Why Messi's Arrival is So Important. We Tell You About Messi's Million-Dollar Deal with Saudi Arabia that Revolutionized the Tourism Industry!

(By Juan Maqueda, from Miami) The details of the contract, revealed and reviewed by the NYT, show that the Argentine footballer has agreed to a contract worth up to 25 million dollars (around 23 million euros, at the current exchange rate) over 3 years to act as a sort of ambassador for Saudi Arabia's growing tourism industry. Let's remember that astonishing Dubai in the United Arab Emirates (which many call the Miami of the East) takes the lead as a tourist attraction in the Middle East, and it continues to grow and rank among the top worldwide.

Lionel Messi is the ambassador of Saudi Arabia and has revolutionized social media with his incredible trips, but fortunately, he is now a citizen of Miami. If Saudi Arabia is paying this money, we Miamians are very fortunate that David Beckham has agreed with the Argentine star to come and live and play for Inter Miami.

The legendary Lionel Messi, the icon of world football, signed a multimillion-dollar deal in 2021 that will leave you breathless. This is due to his immense popularity and leadership.

Intriguing question: Can you imagine being hired for millions of euros to enjoy exotic vacations in one of the most fascinating destinations in the world? Messi makes it possible.

The power of social media: With over 472 million followers on Instagram, Messi is the voice of Saudi Arabia. Follow his posts and discover the best-kept secrets of this tourist destination!

Saudi Arabia has been running a major campaign for years to project an impeccable image, and Messi is a part of it. But what lies behind this peculiar clause? According to The New York Times (NYT) report, it is an important clause in the contract: with this agreement, Messi is also forbidden from saying anything that could "tarnish" the image of Saudi Arabia.

Unforgettable vacations: How about spending five days in a Saudi paradise with your family? Messi is fortunate to enjoy this unique experience, with all expenses covered.

Documents reviewed by the NYT show how much Messi is paid for fulfilling each contractual agreement, including around 2 million dollars (1.83 million euros) for taking annual five-day family vacations in the country or two annual vacations of three days each. The Saudi government covers Messi's travel expenses and those of up to 20 members of his family and friends, according to the media.

The value of collaboration: Messi not only promotes Saudi Arabia's tourism but also gets involved in charitable works and guest appearances.

But the best part is that Messi will be back in America and will be living in Miami. What does the future hold for Messi in Major League Soccer (MLS) and his signing with Inter Miami? Only good things: better players to accompany him, significant investments from companies and brands, spectacular events, millions of fans visiting Miami, and tremendous growth of soccer throughout the USA.

McDonald 's lanza edición ‘Stranger Things’ en España y Argentina: ¿llegará a EEUU y al resto de anglolatam?

(Por Maqueda y Maurizio) McDonald 's España acaba de lanzar una colaboración estratégica con Netflix y la serie Stranger Things), en el marco del estreno de su quinta y última temporada. La edición especial incluye un menú temático y una caja coleccionable que evoca la estética ochentera de Hawkins, combinando productos clásicos de la marca con guiños a la serie.

(Tiempo de lectura de valor: 4 minutos)

BOSS y Bombay Sapphire lideran la apuesta por el glamour y la sostenibilidad en el E1 Series Miami (la nueva cita del deporte eléctrico global)

(Por Maurizio y Ortega desde Miami) Miami ha sido el epicentro del lujo, la innovación y la conciencia ambiental con la llegada del UIM E1 World Championship los días 7 y 8 de noviembre en Virginia Key. Marcas premium como BOSS y Bombay Sapphire se posicionan como patrocinadores oficiales de un evento que combina élite deportiva, sostenibilidad y estrellas de talla mundial como Marc Anthony, Rafa Nadal y Will Smith.

(Tiempo de lectura de valor: 4 minutos)

Vintage Millennials: inquietos, curiosos e innovadores (la revolución de la sabiduría en acción disruptiva)

(Por Sonia Abadi) "Ahora me toca a mí, ya aprobé todos los exámenes, no tengo más nada que demostrar", dicen algunos en la madurez, cuando sienten que su carrera profesional ha llegado a la cima e intuyen que es el momento de enfocarse en otras pasiones. El retorno de los +50 a liderar proyectos de amplio alcance, cocreativos y de innovación.

(Tiempo de lectura de valor: 4 minutos)

Mirá la victoria del Inter Miami (ya en semifinales) y los golazos de Leo que todo Miami y anglolatam festeja

(Por Ortega desde la tierra de las garzas, con la colaboración de Maurizio) Inter Miami rompe la serie y avanza a las semifinales de la Conferencia Este tras golear 4-0 a Nashville SC en el tercer encuentro de la serie. Messi firma un doblete y Allende completa otro; Alba se anota un hito histórico y el club logra su primer pase a semis en la historia.

(Tiempo de lectura: 4 minutos)

Starbucks redefine el café: cuando la proteína se convierte en el nuevo Pumpkin Spice (y un CEO 50+ lidera la revolución phygital)

(Por Otero-Maurizio-Maqueda) Análisis integral: El regreso a los 90 + el On line y el AI, la obsesión fitness de la Gen Z y la maestría en personalización convergen en la apuesta más audaz de la cadena: transformar el ritual matutino en combustible funcional, la era de la amplificación, de categorías, modelos de negocios y expansión de cultura. 

(Tiempo de lectura de valor: 4 minutos)

WatchParty en la WC2026, el boom del universo de la experiencia phygital en Miami y Florida

(Juan Maqueda, desde Miami con la colaboración de Marcelo Maurizio). En su múltiple rol, Juan Maqueda nos introduce al exitoso mundo de las WatchParty. Desde nuestra agencia en Miami, LatamOne - Full Agency (https://www.latamone.com), en coordinación con Infonegocios.Miami, nos estamos preparando para WatchParty WC2026 — una experiencia irrepetible para vivir la Copa del Mundo como nunca antes. 

(Tiempo de lectura de valor: 4 minutos)

McDonald’s Launches ‘Stranger Things’ Edition in Spain and Argentina: Will It Come to Miami and the U.S.? And the rest of AnglolatAm? (Spot here)

(By Maqueda and Maurizio) McDonald’s Spain has just rolled out a strategic collaboration with Netflix and Stranger Things to coincide with the premiere of the show’s fifth and final season. The special edition features a themed menu and a collectible box evoking Hawkins’ 80s aesthetic, blending the brand’s classics with nods to the series.

(Value reading time: 4 minutes)