ChatGPT Hits the Streets: Another OOH Campaign and Activations Cementing the Era of Crossing Marketing and the Head of Culture
(By Marcelo Maurizio and Juan Maqueda) When artificial intelligence needs outdoor advertising to humanize itself—activations, street presence, brand ambassadors, mobile units—you get the paradoxical triumph of crossing marketing in an age of hyper‑mediation.
(High strategic value read: 4 minutes)
(By Marcelo Maurizio and Juan Maqueda) When artificial intelligence needs outdoor advertising to humanize itself—activations, street presence, brand ambassadors, mobile units—you get the paradoxical triumph of crossing marketing in an age of hyper‑mediation.
(High strategic value read: 4 minutes)