Nike Launches Its Own Luxury Gyms: How Nike Studios Will Redefine Fitness and High-End Lifestyle in 2025 (The Age of Category Expansion and Hyper-Experiential Brands)
(By Taylor, with Otero & Maurizio) Nike Studios. The iconic sports brand that outfits the world’s finest athletes now wants to train its community inside private spaces that mirror its performance DNA and premium aesthetics. At just $250 per month, classes are already underway and the global ripple effects are easy to spot. Ready to see how this strategy is rewriting the rules of elite fitness and lifestyle? Let’s dive in.
(Strategic content. Micro-note: 2-minute read | Expanded note: +3 minutes)
(By Taylor, with Otero & Maurizio) Nike Studios. The iconic sports brand that outfits the world’s finest athletes now wants to train its community inside private spaces that mirror its performance DNA and premium aesthetics. At just $250 per month, classes are already underway and the global ripple effects are easy to spot. Ready to see how this strategy is rewriting the rules of elite fitness and lifestyle? Let’s dive in.
(Strategic content. Micro-note: 2-minute read | Expanded note: +3 minutes)