Miami Honors the King of Soccer at an Emotional Gala with Numerous Personalities

(By Cánepa and Maurizio) In an event that resonated deeply with soccer enthusiasts, Lionel Messi was awarded the prestigious “América Ward” by the Spanish newspaper Marca, in recognition of his remarkable career as the most decorated soccer player in history. This event, held at Chase Stadium in Miami, featured prominent figures, including the Argentine Consul in Miami, Marcelo Gilardoni, and not only celebrated Messi's achievements but also highlighted his profound emotional connection to Argentina and his new life in the United States. In a context where sports intertwine with culture and identity, Messi stands as a symbol of perseverance and passion.

Dazzling Gala at Chase Stadium: Celebrating Messi in the Heart of Inter Miami

  • The red carpet at Chase Stadium was aglow with the presence of over 150 distinguished guests from the 'Mundo MARCA', including members of the Messi family and representatives from Inter Miami, the club that has become the perfect backdrop for this celebration.

  • Amidst applause and cheers, the event paid tribute to the Argentine star, featuring a notable appearance by Jorge Mas, the club's magnate owner, who took to the stage to express his admiration for the soccer icon. Alongside him, Xavier Asensi and Raúl Sanllehí, the adept Spanish directors successfully steering the organization, also shared their enthusiasm on this momentous day.

The atmosphere was further enriched by the presence of diplomatic figures accompanying Messi, such as the Argentine Consul General Marcelo Gilardoni, Spain's Vice-Consul Sofía Ruiz del Árbol, and Italy's Consul General Michele Mistó, who added an international flair to the event.

 

  • IG: @infonegociosmiami

 

  • An unexpected moment was brought by David Aganzo, president of the AFE, who surprised everyone by attending just hours before boarding a flight back to Madrid.

The event also featured influential personalities from various industries, including Luis Jódar from Pfizer, Pepe López de Ayala from Meta, Eduardo González de Pedro from WPP, Javier Muñoz from Alkimiads, Tatxo Benet from Mediapro, Irantzu Díez-Camboa from Mediapro America, Luis Cadena from Llorente y Cuenca, and Miguel Cárdenas from Warner Bros Discovery, among others. It was a truly memorable evening that celebrated not only a sports icon but also the unity of diverse sectors of society around the magic of soccer.

Summary and Tips

This article explores the emotional recognition received by Messi and its impact on the Anglo-Latin community in Miami and Latin America. Key points highlighted throughout the article include:

 

  • Messi stands as the most decorated soccer player in history.

 

  • The award ceremony was an emotional moment that resonated with his journey.

 

  • Messi's words reflect his love for soccer and his connection to his roots.



His Emotional Recognition in Miami

The Gala at Chase Stadium: A Tribute to Greatness

The award ceremony took place in a festive atmosphere, attended by numerous sports personalities and Argentine business leaders in Miami. The figure of Messi, accompanied by his wife Antonela Roccuzzo and Inter Miami's owner Jorge Mas, dazzled the attendees. During the presentation, Marca highlighted that "it is an honor to choose an Argentine and a Catalan, two homes where we are happy." This remark from Messi not only underscores his bond with his origins but also reflects his appreciation for the cultures that have influenced his life.

Messi's Emotion

The award presentation was a moment of profound emotion. "I've enjoyed soccer since I was very little; I love soccer," Messi expressed, recalling his childhood and the dreams that led him to become the player he is today. His ability to be moved by the affection of the public demonstrates that, despite his legendary status, he remains a human being connected to his emotions. "The love I have for this sport drives me to always give my all," he added, emphasizing the passion that fuels him in every match.



  • Infonegocios RED: 4.5 million Anglophone Latinos reading business news daily.

  • Sign Up for Free: Register and receive our newsletter by simply leaving your email and name here.



Antonela Roccuzzo y Stanley 1913 (el guiño a adidas): cuando las alianzas no dichas generan más valor (parte II)

(Por Otero, Maurizio, con la colaboración de Maqueda) La conexión Messi-Adidas (contrato vitalicio reportado en USD $200 millones) crea halo effect implícito para Stanley. No requieren co-branding formal: la asociación mental automática genera borrowed equity. Es el fenómeno que Kevin Lane Keller describe en "Strategic Brand Management" como secondary brand associations.

