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(By Vera) In a world where speed, social responsibility, and customer experience define success, the opening of a new Chick-fil-A in Florida City is far more than just another expansion. It’s a clear demonstration of how leading fast-food brands are reinventing their social impact, business strategy, and community leadership in an increasingly competitive and demanding environment.

Estimated Reading Time: 5 Minutes

(By Vera-Maurizio) Antonella Roccuzzo, Karol G, Lais Ribeiro, Virginia San House, Viviana Volpicelli, Gaby Espino, Michelle Rodríguez, Claudia Albertario — these are just a few of the Latina women reshaping the fashion landscape. This summer, Miami Swim Week and social media confirmed a rising trend: Latinas are taking over.

(Estimated reading time: 4 minutes)

(By Maurizio and Maqueda) Miami is not just the entertainment capital — it’s the ultimate laboratory where luxury, sports, and corporate strategy converge in real-time. Messi and Antonella shining with Rolex during Coldplay’s concert was no coincidence. It was a masterstroke of life product placement — embedding a brand into the everyday lives of icons — a tactic that drives 34% higher engagement than traditional advertising or direct online marketing (Forbes, 2024). 

(Estimated reading time: 5 minutes)

(A co-creation by Rotmistrovsky-Maurizio-Maqueda) The 2024-2025 tourism phenomenon has positioned Miami as one of the world’s leading hubs for international travel: 28 million visitors and a staggering $22 billion in economic impact. Did you know Miami welcomed more international tourists in 2024 than entire countries like Greece or Portugal?

(By Taylor, with collaboration from the In Miami editorial team) With Miami ranked as the second most exciting city in the U.S. (71.7/100) and Jacksonville at the bottom (14.3/100), we analyze what makes Miami a global magnet—and the brutal lessons it offers for entrepreneurs in LATAM and Spain.

(By Maurizio) PepsiCo has been offering "Pepsi Made with Real Sugar" for years, staying ahead of this trend. Its premium version accounts for 8% of total Pepsi sales, generating margins 23% higher than the traditional formula. This precedent proves there is sustainable demand for premium drinks made with natural sugar.

(By Maqueda and Maurizio) Can a presidential decision reshape a $240 billion industry and redefine the consumption habits of 330 million Americans? The answer came when Donald Trump announced that Coca-Cola will launch a new line featuring cane sugar in the U.S., marking a historic turning point in the beverage industry.

(By Maqueda and Maurizio) After 28 years away, Buenos Aires is gearing up to once again host the MotoGP World Championship in 2027—a project that promises to revitalize the sport, boost luxury tourism, and strengthen Argentina’s brand on the global stage.

(By Maqueda and Maurizio, in collaboration with MotorHome and the InfoNegocios network) The big reveal: where will the 2029 Club World Cup be held? Following the recent conclusion of the 2024 tournament, which saw a surprising Chelsea crowned world champion, attention is already focused on the tournament’s future. FIFA officially announced that the 2029 edition will not be held in Saudi Arabia, as initially speculated.

(By Maurizio and Rodriguez Otero) In a world flooded with traditional campaigns, the collaboration between Keebler—an iconic cookie brand—and the new Superman movie exemplifies how strategic alliances can turn a simple promotion into a globally impactful experience.

(A collaborative creation of MotorHome, Red InfoNegocios, and XDXT) Sometimes we watch movies without paying the attention or awareness they truly deserve, yet they are a fast-paced, dynamic MBA in disguise—such is the case of Brotherhood Duel. From MotorHome, we recommend seeking it out and watching it, because it’s super football-centric and teaches you everything about marketing and business.

(By Maqueda and Maurizio, in collaboration with MotorHome and the InfoNegocios network) Nike was the star of the Club World Cup final (and also of European cups), with Chelsea and PSG sponsored by the brand of the pipette, but Adidas was the real protagonist at the events, serving as official ball supplier, cross-sponsorship partner, and activator in Miami and across the USA.

(By Ortega from Miami) It’s clear that the Club World Cup has only increased competitiveness across the board—not just in attracting brands, but in strengthening teams. Rodrigo De Paul is now a player for Inter Miami, with a transfer fee of approximately 15 million euros.