The Definitive Schedule for All 104 Matches of the 2026 World Cup (To read, plan, and share)
(By Ortega, with Maqueda and the special collaboration of Diego Cánepa) The 2026 World Cup will bring together 48 national teams, with host cities spread across three countries. This expanded format demands unprecedented logistical planning and a robust multiplatform storytelling strategy to turn every match into a brand experience.
(High‑value read time: 4 minutes)
(By Ortega, with Maqueda and the special collaboration of Diego Cánepa) The 2026 World Cup will bring together 48 national teams, with host cities spread across three countries. This expanded format demands unprecedented logistical planning and a robust multiplatform storytelling strategy to turn every match into a brand experience.
(High‑value read time: 4 minutes)