Only in English

Adidas and Messi Keep Scoring with a Goal (and a Spot) in "Made in Miami" Style to Conquer the World

(By Ortega and Maurizio) Adidas and Lionel Messi, a duo that needs no introduction, are working their magic again with the launch of the "Messi Originals" collection, a distinct line from the Adidas Soccer with Messi range (with common threads like the same branding) and also different from the launch of the new Inter Miami CF line. Inspired by the Argentine star's relaxed off-the-field lifestyle and with a nod to Miami's vibrant energy, this collection promises to win over fashion and sports enthusiasts alike.

 

Summary and Tips:

 

  1. The "Messi Originals" in Detail:

  • The "Messi Originals" collection is a clear example of how the fusion of sports, fashion, and a smart marketing strategy can create a product with irresistible appeal.

  • Limited Edition: The collection includes the exclusive Messi Samba sneakers in beige tones with silver accents.

  • Quality Materials: Garments made from cotton and fleece for superior comfort.

  • Adidas' "Messi Originals" is not only an achievement in terms of design but also a brilliant example of how strategic collaboration can amplify a brand's reach. This partnership not only celebrates Messi's career but also offers high-quality products that resonate with a global audience.

  • Messi Samba Limited Edition Sneakers: Combining beige and silver accents, featuring the iconic Messi logo on the tongue.

  • Textile Collection: Garments that blend comfort and style, with cotton and soft fleece as the protagonists.

  • Key Pieces: Soccer jersey, hoodie, long-sleeve T-shirt, shorts, and pants.

  • Availability: Adidas app and website, and selected stores.

 

 

2) Why is This Collaboration a Guaranteed Success?

  • The Power of the Messi Brand: A name that transcends sports and becomes synonymous with success, talent, and aspirational lifestyle.

  • Effortless Chic Design: Versatile and comfortable garments that adapt to today's fast-paced lifestyle without sacrificing style.

  • Omnichannel Strategy: Launch across different platforms to maximize reach and accessibility.

Check out the incredible launch video spot here:

 

https://www.instagram.com/reel/DFiMzzaNjbs/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==




 

3) Messi Originals and Adidas: The Fusion of Style and Sport Revolutionizing the Market

In a world where sports and fashion converge, the collaboration between Lionel Messi and Adidas emerges as a phenomenon of global significance. The new "Messi Originals" collection not only captures the essence of the legendary footballer but also redefines casual style with a sophisticated touch. Let's explore how this partnership is setting trends and why it's relevant for Anglo-Latinos interested in business and marketing.

 

  1. The Messi-Adidas Synergy: A Commercial Success



"The collaboration between Messi and Adidas is not just about style; it's a marketing strategy that leverages Messi's global influence to drive sales and strengthen Adidas' branding."

 

  1. Design and Innovation in Sportswear



"The Messi Samba, with its understated and elegant color palette, represents the perfect fusion of aesthetics and functionality. The silver accents add a touch of sophistication that resonates with the Anglo-Latino audience."

 

  1. Premium Materials for an Active Lifestyle



"The collection pays homage to Messi's relaxed lifestyle, utilizing materials like fleece and cotton, which guarantee comfort without sacrificing style."

 

  1. Digital Marketing Strategies and Availability



"Adidas has implemented a digital campaign that maximizes the use of SEO and social media to capture the attention of the target audience. The collection's exclusivity reinforces its appeal."



Follow us on: IG: @infonegociosmiami

 

4) Frequently Asked Questions (FAQs):

 

  • Where can I buy the Messi Originals collection?

The collection is available on the Adidas app and website, and at selected stores.

  • What materials are used in the garments?

The garments are made with high-quality cotton and fleece.

  • Why is this collection special?

It's a limited edition that combines Messi's unique style with Adidas' innovation.

 

5) Synoptic Table: Keys to the Success of "Messi Originals"



Element

Description

Impact

Strategic Collaboration

Fusion of Adidas' athletic excellence with Messi's iconic lifestyle.

Creation of a unique value proposition that attracts a broad and sophisticated audience.

Design and Functionality

Garments that combine style and comfort, ideal for everyday wear.

Meeting the needs and expectations of today's consumer, who seeks versatile and quality products.

Digital Marketing Strategy

Launch through the Adidas app, website, and social media channels.

Increased reach, engagement, and sales opportunities.

 

Subscribe to Infonegocios Miami:

https://infonegocios.miami/suscribite-al-newsletter 

Contact Infonegocios MIAMI: 

 juan.maqueda@onefullagency.com or 

 marcelo.maurizio@onefullagency.com

 






Te puede interesar:

Nota Principal

Desde China te contamos las dos grandes estrategias de todo negocio 2025-2030 en la era de la hiperproducción y saturación de mercado

Desde la Feria de Canton, un equipo de empresarios y analistas proponen esa clara visión. ¿Qué más necesitas para cambiar drásticamente el racional de tu directorio, de tus objetivos, de tu equipo de planificación, de tu disminuido, totalmente, área integral de marca, marketing, branding y comunicación?. ¿Tu foco ha sido vender? ¿Creas y expandes valor o eres un canal de venta de productos producidos en China?

(Tiempo de lectura alto valor estratégico: 4 minutos)

Miami

Argentina se convierte en el hub global de la economía de la felicidad: el World Happiness Fest aterriza en Buenos Aires con impacto hemisférico (y mucha movida de Miami)

(Por Otero-Maurizio) No es un festival. Es un movimiento geoeconómico con epicentro en Buenos Aires. El World Happiness Fest —presente en 80+ países— elige Argentina para su edición 2025, confirmando un giro histórico: la felicidad dejó de ser un tema blando para convertirse en el núcleo de la competitividad nacional y corporativa.
Y Miami —ciudad donde el bienestar es moneda de cambio— debe observar con atención estratégica.

Nota Principal

La Feria de Cantón 2025 y la hiper producción China, cómo competir en Miami y Anglolatina (parte IV)

(Una serie de notas exclusivas desde China, cocreadas con Maximiliano Mauvecin, experto en comercio exterior, Esteban Bovo y Claudio Sanchez empresarios comerciales y productores latinos, desde China, junto con Maqueda y Maurizio) Es un campo de entrenamiento estratégico donde los emprendedores latinos pueden aprender a navegar la complejidad del comercio global, identificar tendencias antes que se masifiquen, y construir las alianzas que determinarán quiénes prosperan y quiénes desaparecen en la próxima década.

(Tiempo de lectura alto valor estratégico: 4 minutos)

Miami

Milei en Miami: el discurso de la "Revolución Capitalista" y su impacto real en inversores internacionales (análisis para inversores y empresarios)

(Por Taylor y Maqueda desde Brickell, colaboración especial de Marcelo Maurizio) Frente a 10.000 personas en el American Business Forum de Miami,  ovacionado en reiteradas oportunidades, Javier Milei ejecutó perfectamente el guión que inversores conservadores esperaban oír: "Dos de cada tres argentinos apoyan este camino" y "no existe crecimiento económico sin defensa de la propiedad privada".  

Miami

La comunidad argentina y latinoamericana que ha huido del estatismo socialista, la audiencia perfecta para Javier Milei en Miami

(Por Marcelo Maurizio, con la colaboración de Rovmistrosky y Maqueda) Para entender por qué Milei eligió Miami para este discurso, hay que comprender la composición única de la diáspora argentina aquí. Javier fue recibido con aplausos, gritos, aplausos, “te amo” y por supuesto “viva la libertad …” por venezolanos, colombianos, brasileños, españoles y miles de argentinos que huyeron del estatismo socialista de los gobiernos de sus países.