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(By Maqueda) The November 2024 edition of Miami Fashion Week® (MIAFW) has indelibly marked the vibrant landscape of fashion. This event not only celebrated the creativity of iconic designers such as Philipp Plein, Lafayette 148 NY, and Giannina Azar, but also underscored Miami's role as a culturally significant international hub. In a context where fashion intertwines with sustainability and emerging trends, MIAFW stands as a beacon of innovation and style.

(By Vera and Maqueda) In a world where the interconnection between humanity and nature is more crucial than ever, Miami Beach serves as the backdrop for an extraordinary artistic exhibition. One hundred magnificent life-sized sculptures of Indian elephants have graced the shore, not only as a visual delight but as an urgent call to action regarding the conservation of these majestic creatures. The installation, titled “The Great Elephant Migration,” aims to promote coexistence between humans and wildlife, a theme that resonates deeply in our contemporary society.

(By Juan Maqueda from Miami) The Formula 1, the apex of global motorsport, is poised to undergo a significant transformation in its competitive structure. With the confirmation of Cadillac, one of the iconic brands under General Motors (GM), entering as the eleventh team on the grid for the 2026 season, the sport is preparing for an exhilarating evolution. This development not only signifies a landmark moment in F1's history but also represents an unprecedented opportunity to captivate new fans and expand brand presence in the fiercely competitive realm of auto racing.

(By Maqueda and Maurizio) The Las Vegas Grand Prix has firmly established itself as one of the most glamorous events on the Formula 1 calendar, drawing a host of celebrities and offering luxurious VIP experiences. Among the notable attendees were figures like Adele, who was spotted posing in the McLaren garage alongside Lando Norris's car, and golfer Rory McIlroy, who graced the Alpine garage. Other luminaries included Gordon Ramsay, Sylvester Stallone, Jared Leto, Michael Douglas, and model Winnie Harlow, all reveling in the vibrant atmosphere of the paddock. 

(By Maqueda and Ortega) From his beginnings in karting to becoming an icon of Formula 1, Max Verstappen has defied expectations and left an indelible mark on the world of motorsport. His career, which commenced in 2005, has been characterized by remarkable milestones and a natural talent that has captivated fans and critics alike. In this article, we will explore Verstappen's journey, his achievements, and the impact he has had on the sport, while also providing insights to better understand the thrilling universe of Formula 1.

(By Maqueda and Maurizio) Born in London, England, Valverde relocated to Córdoba, Argentina, where he cultivated his artistic career. Since then, he has been enchanting audiences with his powerful voice and stage charisma. His repertoire includes exquisite renditions of timeless classics by Frank Sinatra, Tony Bennett, Nat King Cole, and Ray Charles, among others. However, what truly sets him apart is his ability to deliver a tribute performance that transcends mere imitation. Valverde emerges as an interpreter who honors these musical icons, infusing each rendition with his own distinct style and personality.

(By Cánepa and Ortega) A strategic shift at Inter Miami: The world of football is in constant flux, and the recent decision by Javier Mascherano to take on the role of head coach at Inter Miami marks a significant milestone in Major League Soccer (MLS). Following the departure of Gerardo Martino, Mascherano, a former teammate of Lionel Messi and the current coach of Argentina's U-20 team, emerged as a strategic choice that could transform the club's future. This article delves into the implications of this appointment and its significance for the team and its supporters.

(By Vera) Miami Fashion Week® (MIAFW) is in full swing, and, as always, it excels in dazzling and capturing the attention of the fashion elite. Last night, the event reached a new level of sophistication with the outdoor presentation of the prestigious fashion brand Lafayette 148 NY, held at the iconic Mr. C Hotel. This event not only underscores Miami's relevance in the global fashion landscape but also highlights the fusion of contemporary style with timeless elegance, capturing the essence of the city.

(By Juan Maqueda) The Formula 1 has returned to Las Vegas, and with it, excitement and tension have taken over Sin City. This event is not just another race; it's a pivotal moment in the season that could define the future of several drivers and teams. In this article, we will explore what’s at stake in this thrilling race, from the potential crowning of Max Verstappen as world champion to the strategies Ferrari and McLaren must implement to maintain their positions in the championship.

(By Mary Molina, Maurizio, and Maximiliano Mauvecin) In a decision that promises to shape the future of U.S. energy policy, President-elect Donald Trump has appointed Chris Wright as his next Secretary of Energy. Wright is a recognized expert in hydraulic fracturing techniques, commonly known as fracking, and is credited as a "pioneer" in the U.S. shale revolution, which transformed oil and gas production in the country. His appointment reflects the continuity of Trump's energy agenda. Wright has an excellent relationship with Argentina.

(By Maqueda and Maurizio) The arrival of the Las Vegas Grand Prix™ to the Formula 1 calendar in 2023 marked an unprecedented milestone, where the thrill of competition merged with the vibrant atmosphere of this iconic city. This event not only featured intense battles on the track along the famous Strip but also became a spectacle that captured the essence of Las Vegas: limitless entertainment.

(By Molina and Maurizio) In an increasingly interconnected and vulnerable world, the recent G20 summit in Brazil has brought critical issues to the forefront that affect humanity. From climate change to hunger and economic inequality, leaders of the world's major economies have agreed on a final declaration that, while limited in definitions, reflects the urgency of addressing these challenges. In this article, we will explore the key points of this summit and its potential impact on the global future.

(By Alejandro Hourcade) Over the last two or three generations, we’ve witnessed a drastic shift in the conception, reach, and, above all, execution of marketing, branding, and brand culture. Since 2016, the rise of the digital landscape has led to, perhaps overly so, all guidelines regarding what is deemed appropriate being filtered through the lenses of social media, search engines, and digital logistics. However, the reality is that humans, markets, businesses, perceptions, and relationships are, at their core, far more complex, emotional, and expansive than a mere online vision. Today, we are seeing a resurgence of the transcendent, the harmonious, and the authentic, along with a continuous quest for differentiation, value, and deeply "phydigital" experiences. In this context, a brand's culture becomes the heart driving all its actions, synchronously intertwining product creation and communication with its audience. It’s essential to recognize that, more than ever, brand culture not only defines what we do; it shapes how we relate to consumers and how they perceive our value proposition.