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(By Sergio Guzmán L., Partner at Tomate Consultores, member of the Beyond community. Note published on said platform) Just as civilizations have historical singularities that identify them, the idiosyncrasies of towns and nations are also determined by the reiteration of behaviors that form their culture.

(Estimated reading time: 5 minutes) (By Juan Maqueda) Can a sporting event transcend the game and become a political stage? The answer is a resounding yes. And no one understood this better than Donald Trump, the first sitting U.S. president to step onto the hallowed turf of the Super Bowl. In 2025, Trump changed the game, not with a touchdown pass, but with a strategic appearance at Super Bowl LIX. His presence at the Caesars Superdome in New Orleans, beyond the sporting spectacle, was a masterful political branding play.

(By Maurizio and Maqueda, in collaboration with XDPT) Are Apple, Lionel Messi, and the MLS redefining sports entertainment in the USA? The answer, like a perfectly placed Messi through-ball, is a resounding yes. Super Bowl LIX wasn't just the stage where the Philadelphia Eagles and the Kansas City Chiefs battled for the NFL title. It was also the playing field where Apple TV, with a masterful move, unveiled the upcoming MLS season to the world, using a certain Lionel Messi as its ace in the hole.

(By Ortega and Maqueda) Super Bowl LIX will be remembered as the stage where the Philadelphia Eagles dethroned the Kansas City Chiefs with a resounding 40-22 victory, thwarting their historic attempt at a "three-peat" (three consecutive titles). Beyond the scoreboard, this triumph is a study in strategy, resilience, and leadership – key elements in both sports and business. This article breaks down the game's highlights, the keys to the Eagles' success, and the lessons we can apply in our professional and personal lives.

(By Ortega from Miami, in collaboration with XDXT) Inter Miami, with Lionel Messi as its standard-bearer, has concluded its Latin American preseason tour with a resounding 5-0 victory over Olimpia of Honduras. This friendly, dubbed the "Event of the Century" in Honduras, was not only a showcase of the Argentine star's talent but also a demonstration of the team's growing solidity under Javier Mascherano's direction.

(By Maqueda, Maurizio, and Ortega) The Super Bowl, America's premier sporting event, isn't just a spectacle of touchdowns and tackles; it's an arena where brands vie for the attention of millions of viewers. In a challenging economic context, the 2025 Super Bowl edition breaks records with ad prices soaring beyond $8 million for 30 seconds. Madness or marketing genius? This article dissects Super Bowl ad investments, their market impact, and the keys to this event's success.

(By Ortega) Argentine soccer, a cradle of talent and passion, finds itself at a crossroads. While celebrating glory on the world stage, its clubs face economic and structural challenges that limit their potential. In this context, the interest of foreign investors like Foster Gillett, with his recent approach to Estudiantes de La Plata, and the Mas brothers, owners of Inter Miami, in exploring Sports Corporations (SADs) in Argentina, opens a crucial debate about the future of national soccer.

(A co-creation between Infonegocios Argentina and Miami) The passion for luxury cars knows no bounds, and Córdoba is becoming the epicenter of this fervor with the arrival of the first Ferrari Purosangue in South America. This rare beast, blending the power of a sports car with the versatility of a four-seater, is already turning heads on the streets of Laguna Larga, piloted by an entrepreneur who's made perseverance and passion the driving forces of his life.

(By Ortega) The drama in Miami Heat has come to an end. Jimmy Butler, the star who led the Heat to two NBA finals, is leaving South Beach in an unexpected trade that sends him to the Golden State Warriors. This seismic shift, involving multiple players and draft picks, transforms the league landscape and opens a new chapter in Butler's career as he joins Stephen Curry and Draymond Green in pursuit of another championship.

(By Taylor, reporting from Silicon Beach) In a world where artificial intelligence (AI) is reshaping entire industries, Palantir Technologies (PLTR) stands out as a leader in data analytics and strategic decision-making. Following the recent release of its impressive fourth-quarter earnings, Palantir's stock has soared, capturing the attention of investors and analysts alike. This article dives into the company's performance, its future prospects, and the exciting opportunities it presents in the dynamic AI market.

(By Ortega and Maqueda) Get ready for the most electrifying sports event of the year: Super Bowl LIX. This Sunday, the Caesars Superdome in New Orleans will be the stage for a clash of titans as the Kansas City Chiefs, looking to cement their dynasty, face off against the Philadelphia Eagles, thirsty for revenge. With Lionel Messi's confirmed attendance and a high-voltage musical spectacle, Super Bowl LIX promises to be an unforgettable experience for sports and entertainment fans alike.

(By Maurizio and Rodriguez Otero). If you missed the first part where we analyzed the initial WHYs of this trend, brace yourself - what we're about to reveal will blow your mind! After smashing box office records with remakes like "The Lion King," "Aladdin," and "Beauty and the Beast," Hollywood is gearing up for a new wave of nostalgia. Exclusively, we unveil the upcoming animated films set to transform into mega live-action productions (or nearly so) in 2025 and beyond.

(By Marcelo Maurizio and Maximiliano Rodriguez Otero) (Estimated reading time: 7 minutes.) Get ready for a nostalgia overload, Miami, because Disney's about to unleash a tidal wave of childhood favorites. We're living in a golden age of Hollywood reboots, but one trend reigns supreme: the resurrection of animated classics in live-action (or almost) glory. Disney, Pixar, Dreamworks—they're all in on bringing our beloved childhood films back to life. But is it just pure nostalgia driving this trend, or is there a master plan at play? Buckle up, because we're diving deep into the strategy behind the magic.