(By Maqueda and Maurizio, with Magistris) Can a cup of coffee reshape a football giant’s commercial strategy? The historic River Plate–Juan Valdez pact isn’t just another sponsorship—it’s the blueprint for a new era in Latin American sports marketing, where regional brands step onto the global stage as leading actors.
Read time: 4 minutes
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(By María José Alcázar, M.A. in TEFL, with collaboration from Marcelo Maurizio) Reading—still a revolutionary, deeply human act—cuts through the noise of social media, short-form video, and screens. British neuroscientist Rita Carter, author of Mapping the Mind, puts it bluntly: reading isn’t a habit; it’s a neural reprogramming.
High-value read time: 5 minutes.
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(By María José Alcázar, M.A. in TEFL, with collaboration from Marcelo Maurizio) Reading—still a revolutionary, deeply human act—cuts through the noise of social media, short-form video, and screens. British neuroscientist Rita Carter, author of Mapping the Mind, puts it bluntly: reading isn’t a habit; it’s a neural reprogramming.
High-value read time: 5 minutes.
(By Maqueda-Maurizio-Otero) Toy Story 5 proposes a bold shift: confronting the classic world of toys with the omnipresence of screens. Centered around LilyPad, this installment promises to entertain while encouraging reflection.
(High-value: 5-minute read)
(By Maqueda-Maurizio-Otero) Toy Story 5 proposes a bold shift: confronting the classic world of toys with the omnipresence of screens. Centered around LilyPad, this installment promises to entertain while encouraging reflection.
(High-value: 5-minute read)
(By Rodriguez Otero, Romistrosvk, and Maurizio) We interviewed Beatriz Catalá and Alejandra Álvarez, two of the key leaders of Systemic Wisdom in Europe and LATAM respectively, to deepen understanding of this vital learning experience—so necessary for all leaders in the region.
(High-value strategic reading: 5 minutes)
(By Rodriguez Otero, Romistrosvk, and Maurizio) We interviewed Beatriz Catalá and Alejandra Álvarez, two of the key leaders of Systemic Wisdom in Europe and LATAM respectively, to deepen understanding of this vital learning experience—so necessary for all leaders in the region.
(High-value strategic reading: 5 minutes)
(By Ortega and Maqueda) In the vibrant world of soccer, where every match is a lesson in strategy and resilience, Orlando City just delivered a masterstroke by defeating Inter Miami 4-1 in the 2025 Leagues Cup. Is Orlando the undisputed “father” of this Florida derby?
Reading time: 5 minutes
(By Ortega and Maqueda) In the vibrant world of soccer, where every match is a lesson in strategy and resilience, Orlando City just delivered a masterstroke by defeating Inter Miami 4-1 in the 2025 Leagues Cup. Is Orlando the undisputed “father” of this Florida derby?
Reading time: 5 minutes
(By Ortega)A very dark Monday for Miami and its team, Inter Miami. Mascherano took full responsibility after the 4-1 loss to Orlando City without Messi. The post-match quote that summed it all up: Mascherano went to the extreme with his self-criticism: “Today, there was only one team.”
Estimated reading time: 5 minutes
(By Ortega)A very dark Monday for Miami and its team, Inter Miami. Mascherano took full responsibility after the 4-1 loss to Orlando City without Messi. The post-match quote that summed it all up: Mascherano went to the extreme with his self-criticism: “Today, there was only one team.”
Estimated reading time: 5 minutes
(Ortega-Molina, with collaboration from Maurizio) The death of Miguel Uribe Turbay, Colombian presidential candidate and recent victim of a shooting in Bogotá, resonates beyond Colombia’s borders. What urgent changes are needed now across the region, and what responsibilities do politicians and policymakers who tacitly support leftist terrorism bear?
High-value reading: 5 minutes
(Ortega-Molina, with collaboration from Maurizio) The death of Miguel Uribe Turbay, Colombian presidential candidate and recent victim of a shooting in Bogotá, resonates beyond Colombia’s borders. What urgent changes are needed now across the region, and what responsibilities do politicians and policymakers who tacitly support leftist terrorism bear?
