rafa Nadal y Will Smith.

(Tiempo de lectura de valor: 4 minutos)

Starbucks redefine el café: cuando la proteína se convierte en el nuevo Pumpkin Spice (y un CEO 50+ lidera la revolución phygital)

(Por Otero-Maurizio-Maqueda) Análisis integral: El regreso a los 90 + el On line y el AI, la obsesión fitness de la Gen Z y la maestría en personalización convergen en la apuesta más audaz de la cadena: transformar el ritual matutino en combustible funcional, la era de la amplificación, de categorías, modelos de negocios y expansión de cultura. 

(Tiempo de lectura de valor: 4 minutos)

Vintage Millennials: inquietos, curiosos e innovadores (la revolución de la sabiduría en acción disruptiva)

(Por Sonia Abadi) "Ahora me toca a mí, ya aprobé todos los exámenes, no tengo más nada que demostrar", dicen algunos en la madurez, cuando sienten que su carrera profesional ha llegado a la cima e intuyen que es el momento de enfocarse en otras pasiones. El retorno de los +50 a liderar proyectos de amplio alcance, cocreativos y de innovación.

(Tiempo de lectura de valor: 4 minutos)

McDonald’s Launches ‘Stranger Things’ Edition in Spain and Argentina: Will It Come to Miami and the U.S.? And the rest of AnglolatAm? (Spot here)

(By Maqueda and Maurizio) McDonald’s Spain has just rolled out a strategic collaboration with Netflix and Stranger Things to coincide with the premiere of the show’s fifth and final season. The special edition features a themed menu and a collectible box evoking Hawkins’ 80s aesthetic, blending the brand’s classics with nods to the series.

(Value reading time: 4 minutes)

Dos panaderías argentinas hackean los croissant franceses, la Bella Delicia en Orlando y La Mantequería en Miami conquistan paladares anglolatinos (¡y a Messi!)

(Por Ortega desde Fort Lauderlade) Medialunas Argentinas conquistas Florida: Mientras Bella Delicia se vuelve viral en Kissimmee con degustaciones callejeras que declaran su superioridad sobre el croissant francés, La Mantequería en Fort Lauderdale atrae a Lionel Messi con medialunas de manteca importada. 

(Tiempo de lectura de valor: 4 minutos)