Average time online. More than a third of our waking time is spent on it! Did we realize this? Is it bad?

(By Juan Maqueda in co-creation with Marcelo Maurizio) On average, global internet users spend 6 hours and 43 minutes online and on social media platforms daily. That's the average daily amount of time internet users worldwide spend online, according to various studies. The "Digital 2023: Global Overview Report" published by DataReport in the third quarter of 2022 showed a 7-minute decrease, and in less than a year, the trend continues to grow. This indicates the significant impact digital platforms have on our lives.

Whether through computers, smartphones, or other devices, we are increasingly spending more time connected, a trend that intensified during the most challenging years of the pandemic. It is interesting to note that Latin Americans have some of the highest browsing times among the 46 analyzed countries.
In countries like Brazil, Argentina, and Colombia, internet users spend more than nine hours per day on web browsing, including social media. Mexicans, on the other hand, spend over eight hours a day on the internet. In contrast, Spain is below the global average, with five hours and 45 minutes, while Japan has the lowest presence with three hours and 45 minutes of daily online activity.

These data demonstrate that digital, mobile, and social media have become an indispensable part of people's daily lives worldwide, both at work and during leisure time. We spend over a quarter of our day surfing the web, and it is estimated that approximately six out of ten people are already online. This updated projection provides a clear view of how much time we will invest in the internet in 2023.

On average, global internet users spend 6 hours and 43 minutes daily online and on social media platforms. This figure makes us reflect on the fundamental role that the internet and social media play in our lives. Through these platforms, we interact with friends and family, stay informed, make purchases, and entertain ourselves.

However, it is important to question how much time we are actually investing in the internet. According to a study by Global Web Index for the second quarter of 2022, global users spend almost 7 hours per day online through computers, mobile phones, or tablets. This time has experienced changes over the years, with significant increases between 2013 and 2017, followed by variations between 2018 and 2019. Although online time increased during the pandemic, this trend turned out to be temporary.

It is astonishing to think that we touch our phones an average of 2,617 times per day, even more for heavy users. That equates to approximately 18,000 times per week and nearly a million times per year. These gestures of swiping, tapping, dragging, performing quick movements, and pinching have become so habitual that they seem programmed and completely natural in our interaction with mobile devices (Dewey, C. The Washington Post).

An important finding highlighted by Global Web Index is that much of this increase in online time is due to the so-called "heavy users," those who spend more than 4 hours per day on social media and are now further increasing their time on these platforms. Globally, the number of internet users has increased by 3.7% in the past year, reaching 5.03 billion as of July 2022. This annual growth of 178 million new users has driven internet penetration worldwide to 63.1%.

It is worth mentioning that in Mexico, according to a study published by El Economista in 2016, social media penetration already reached 93% of internet users in that country, and it was projected to reach 72 million users by 2021. However, according to the iLifebelt Study 2021, as of October 2020, there were already 89 million social media users in Mexico, equivalent to the total number of internet users in the country.

It is worth mentioning that in Mexico, according to a study published by El Economista in 2016, social media penetration already reached 93% of internet users in that country, and it was projected to reach 72 million users by 2021. However, according to the iLifebelt Study 2021, as of October 2020, there were already 89 million social media users in Mexico, equivalent to the total number of internet users in the country.

Not only is the number of users on social media increasing, but also the time spent on these platforms. Currently, TikTok is the social network where people spend the most time per day, followed by YouTube. This demonstrates the preference for audiovisual content in recent years.

In addition to time spent on social media, general internet usage and music streaming services have also increased following the pandemic. A survey conducted in the United Kingdom revealed that 20% of internet users expect to continue consuming content through streaming services even after restrictions are relaxed, and an additional 15% plan to maintain their increased use of social media.

It is estimated that teenagers can spend up to 9 hours a day online, of which at least 30% is dedicated to social media interactions. This represents 60% of their time on mobile devices.

The big question is, isn't it time to disconnect from the internet? Whether it's for business or communication purposes, nearly 7 hours for adults and 9 hours for teenagers being "connected" is a significant amount of our lives. While in this average time we may not be completely focused on active use, it is true that our minds and mechanisms are connected and paying attention to the next email, WhatsApp message, or post... and that takes away time from paying attention to other things.

The big question once again is, shouldn't technology companies even create ways for people not to be "connected" for such a long time?

