The Tesla Cybertruck: a controversial success conquering the luxury market in the U.S.
(By Felix Maqueda, J. Maqueda, and M. Maurizio) In the vibrant automotive landscape of Miami, where innovation and style intertwine, the Tesla Cybertruck has emerged as the best-selling luxury vehicle priced over $100,000 in the United States. Despite the memes and criticism, this electric pickup has captured the attention and desire of culturally upper-middle-class Anglo-Latinos, both in Miami and Latin America. What makes this vehicle so attractive and controversial at the same time? Let’s break down the key aspects that have propelled the Cybertruck to become a sales phenomenon.
(By Felix Maqueda, J. Maqueda, and M. Maurizio) In the vibrant automotive landscape of Miami, where innovation and style intertwine, the Tesla Cybertruck has emerged as the best-selling luxury vehicle priced over $100,000 in the United States. Despite the memes and criticism, this electric pickup has captured the attention and desire of culturally upper-middle-class Anglo-Latinos, both in Miami and Latin America. What makes this vehicle so attractive and controversial at the same time? Let’s break down the key aspects that have propelled the Cybertruck to become a sales phenomenon.