Cooperation and internationalization, "unamiit" is tackling these two challenges with great human intelligence

(By Marcelo Maurizio and Juan Maqueda) Cooperative actions between startups are commonly known as "strategic alliances" or "business collaborations." But to be brutally honest, the major challenge in implementing these lies in internal organization, agenda management, handling egos, and truly having an open mindset for dialogue and vision. Let us tell you about unamiit and how it is excelling and differentiating itself to achieve great results.

Executing a comprehensive alliance and joining forces is truly a winning strategy. It requires the development of strong human competencies, soft skills, and a great inclination for co-creation. It involves knowing how to listen, how to converse, and above all, not being "closed-minded."

When you sit down to listen to unamiit's members, you are filled with hope and motivation. You literally see five owners who have come together for a common cause that synergizes and empowers them, and who genuinely work as a team.

So one might think... shouldn't it always be like this? What would happen if there were more cooperation in the advertising industry to internationalize services (especially in independent agencies)? And in the logistics service industry or in the craft beer and gin production industry, or even in every industry, for that matter?

 

unamiit, a brilliant name:

It emerged from the phrase "hacemos una meet" (we have a meet), during the pandemic, as a quest to join forces to grow and be present in international markets every day. It's a name that says it all and is the perfect synthesis of cooperation among the following companies:

  • Fuzzy Fish

  • Extrados

  • Darworft

  • IThreex Global

  • Ayi group

 

 

These companies synergistically provide the following services with excellence:

  • Digital transformation

  • Data analytics services

  • Internet of things (IoT) development

  • Artificial intelligence and big data

  • System integration

  • Blockchain

  • Cloud native

  • Mobile app development

  • Machine learning

Why is the case of unamiit so valuable?

For startups, SMEs, small producers, and small tech companies to make a significant leap in their development, the strategy of alliances and cooperation is an extremely intelligent way to accelerate growth, but in a comprehensive manner, not just limited to tech development. The truth is that this breadth and solidity of cooperation are rarely executed. Often, it remains merely formal, with few cases of comprehensive, creative, and cooperative work.

Yes, we know that there are meetings, networking events, and collaborations, but truly being COCREATORS in cooperation, like the group of Argentinean tech companies in unamiit, is indeed rare in the world.

United for excellence, expansion, and internationalization:

unamiit, one for all and all for one. The pursuit of genuine alliances:

Alliances are agreements between two or more emerging companies with the goal of leveraging each other's strengths and resources to achieve mutual benefits. Through these alliances, startups can strengthen their position in the market, enhance their brand, share knowledge and expertise, access new markets and customers, and achieve faster and sustainable growth.

unamiit is an example of intelligent management. Startups increasingly need to seek international markets. For them, comprehensive marketing (not just digital), customer service logistics, scalability, and customized product development are crucial. The combination of services (cross) is also vital. That's why unamiit's cooperative strategy is so smart. Here's a phrase, a summary that demonstrates their product vision:

"For the retail industry, we have expanded a line of plug and play products based on AI for e-commerce."

You can find more here.

To bring together five talented leaders and companies and have them truly work side by side, there must be something truly remarkable, a sense of humility, and an understanding that together is better.

Five is the magic number:

We spoke with their key representatives in Miami, at the prestigious Emerge fair, and they told us about the importance of this almost ideal number for conducting such alliances. When it comes to successful strategic alliances in the tech and Latin American business sectors, there are several notable examples:

  • Rappi and Grupo Aval: Rappi, a Colombian delivery startup, partnered with Grupo Aval, one of the leading financial groups in Latin America. This alliance allowed Rappi to offer financial services to its users, such as loans and credit cards, expanding their offerings and capturing a wider market segment.

  • Nubank and Tencent: Nubank, a Brazilian fintech company, joined forces with Tencent, one of China's largest technology companies. This collaboration enabled Nubank to benefit from Tencent's experience and resources to expand its presence in the Latin American market and provide innovative financial services to its customers.

  • Mercado Libre and PayPal: Mercado Libre, the leading e-commerce company in Latin America, partnered with PayPal, a renowned online payment platform. This alliance allowed Mercado Libre users to access PayPal's services, expanding payment options and enhancing the online shopping experience. Today, Mercado Libre has undergone significant development of its own.

