Daytona 500 2025: The Revolution of Motorsport (and Mega Events) in the Digital Age (Innovation, AI, Phydigital Experiences, and Crossing Marketing on the Track)
(By Taylor and Maqueda from Florida) In the fast-paced world of motorsport, the Daytona 500 stands as a beacon of innovation and spectacle. This year, the race not only pushed the limits of speed but also redefined the intersection of sport, media, technology, and marketing. With William Byron becoming the youngest champion to repeat his victory, the event transformed into a laboratory for cutting-edge strategies and a showcase for the latest trends in sports neuromarketing.
(By Taylor and Maqueda from Florida) In the fast-paced world of motorsport, the Daytona 500 stands as a beacon of innovation and spectacle. This year, the race not only pushed the limits of speed but also redefined the intersection of sport, media, technology, and marketing. With William Byron becoming the youngest champion to repeat his victory, the event transformed into a laboratory for cutting-edge strategies and a showcase for the latest trends in sports neuromarketing.