Ford vs. Ferrari: a Master in Marketing, Ethics, Branding, and Management turned into a must-see movie

(By Juan Maqueda and Marcelo Maurizio from Miami) The Ford vs. Ferrari movie is a masterpiece that offers many lessons for business leaders and marketing experts, but also for anyone who works in a team. The story revolves around the rivalry between Ford Motor Company and Ferrari during the 1960s in the world of endurance car racing. There are several key characters in the movie that offer valuable lessons about leadership, management, and marketing. But it is also a tribute to ethics, teamwork, and values. We suggest you sit down to watch this management, branding, marketing, and friendship masterpiece alone, with your bosses, with your colleagues.

In the midst of this F1 boom in Miami, we watched and analyzed this genius work as a team, and it is very important that you see it over and over again, just like others such as The Founder (McDonald's History) and Duel of Brothers (Puma vs Adidas).

The big question is... you, your friends, your bosses, your partners, your executives, your enemies? Which characters are you from this movie?

We have advanced so much in AI, but so little in emotional intelligence and ethics. Today we are more aware that many who are not the best people prevail in history, and that is something we clearly need to revisit. A multitask shock of learning made into a film that you cannot miss.

Firstly, the movie highlights the importance of innovation and disruptive thinking. The character of Carroll Shelby, played by Matt Damon, is a perfect example of someone who thinks outside the box. Shelby realizes that to beat Ferrari, Ford needs a completely new car, not just an improved version of the previous model. Shelby partners with British driver Ken Miles, played by Christian Bale, to design and build the car that ultimately beats Ferrari at the 24 Hours of Le Mans.

The lesson here is that business leaders must be willing to think big and take risks to achieve success. Great advances cannot be achieved simply by improving what already exists. New ideas and approaches are needed to stand out in a saturated and competitive market.

Secondly, the movie highlights the importance of having a strong and collaborative team. Shelby and Miles work together to design and build the car that ultimately beats Ferrari. They both respect and trust each other, and work together to overcome the obstacles that arise along the way.

Another great lesson for business leaders is that they must value their team and foster a collaborative environment. By working together, team members can achieve more than they could individually. Leaders must motivate and empower their employees to work together towards a common goal.

The movie highlights the importance of listening to customers. In the movie, Ford realizes that its brand is perceived as outdated and boring by younger consumers. To change this perception, they decide to create a sports car that appeals to this market segment. But for this, a very strong role is needed, which is being lost in corporations, and that is the strong, broad, down-to-earth, challenging, and brand-loving Marketing Manager, embodied in the movie by the iconic Lee Iacocca, a marketing legend that is rarely taught today in app videos and universities.

The lesson here is that business leaders must be in tune with the needs and desires of their customers. They must be willing to listen and adapt as the market evolves. Companies that are not willing to evolve run the risk of falling behind.

Why watch it, only in a group, as a work dynamic?

Ford vs. Ferrari has scenes that are worth watching over and over again. It offers a wealth of valuable lessons for business leaders and marketing experts. The movie highlights the importance of innovation, collaboration, and customer focus. It also emphasizes the importance of thinking big and taking risks to achieve success. In an increasingly competitive business world, these lessons are more important than ever. Business leaders who are willing to apply these teachings in their strategy are more likely to succeed.

The film showcases some characters that represent common characteristics in companies and organizations. Firstly, we see selfishness in the figure of Henry Ford II, who is portrayed as a man obsessed with his company's image and willing to do anything to win. His interest in the company is evident, but so is his desire to maintain his status and power in the organization.

We also see this very clearly in the figure of Leo Beebe, the executive who tried to frustrate the efforts of Carroll Shelby and Ken Miles' team, with his selfish, territorial, fearful, bureaucratic, aggressive attitude. He does not see or accept anything that does not fit his own narrow worldview. Emotionally, he sees everything he cannot control and dominate as a threat that must be destroyed. The problem with this attitude is that it is often assumed by people with talent but with very little emotional flexibility. They usually feel that they are losing power and will do anything to intellectually and factually destroy anyone who proposes a different way of working or a disruptive idea.

Is the brave thing to see if one is like this? Or is it to see who is like this in your environment?

The biggest lesson in marketing, management, and life is about fear. It is an emotion that is shown in several characters in the film. The Ford executives who oppose the project of building a race car to compete in the 24 Hours of Le Mans do so because they fear that failure will damage the company's image and cause a loss of investor confidence. In addition, in the scene where Carroll Shelby introduces Ken Miles as the driver for Le Mans, you can see fear in the faces of some of the Ford executives, who fear that Miles is not attractive enough to the public and that the company will not make as much money as expected.

Finally, corporatism is another aspect that is highlighted in the film. The Ford executives are portrayed as men who are more concerned with maintaining hierarchy and the status quo in the company than with innovating and creating something new. The scene where Shelby and Miles meet with the Ford executives to discuss the design of the car is a good example of this. The executives are more interested in making superficial changes to the design to satisfy their own needs than in making significant changes that could improve the car's performance.

Ford v Ferrari is a movie that shows us some of the most common characteristics in companies and organizations. Selfishness, fear, and corporatism are aspects that often prevail in companies and can hinder innovation and progress. It is important that leaders of companies and organizations strive to overcome these tendencies and foster an environment of collaboration, creativity, and innovative thinking. Ultimately, this can help companies grow and succeed in the long term, and this lesson is applicable to sports, education, political teams, and more.