Miami y el Metro Express: un sistema que redefine movilidad, política pública y tejido social en el sur de Florida

(Por Taylor) El Metro Express, el primer sistema de autobuses 100% eléctricos de Estados Unidos que opera en el corredor exclusivo US-1 entre Dadeland South y Florida City. La tecnología y la obra que genera una transformación en la gobernanza, la economía local, la conectividad entre zonas de crecimiento y la experiencia de comunidades diversas, incluido el ecosistema argentino-venezolano-brasileño-miamense.

Tiempo de lectura: 3 minutos 

María Corina Machado, Nobel de la Paz 2025: cuando la resistencia se convierte en una acción global (toda anglolatina lo celebra)

(Redacción del equipo IN de Miami con Mary Molina y M. Maurizio) El Nobel de la Paz 2025 otorgado a María Corina Machado —líder opositora venezolana que lleva meses viviendo en la clandestinidad— es una de esas sentencias geopolíticas que redefinen equilibrios de poder, narrativas globales y, sobre todo, la legitimidad de quienes ostentan el monopolio de la violencia estatal.

Tiempo de lectura de alto valor estratégico: 3 minutos 

Miami se consagra como el nuevo templo del fútbol anglolatino: Argentina vs Venezuela, mucho más que un amistoso

(Por Equipo InfoNegocios Miami con Ortega) Copa América, Mundial de Clubes, Mundial 2026…hoy amistoso Argentina - Venezuela (dos mega colectividades en USA). Miami es también la capital del fútbol anglolatino. El Hard Rock Stadium de Miami Gardens no será simplemente el escenario de un partido de fútbol este viernes 10 de octubre. Será el epicentro de una convergencia cultural, deportiva y económica que redefine el concepto mismo de lo que significa ser global en el siglo XXI. 

Tiempo de lectura de alto valor: 3 minutos 

Miami reimagina la interconexión sustentable: el Metro Express y la revolución silenciosa tan demandada

(Por Taylor) Imaginen por un instante el Miami de 1984. La US-1 era ya una herida abierta de congestión, promesas políticas incumplidas y una expansión urbana que devoraba manglares y tiempo de vida. Cuatro décadas después, ese mismo corredor se convierte en el escenario de una revolución silenciosa pero profundamente disruptiva: el primer sistema de autobuses rápidos 100% eléctricos de Estados Unidos. 

Tiempo de lectura: 3 minutos 

Amancio Ortega conquista Brickell: la apuesta de US$ 274.4 millones que reescribe el poder inmobiliario y de retail en Miami

(Por Maurizio y Tylenol con Maximiliano Mauvecin) En una operación que sacude los cimientos del mercado inmobiliario corporativo del sur de Florida, Amancio Ortega —el arquitecto silencioso del imperio Inditex y uno de los cinco hombres más ricos del planeta— acaba de consumar la adquisición más significativa de oficinas premium en Miami durante 2025

(Tiempo de lectura de alto valor estratégico: 3 minutos)

2026: año de la potenciación de dos grandes formas de competir (en toda industria y servicios)

(Una cocreación Ristretter- Infonegocios Miami, por Marcelo Maurizio, junto a Maqueda-Otero) Existe una bifurcación estratégica fundamental en el capitalismo contemporáneo que determina el destino de cualquier organización comercial. Si tu modelo operativo se fundamenta en la manufactura masiva —típico de conglomerados asiáticos enfocados en eficiencia productiva extrema—, tu arquitectura empresarial gravitará inexorablemente hacia la optimización de costos marginales, velocidad de rotación de inventario y distribución de alto volumen. Pero… te contamos.

(Tiempo de lectura de alto valor estratégico: 3 minutos)

Messi brilla en Miami, en una goleada de Inter Miami 4-0 sobre Atlanta United (golazos y análisis aquí)

(Por InfoNegocios Miami Deportes -Sport In Miami -y Ortega) Lionel Messi demostró una vez más su clase mundial en la Major League Soccer al conducir al Inter Miami a una contundente victoria 4-0 sobre Atlanta United en el Chase Stadium. El capitán argentino anotó dos goles y proporcionó una asistencia magistral en un performance que reafirma su dominio estadístico en la liga norteamericana.

(Tiempo de lectura: 3 minutos)