And to make it even better, Messi scores a fantastic goal and sets a new record for the fastest goal of his football career. This has a direct impact on Miami and China.
Enzo Fernández recovers the ball and passes it to the captain, who, with a powerful left-footed strike from the edge of the box, scores the opening goal, making it 1-0.
The world celebrates, global TV is ecstatic, and Adidas even more so! 900 million viewers in China are following this match, with Miami glued to their TV screens, and the same goes for fans all around the world who are enjoying the Messi mania (the love for a humble, talented, and generous leader). Cheers, shouts, chants, an intense noise in China, as if it were Buenos Aires. At the Workers Stadium in Beijing, the Chinese crowd enthusiastically witnesses the presence of the Argentine national team, all wearing the Adidas jersey of the Argentine team. Lionel Messi only took a minute and a half to gift them a sensational goal in the friendly match against Australia, setting a new personal record for the fastest goal of his career.
But what everyone is wondering is how many jerseys will Adidas sell worldwide thanks to Messi?
Take a look at this detailed report that we managed to obtain (sotto voce) from Miami, after a series of articles about Adidas' masterful move to sponsor Messi and the Argentine national team in the World Cup in Qatar:
World Cup: Nike vs Adidas ¿quién se llevará la copa ante más de 5.000 MM de espectadores?
Now, is there a consolidated global number of how many original Argentina jerseys Adidas has sold since the last World Cup?
The German brand is highly secretive, and the calculations are very difficult. However, we can affirm that the jersey with the three stars is constantly in demand, even in Argentina, and its value ranges from $110 USD (at the official exchange rate in Argentina) to $150 USD in Arab countries where it is highly valued.
The numbers are unimaginable. Even before the World Cup final, Argentina had already surpassed the record of 2.3 million original jerseys sold (approved before the final), and this number has multiplied exponentially worldwide in recent months.
But Argentina, Messi, and Adidas are a special phenomenon. They inspire passion worldwide, no matter where you are... and in Miami, it is already a super passion.
A goal that reverberated throughout Miami I. Leo's 103rd goal in the Albiceleste jersey comes after just 81 seconds into the game: yes, it only took 81 seconds for the man with the number 10 on his back to achieve another milestone in his illustrious career. Until June 15, 2023, Leo's personal best was the 127 seconds he scored in a Champions League match between Barcelona and Chelsea in 2018. With the national team, his previous fastest goal was against Nigeria in 2014. How long did it take him almost a decade ago? Two minutes and 26 seconds.
Messi arrives in Miami at his best moment. In total, Messi has scored five goals within the first three minutes of a match in his career. The first one came nearly