Global impact: within 24 hours of launch, the real U.S.-led expansion of Trionda with Messi and Adidas
(By Ortega in the U.S. with Maqueda & Maurizio) While most outlets rushed first‑look coverage of the Trionda reveal, the true launch began hours later—with Messi’s actions—and will continue with broader Adidas amplification. The expansion strategy is clear. How FIFA and Adidas turned the ball’s debut into a series of globally scaled activations, with Messi as the emotional catalyst.
(Strategic high‑value brief: 4 minutes)
(By Ortega in the U.S. with Maqueda & Maurizio) While most outlets rushed first‑look coverage of the Trionda reveal, the true launch began hours later—with Messi’s actions—and will continue with broader Adidas amplification. The expansion strategy is clear. How FIFA and Adidas turned the ball’s debut into a series of globally scaled activations, with Messi as the emotional catalyst.
(Strategic high‑value brief: 4 minutes)