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(By Juan Maqueda) Ecuador has launched its new Country Brand, designed to highlight its attributes as an ideal destination for tourism, investment, exports, and environmental conservation. With the slogan "We Illuminate," this initiative is inspired by the sunlight that bathes the country, symbolizing its beauty, diversity, and warmth. The brand aims to strengthen the sense of belonging among Ecuadorians and foster a deeper appreciation of their natural and cultural wealth. In this article, in an interview with Ecuador's Undersecretary of Tourism Promotion, Santiago Granda, we explore the essence of the strategy, the process, its energy, and its purpose—an inspiring endeavor that has had a brilliant resolution.

(By Maurizio and Maqueda from Miami) The recent promotion of Gonzalo Rinaudo to Vice President of the Northern Cone at Quiroga Agency (https://agenciaquiroga.com), based in Mexico City, marks a significant milestone in the trajectory of this prominent AngloLatam media agency. With a solid foundation in marketing and an innovative, broad approach to media, Quiroga is redefining the advertising landscape in Latin America and seizing very strategic concepts in this new phydigital and crossing world. This note explores the impact of this promotion and the relevance of Quiroga Agency in the communication ecosystem.

(By Maurizio) This award solidifies its position as a standout location in the global tourism industry with exponential growth, even in comparison to Dubai. Miami’s unique advantage lies in its cultural integration and artistic and sporting offerings, which truly make it one-of-a-kind—hence its designation as the capital of the new Anglo-Latin culture. This recognition adds to other awards received throughout 2023, including "North America's Leading Beach Destination" and "North America's Leading Urban Destination." The city stands out for its diversity and extensive range of experiences, from a remarkable collection of public art to renowned restaurants and luxury hotels.

(By Taylor and Maurizio) In a world where technology stands tall as the new everyday landscape, Generation Alpha, made up of those born since 2010, emerges under the omnipresence of devices like the iPad and artificial intelligence. Yet, a crucial question arises: Are we condemning this generation to navigate an inhuman and hyper-connected path, or can we guide them toward a rebalancing of the digital with the natural?

(By Taylor, Maurizio, and Cánepa) Miami, the vibrant city that never sleeps, is gearing up for a new chapter in its soccer history. Inter Miami CF, the team that has captured the hearts of fans since its entry into Major League Soccer (MLS) in 2020, is about to take a monumental leap forward. With the imminent opening of Miami Freedom Park, a 131-acre complex featuring a 25,000-seat stadium, fans can expect not just a venue to watch soccer, but a space where the community will unite around its passion for the sport. This article delves into the significance of this project and its impact on the community.

(By Maqueda and Maurizio) Sarasota, a gem nestled on Florida's west coast, stands out as an unparalleled destination for both anglo-latinos seeking a new home and those looking to indulge in a dream vacation. This magical corner, blending a laid-back lifestyle with a vibrant culture, has captivated many, becoming a symbol of quality of life and opportunity. In this article, we’ll explore the wonders Sarasota has to offer, from its stunning beaches to its thriving business scene, all framed within the context of neuroscience and neuromarketing that helps us understand why this place is so appealing.

(By Taylor and Maurizio) In a context where economies are seeking to reactivate and e-commerce is positioned as a fundamental pillar, the recent meeting between President Javier Milei and Mercado Libre founder Marcos Galperin takes on extraordinary relevance. This gathering, held at the company’s offices in Saavedra, not only commemorates the 25 years of the leading online commerce platform in Latin America but also lays the groundwork for a more promising economic future in Argentina. Is the main problem in countries, in cultures where state corruption has been rampant, that many people fall into a comfort zone and self-deception for convenience? What happens when things start to improve and the cultural bias, instead of supporting progress, tries to resist it, continuing with an unsustainable state or statism that keeps a large part of the community in a kind of addiction?