Café Tortoni en Buenos Aires (uno de los 10 más antiguos del mundo), ícono de la historia y la cultura de toda América

(Por Maurizio, Maqueda y Otero) ¿Ya lo has visitado?, ¡tienes que hacerlo! Según diversas listas y registros culturales, el Café Tortoni se ubica en el top 10 de los cafés más antiguos en funcionamiento en el mundo, junto a otros icónicos como el Café Florian en Venecia (1720), Café Procope en París (1686), o el Café Central en Viena (1876). 

Tiempo de lectura: 5 minutos 

Oportunidad inmobiliaria en evolución: cómo FCIC Management lidera el mercado con proyectos de flipping para inversores internacionales

(Por Maqueda y Taylor) El mercado inmobiliario del sur de Florida continúa posicionándose como uno de los destinos más codiciados por inversores de todo el mundo. A pesar de un entorno de mayor competencia y una oferta en expansión, firmas como FCIC Management han sabido interpretar el nuevo contexto para transformar desafíos en oportunidades concretas de inversión. ¿Sabes lo que es el flipping?

Manolo, un ícono argentino que dejó su huella en las playas y en la cultura de Miami Beach

(Por Marcelo Maurizio) Miami, la ciudad del sol, la diversidad y el deporte, ha sido testigo de historias que cruzan fronteras y culturas. Entre ellas, la de Manolo, un clásico argentino que se consolidó en Miami Beach como un símbolo de comunidad, tradición y pasión futbolera. ¿Cómo un pequeño restaurante con raíces en Burgos, España, y tradición en Uruguay y Argentina, logró convertirse en un referente de la cultura argentina en Miami?

Tiempo de lectura: 5 minutos 

Las 5 mejores playas nudistas de Florida: un tesoro cultural y económico que revoluciona el Estado del Sol

(Por Vera) ¿Por qué el nudismo en Florida es mucho más que una tendencia? ¿Cómo influye en el pensamiento estratégico, en la cultura empresarial y en la percepción social? Descubre en esta nota cómo estas playas representan un movimiento de libertad, inclusión y crecimiento económico que todos en LATAM, Miami, EE.UU. y España deben conocer y valorar.

Tiempo de lectura: 5 minutos 

Los secretos detrás del espectáculo musical en la final del Mundial de Clubes FIFA 2025™: (la fusión de fútbol, cultura y negocios globales)

(Una Cocreación MotorHome y la red de InfoNegocios) La revolución del entretenimiento en eventos deportivos internacionales. ¿Sabías que la final del Mundial de Clubes FIFA 2025™ no solo dejó una épica batalla deportiva entre Chelsea y PSG, sino que también marcó un hito en la historia del entretenimiento global? 

(Tiempo de lectura: 5 minutos)

Amazon Prime Day 2025 reporta su evento más grande de la historia, con ahorros récord y ventas mundiales sin precedentes en más de 35 categorías

(Informe especial desde Silicon Beach por Taylor, edición Maurizio) El secreto, mega rebajas reales desde más del 40%. Amazon ha marcado un récord histórico en 2025: su evento de Prime Day más grande y exitoso hasta la fecha. Durante cuatro días, millones de clientes en todo el mundo aprovecharon ofertas exclusivas para ahorrar miles de millones en productos de categorías tan diversas como tecnología, belleza, hogar y alimentación. 

(Tiempo de lectura: 5 minutos)

Café La Trova, el bar cubano de Miami que si o si tienes que visitar este verano 2025

(Por Vera y Maqueda) En medio de esta diversidad, Café La Trova se ha destacado como uno de los destinos más emblemáticos del panorama gastronómico y de coctelería internacional. Reconocido por su autenticidad, su ambiente vibrante y su innovación en la coctelería cubana, este bar ha logrado posicionarse entre los 50 mejores bares del mundo según la prestigiosa lista de The World’s 50 Greatest Bars. 

Tiempo de lectura: 5 minutos 

Donald Trump rompe el protocolo y festeja el título del Chelsea en el Mundial de Clubes 2025: (¿por qué lo hizo?)

(Una Cocreación MotorHome y la red de InfoNegocios) En un hecho que combina política, deporte y estrategia de liderazgo, Donald Trump sorprendió al mundo al romper el protocolo habitual y celebrar en persona el título del Chelsea en el Mundial de Clubes 2025 en Estados Unidos. Este gesto, que trasciende la esfera deportiva, refleja nuevas dinámicas en la interacción entre poder, liderazgo y sociedad global. 

(Duración de lectura: 5 minutos)

La impactante fortuna que ganó el Chelsea en el Mundial de Clubes FIFA 2025™: un récord de US$ 156 millones (Bolsa de US$ 1.000 millones en premios)

(Una Cocreación MotorHome y la red de InfoNegocios) ¿Sabías que el Mundial de Clubes FIFA 2025™ no solo fue un espectáculo deportivo sin precedentes, sino también una verdadera máquina de generar dinero para los clubes? La coronación del Chelsea con una victoria histórica y un premio en metálico de 156 millones de dólares, además de la distribución total de 1,000 millones de USD en premios para los 32 equipos participantes, marca un hito en la historia del fútbol mundial.

(Tiempo de lectura: 5 minutos)