Tomorrow, in Infonegocios Miami, we will continue telling you more about unamiit and the startups that aim to expand their markets, using Miami as a bridge that connects them with the English-speaking Latin market and projects them onto the world stage.

¡La alegría es brasileña en el Mundial de Clubes 2025! (samban en la Ocean y en todo USA)

Cuatro gigantes brasileños en octavos. Brasil, una vez más, demuestra que su fútbol y su pasión son imparables, con Palmeiras, Flamengo, Botafogo y Fluminense en plena lucha por la gloria. ¿Quién será el próximo en caer? ¿Qué partidos despiertan más expectativa? Aquí te lo contamos todo, con datos, horarios y análisis para que no te pierdas ni un solo minuto.

Tiempo de lectura: 4 minutos

Inter Miami avanza a octavos del Mundial de Clubes tras empate dramático con Palmeiras (desde el MotorHome… ¿Qué significa para los fans, los medios y el marketing este triunfo?)

(Una creación colaborativa de MotorHome, Red InfoNegocios, XDXT) Messi es la camiseta más vendida en USA, por lejos…, también la más codiciada hoy en Miami en medio del mundial de clubes. Adidas está feliz, el Inter Miami también, los argentinos orgullosos y los fans de las garzas sueñan a creer que es por el club.

Tiempo de lectura: 4 minutos

Nómades en la red laboral: ¿traidores o embajadores?

(Por Sonia Abadi, médica, psicoanalista, creadora del modelo de Pensamiento en Red y autora del libro “La prodigiosa trama. Variaciones en clave de red”) ¿Qué opinión tienes sobre ellos, sobre ellas? ¿Habrá que aceptarlos y cambiar algunas dinámicas de la empresa? ¿No hay algo más para entender y para hacer?

(Tiempo de lectura de valor: 4 minutos)

“Mission Crossing en Londres”: Brad Pitt y Tom Cruise en el estreno de "F1. The Movie" (unidos por la adrenalina de un nuevo mega evento)

(Por C.V. Otero desde Londres junto a Maqueda & Maurizio) ¿Alguna vez imaginaste que una película sobre Fórmula 1 podría desatar una lluvia de marcas, activaciones y de estrellas en Londres? El estreno de F1. The Movie ha congregado a Hollywood, al deporte, a la cultura, a las marcas  a  un mega evento que es consecuencia de lo ya hecho en México, NY y que marca la metodología del nuevo Marketing Crossing de las marcas y negocios exitosos.

 (Lectura ágil de 4 minutos)

¿Invasión Phigital? Cómo McDonald's revoluciona el marketing con el lanzamiento del "Menú Fórmula 1" y su estrategia crossing

(Por Maqueda y Maurizio para la Red Infonegocios) Hace un mes fuimos uno de los primeros medios especializados en MKT en adelantarte los detalles de este lanzamiento. ¿Estamos en medio de una nueva era del marketing? La respuesta es sí. La tendencia no solo combina lo digital con lo físico, sino que las experiencias se amplifican en ambos mundos, creando una invasión phigital que transforma la forma en que las marcas conectan con sus audiencias.

(Lectura de alto valor estratégico, 4 minutos)

Los dos Vodkas más premiados en los International Bartender Spirits Awards 2025: Calidad, artesanía y valor en el auge del mercado global

(Por Marcelo Maurizio) Mientras que el consumo de alcohol, en globalmente desciende, las bebidas alcohólicas de muy alta calidad, en particular, cada vez se venden más. Una variable muy importante del mercado, donde la excelencia y el lujo cada vez son más valorados. En un escenario, mes a mes, más competitivo y globalizado, los International Bartender Spirits Awards 2025 se consolidan como el certamen de referencia para identificar productos de alta calidad, innovación y excelencia.

 (Tiempo de lectura de valor : 4 minutos)

¿Sabés la diferencia entre los modelos matemáticos “Frequency" y “Recency” (ahora + Relevance) de planificación de medios? (entérate de lo que estás haciendo muy mal)

(Por Maqueda–Maurizio-Rotmistrovsky-Otero) ¿Por qué el Modelo Recency (+ más ahora relevance) y los Crossing Events son la nueva estrategia para el Éxito en Medios en 2025? La revolución del Marketing Crossing, en la era de la saturación y la relevancia. (¿por qué la mayoría de agencias de medios (on-off) y empresas no logran asimilarlo y ejecutarlo?)

(Tiempo de lectura de valor: 4 minutos)