(By Mary Molina and Juan Maqueda) Knock knock… Hello world! History must change not only in Venezuela but everywhere; what Venezuela demonstrates is too drastic. History teaches us that dictatorships thrive in darkness, where complicity and silence are the best allies of oppression. The international community, as well as citizens of countries that value democracy, must act with firmness and clarity. We cannot allow Maduro's tyranny to become a model to follow. Instead, we must work together to ensure that his regime is dismantled and that the Venezuelan people can reclaim their freedom.

(By Juan Maqueda and Marcelo Maurizio) In the realm of marketing, few brands command the attention and admiration that Ferrari does. Much like Oreo or Inter Miami CF, Ferrari, in conjunction with Formula 1, is at the forefront of innovative co-creation strategies, crossing marketing, brand expansion, and phydigital experiences. This approach stands as a new paradigm, leveraging hyper-investment in brand culture as the sole means of delivering real value to customers in an increasingly complex marketplace. This necessitates a rigorous ethos in both action and identity for companies, demanding exceptional creative, branding, and collaborative capabilities.

By Maqueda and Maurizio: Elegance, technology, and crossing marketing at the Italian Grand Prix. In 2022, the limited edition Ferrari team gear in yellow was a mega success. The crossovers with Ray-Ban, Puma, and other sponsors generated all sorts of products for fans, including, of course, limited edition cars. Ferrari understands that a brand doesn’t merely engage in "branding activities" or marketing actions. Just as the quality a company generates under its branding encompasses culture, marketing, and everything it does, this lesson is clear and inspiring. Here’s why it represents a total shift in the identity of any brand.

(By Marcelo Maurizio together with Maximiliano Rodriguez Otero) An evident symptom of violence is the following responses: “I don’t have time,” “I only listen to micro-summaries of what I need,” “We’ve always done it this way,” “Just tell me concrete things, not nonsense I don’t understand.” In a company where the leader, the board, or the manager yells, or does so very softly but always with negative energy, and in response to new proposals, doubts, inquiries, or complaints says: “That’s just smoke,” “You’re not clear,” “Tell me what one plus one is,” “You’re wasting our time because we’ve always done it this way and we’re not going to change,” “We’ll never be able to do that because it’s crazy,” “I’ll kill you,” “Your idea is stupid, it’s for Japan, not here,” or similar phrases, these are alerts not only of violence but of incompetence (and that’s why there’s so much denial). Violence is not listening; and when we say not listening, we don’t mean not allowing someone to speak or present, but rather “not listening.” Because there was never an intention to move from the established position, anything—even when irrefutable and demonstrating that another possibility exists—will be subjected to a series of destructive actions that imply acts of violence. This is a central insight of all planning today, of all consulting, and in every organizational analysis.

(By Marcelo Maurizio and Maximiliano Rodriguez Otero) Understanding the reality of violence in the exercise of power, as a mask for another significant issue. Violence in the exercise of power, whether verbal or emotional, is a complex phenomenon that manifests in many organizations and teams today. Perhaps the current need for generalist skills and resilience to accept undeniable complex changes makes this more evident. This violence can be exerted by leaders, directors, and also by younger or less experienced members in a workplace environment. Violence in power is the denial (in its various forms) of the other, of facts, of evidence, of ideas, of voices, of other variables and indicators, often using a series of seemingly solid proofs and constructs to justify every confirmation bias. In this context, it is crucial to explore the dynamics of power, communication, and interpersonal interactions from the perspective of neuroscience and neuroliderazgo, as well as the competencies needed to lead and make decisions in 2024, where variables are multidirectional.

(By Felix Maqueda, J. Maqueda, and M. Maurizio) In the vibrant automotive landscape of Miami, where innovation and style intertwine, the Tesla Cybertruck has emerged as the best-selling luxury vehicle priced over $100,000 in the United States. Despite the memes and criticism, this electric pickup has captured the attention and desire of culturally upper-middle-class Anglo-Latinos, both in Miami and Latin America. What makes this vehicle so attractive and controversial at the same time? Let’s break down the key aspects that have propelled the Cybertruck to become a sales phenomenon.