McDonald’s Announces Closure of CosMc’s: What Does This Decision Reveal?
(By Maurizio and Maqueda)In a landscape where the world’s most powerful brands seem to be losing their way amid shifting consumer trends, McDonald’s decision to discontinue its CosMc’s concept in the U.S.—just two years after its launch—leaves a significant mark on the worlds of marketing and foodservice innovation.
(Strategic reading: 5 minutes)
(By Maurizio and Maqueda)In a landscape where the world’s most powerful brands seem to be losing their way amid shifting consumer trends, McDonald’s decision to discontinue its CosMc’s concept in the U.S.—just two years after its launch—leaves a significant mark on the worlds of marketing and foodservice innovation.
(Strategic reading: 5 minutes)