The Mayors of Madrid and Miami Meet in the City of the Sun: (Promotion and F1 on the Agenda)
(By Juan Maqueda and Marcelo Maurizio) In a globalized world, cities compete not only to attract tourists but also to become epicenters of business, culture, thematic concepts, and capitals of experiences and niches or clusters. But they also work on co-creation for this purpose. Madrid, under the leadership of its mayor José Luis Martínez-Almeida, has set its sights on Miami, a city that has managed to reinvent itself and position itself as an international benchmark. (Recently, the mayors of Buenos Aires and Miami were in the Argentine capital). This trip by the Madrid mayor to the City of the Sun is not just about promoting the Spanish capital but also about learning from Miami's experience in organizing world-class events like the Formula One Grand Prix.
(Estimated reading time: 6 minutes)
(By Juan Maqueda and Marcelo Maurizio) In a globalized world, cities compete not only to attract tourists but also to become epicenters of business, culture, thematic concepts, and capitals of experiences and niches or clusters. But they also work on co-creation for this purpose. Madrid, under the leadership of its mayor José Luis Martínez-Almeida, has set its sights on Miami, a city that has managed to reinvent itself and position itself as an international benchmark. (Recently, the mayors of Buenos Aires and Miami were in the Argentine capital). This trip by the Madrid mayor to the City of the Sun is not just about promoting the Spanish capital but also about learning from Miami's experience in organizing world-class events like the Formula One Grand Prix.
(Estimated reading time: 6 minutes)