Why Messi's Arrival is So Important. We Tell You About Messi's Million-Dollar Deal with Saudi Arabia that Revolutionized the Tourism Industry!

(By Juan Maqueda, from Miami) The details of the contract, revealed and reviewed by the NYT, show that the Argentine footballer has agreed to a contract worth up to 25 million dollars (around 23 million euros, at the current exchange rate) over 3 years to act as a sort of ambassador for Saudi Arabia's growing tourism industry. Let's remember that astonishing Dubai in the United Arab Emirates (which many call the Miami of the East) takes the lead as a tourist attraction in the Middle East, and it continues to grow and rank among the top worldwide.

Lionel Messi is the ambassador of Saudi Arabia and has revolutionized social media with his incredible trips, but fortunately, he is now a citizen of Miami. If Saudi Arabia is paying this money, we Miamians are very fortunate that David Beckham has agreed with the Argentine star to come and live and play for Inter Miami.

The legendary Lionel Messi, the icon of world football, signed a multimillion-dollar deal in 2021 that will leave you breathless. This is due to his immense popularity and leadership.

Intriguing question: Can you imagine being hired for millions of euros to enjoy exotic vacations in one of the most fascinating destinations in the world? Messi makes it possible.

The power of social media: With over 472 million followers on Instagram, Messi is the voice of Saudi Arabia. Follow his posts and discover the best-kept secrets of this tourist destination!

Saudi Arabia has been running a major campaign for years to project an impeccable image, and Messi is a part of it. But what lies behind this peculiar clause? According to The New York Times (NYT) report, it is an important clause in the contract: with this agreement, Messi is also forbidden from saying anything that could "tarnish" the image of Saudi Arabia.

Unforgettable vacations: How about spending five days in a Saudi paradise with your family? Messi is fortunate to enjoy this unique experience, with all expenses covered.

Documents reviewed by the NYT show how much Messi is paid for fulfilling each contractual agreement, including around 2 million dollars (1.83 million euros) for taking annual five-day family vacations in the country or two annual vacations of three days each. The Saudi government covers Messi's travel expenses and those of up to 20 members of his family and friends, according to the media.

The value of collaboration: Messi not only promotes Saudi Arabia's tourism but also gets involved in charitable works and guest appearances.

But the best part is that Messi will be back in America and will be living in Miami. What does the future hold for Messi in Major League Soccer (MLS) and his signing with Inter Miami? Only good things: better players to accompany him, significant investments from companies and brands, spectacular events, millions of fans visiting Miami, and tremendous growth of soccer throughout the USA.

Miami Art Week 2025, la metamorfosis cultural que transformó el concepto de experiencia artística global en el mundo

(Taylor & Maurizio) Cuando el arte trasciende los museos: la semana que convierte a Miami en la capital mundial de la creatividad contemporánea, donde cruza (Crossing) todo tipo de cultura, experiencias, activaciones, phydigitalidad. Un ejemplo más que marketing, cultura, deporte, moda, show, politica, gastronomía, todo está interrelacionado.

(Tiempo de lectura de valor: 4 minutos)

La adquisición del siglo: Netflix compra Warner Bros. y HBO (reimaginado el futuro del universo, crossing y phydigital, del entretenimiento)

(Por Maqueda, Taylor y Maurizio) Una jugada estratégica que redefine la industria, y todas las industrias, desde Hollywood, Miami, Usa, el mundo: claves técnicas, implicaciones creativas y 15 tips para entender de manera rápida la megafusión que sacude los cimientos de los medios. ¿Por qué esta adquisición es espejo de una cambio total de visión de negocios, cultura de marca y apuestas “económicas -culturales” a largo plazo. 

(Tiempo de lectura de valor: 4 minutos)

Design Miami 3.0: cuando el diseño se convierte en arte y el arte en objeto funcional (y ampliación de categorías)

(Taylor & Maurizio) A pasos del Miami Beach Convention Center, Design Miami celebra su vigésimo aniversario con el lanzamiento de Design Miami 3.0, un proyecto dirigido por el curador y teórico Glenn Adamson que reúne a ocho diseñadores contemporáneos para cuestionar las fronteras entre arte, diseño, artesanía y producción industrial.


(Tiempo de lectura de valor: 4 minutos)