(Tiempo de lectura de valor: 4 minutos)

'Stranger Things': 100 marcas dentro de su contenido: catálogo de una época que retorna (80-90´ is back + on line + ai)

(Por Maqueda-Maurizio) La aparición de 100 marcas en 45 categorías en temporada 3 de 'Stranger Things' inicialmente generó críticas, pero no fue menor en la 4, y claro, tampoco lo será en la 5, por que la realidad es que históricamente siempre grandes secuelas como Transformers, James Bond, Tom Gun, Avengers, y casi todo el cine exitoso, además de los clips musicales, el gaming, los deportes, el espectáculo y hasta la política), está solventado y potenciando por el product placement.

(Tiempo de lectura de valor: 4 minutos)

Errores históricos del Product Placement: lo que Stranger Things Evitó con maestría y te enseña para que lo apliques en todo contenido

(Por Maqueda-Maurizio) En 'Stranger Things', (como en Top Gun, por ejemplo) los personajes nunca describen productos. Steve no dice "Scoops Ahoy usa solo ingredientes premium para crear experiencias de helado inolvidables". Simplemente sirve helado, se queja del uniforme, flirtea con clientas. La marca existe en background, no en foreground conversacional.

(Tiempo de lectura de valor: 4 minutos)

Bocelli y el arte diplomático: cuando la música clásica redefine el soft power en la geopolítica anglolatina

(Por Marcelo Maurizio, desde Buenos Aires, para toda la red de Infonegocios) Por qué es tan importante esta condecoración para toda Anglolatina. Una condecoración que trasciende lo simbólico y reposiciona a Argentina en el mapa cultural global, pero que marca una línea de excelencia y de cultura, literalmente borrada por décadas en todo el continente.


(Tiempo de lectura de valor: 4 minutos)

Franco Colapinto y el renacimiento del Celebrity-Driven Content: los Alfajores Havanna decodifican el futuro del marketing crossing global

(Por Maurizio, junto a Maqueda en la F1) Está en los medios… en las redes, en los programas de streaming y tv pero nosotros te lo explicamos como nadie: el piloto argentino ejecuta por tercera vez una masterclass de product placement orgánico con Havanna en la F1 que replantea las reglas del branded content en la era post-influencer, y alienta a todas las marcas a ingresar por la puerta grande al mundo del marketing crossing y la cultura del valor.

(Tiempo de lectura de valor: 4 minutos)

Miami: la ciudad que lo cambió todo ¿por qué los Martín Fierro Latinos se hicieron en la magic city?

(Por Ortega y Maurizio) ¿Por qué Miami? La pregunta responde sola cuando uno camina por Brickell Avenue un martes cualquiera y escucha a ejecutivos colombianos cerrar deals con inversionistas mexicanos, mientras actores venezolanos ensayan en estudios propiedad de productores argentinos, y cantantes puertorriqueños graban colaboraciones con brasileños.

(Tiempo de lectura de valor: 4 minutos)

Fútbol en Miami: la final que la posiciona como ciudad futbolera 3.0 (15 tips imperdibles)

(Por Ortega con la colaboración de Maqueda-Maurizio) En un partido que parecía destinado a confirmar la consolidación de un proyecto, Inter Miami remontó su estatus y dejó claro que, en la MLS 2025, la escala de valor de una franquicia ya no depende únicamente del tamaño de su estadio o de su plantilla, sino de la capacidad de generar impacto económico y emocional a escala global. 

(Tiempo de lectura de valor: 4 minutos)

Campeonato de Asado Argentino en Miami: cuando se enciende un fogón en Doral, se activa la economía (7.000 personas, marcas, personalidades y una impacto millonario)

(Por Galindez-Maurizio) El Campeonato del Asado Argentino no es un festival: es un modelo de negocio replicable que combina identidad cultural, experiencia inmersiva y rentabilidad económica. Norberto Spangaro (MIArgentina) y Blueteam no organizaron un evento: crearon un activo cultural valorado en millones.

(Tiempo de lectura de valor: 4 minutos)