High-value reading: 5 minutes
(By Vera) The iconic Miami attraction launches "Sprinkles & Chill," a strategic collaboration with the Museum of Ice Cream, Tío Colo, and other local ice cream shops. The goal: boost traffic, create a high-value experience, and close out summer with a ROI as sweet as the ice cream they’ll be offering for free.
Reading time: 3 minutes
(By Vera) The iconic Miami attraction launches "Sprinkles & Chill," a strategic collaboration with the Museum of Ice Cream, Tío Colo, and other local ice cream shops. The goal: boost traffic, create a high-value experience, and close out summer with a ROI as sweet as the ice cream they’ll be offering for free.
Reading time: 3 minutes
(By Ortega from Chase Stadium) On a pivotal night at Chase Stadium, Mascherano’s squad proved that their market value goes beyond their No. 10. With goals from “El Motorcito,” a penalty like Suárez’s, and the signature of Allende, the Herons defeated Pumas UNAM 3-1, clinched their spot in the quarterfinals, and made Miami “very” happy!
Reading time: 3 minutes
(By Ortega from Chase Stadium) On a pivotal night at Chase Stadium, Mascherano’s squad proved that their market value goes beyond their No. 10. With goals from “El Motorcito,” a penalty like Suárez’s, and the signature of Allende, the Herons defeated Pumas UNAM 3-1, clinched their spot in the quarterfinals, and made Miami “very” happy!
Reading time: 3 minutes
(Collaborative Content: Otero-Maqueda-Maurizio-Taylor) The End of Corporate Innocence in the Cultural War: What Are Controversial Campaigns? Why Did Brands Like Disney, Jaguar, and Bud Light Fail While American Eagle Is Starting to Triumph Resoundingly?
Reading time: 5 minutes
(Collaborative Content: Otero-Maqueda-Maurizio-Taylor) The End of Corporate Innocence in the Cultural War: What Are Controversial Campaigns? Why Did Brands Like Disney, Jaguar, and Bud Light Fail While American Eagle Is Starting to Triumph Resoundingly?
Reading time: 5 minutes
(By Maqueda-Otero, Maurizio) How can a controversial campaign turn into a resounding success? The evidence is clear: initially, media outlets, influencers aligned with the 2030 agenda, and woke ideology critics attacked it. But after backing from Trump, thousands of consumers and influencers worldwide made it a triumph.
Valuable read: 5 minutes.
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(By Maqueda-Otero, Maurizio) How can a controversial campaign turn into a resounding success? The evidence is clear: initially, media outlets, influencers aligned with the 2030 agenda, and woke ideology critics attacked it. But after backing from Trump, thousands of consumers and influencers worldwide made it a triumph.
Valuable read: 5 minutes.
(By Maurizio-Maqueda) The roar that once echoed through the automotive marketing world has fallen silent. Remember that launch event in Miami? Well, with Adrian Mardell stepping down after 35 years with the company—marking both the end of an era and the beginning of an unprecedented branding crisis—things are getting intense.
Reading time: 5 minutes
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(By Maurizio-Maqueda) The roar that once echoed through the automotive marketing world has fallen silent. Remember that launch event in Miami? Well, with Adrian Mardell stepping down after 35 years with the company—marking both the end of an era and the beginning of an unprecedented branding crisis—things are getting intense.
Reading time: 5 minutes
(By Ortega) When football and physics combine to create magic (and profits) A recent analysis by The Washington Post on Lionel Messi’s free kick not only dazzled fans—it unveiled the perfect equation of science, discipline, and strategy that makes him a football genius.
Reading time: 5 minutes
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(By Ortega) When football and physics combine to create magic (and profits) A recent analysis by The Washington Post on Lionel Messi’s free kick not only dazzled fans—it unveiled the perfect equation of science, discipline, and strategy that makes him a football genius.
Reading time: 5 minutes
(By Maqueda and Maurizio, with Magistris) Can a cup of coffee reshape a football giant’s commercial strategy? The historic River Plate–Juan Valdez pact isn’t just another sponsorship—it’s the blueprint for a new era in Latin American sports marketing, where regional brands step onto the global stage as leading actors.
Read time: 4 minutes