How does AI affect the world of work and business in Miami and throughout Anglo-Latin America?

(By Dino Dal Molin, from Miami, and Marcelo Maurizio) The impact of artificial intelligence (AI) on the world of work is undeniable. While applications like ChatGPT, the Metaverse, and other technological developments are creating new opportunities, there are also challenges and fears among people. One of the biggest fears is the possibility of losing jobs, the need for new skills, or unexpected changes in job positions. How does this affect the Anglo-Latin economy and the world economy as a whole?

The different faces of the same reality

  • Artificial intelligence can improve people's quality of life if used responsibly. Governments and companies must establish ethical regulations to ensure that AI is used safely and fairly.

  • AI has the potential to improve efficiency and productivity in a wide variety of industries. However, companies must consider the possible impacts on employment and work in collaboration with workers to develop solutions that are beneficial for everyone.

  • AI can have unintentional biases that can perpetuate discrimination in society. It is important that AI developers consider diversity and inclusion when designing algorithms and machine learning models.

  • AI can have a significant impact on data privacy and security. Governments and companies must implement security measures to protect personal and confidential data.

  • AI can amplify economic inequality if not implemented properly. It is important for governments and companies to work together to ensure that AI is used fairly and benefits society as a whole.

  • AI can improve healthcare and medical research. Technology and healthcare experts must work together to develop solutions that are beneficial for patients and medical professionals.

  • AI can improve education and student training. Education professionals must work with AI developers to create solutions that are effective and equitable for all students.

  • AI can improve public safety and crime prevention. However, governments must ensure that technologies used for these purposes do not violate human rights or privacy.

  • AI can improve environmental sustainability if used properly. Governments and companies must work together to develop solutions that reduce environmental impact and promote sustainability.

  • AI can have a significant impact on politics and governance. Governments and citizens must work together to understand how AI is changing the world and to develop policies that protect society and promote general well-being.

AI has the potential to significantly improve people's lives and transform society as a whole. However, it is important for governments, companies, and citizens to work together to ensure that AI is used responsibly, fairly, and safely, and that it benefits society as a whole. What no one can deny is that it generates many changes and that there has been a low level of responsibility and projection of the impact it will produce. The impact is perhaps much more drastic than that of the industrial revolution.

So while we are fighting over right or left ideologies from over fifty years ago, a new great real threat TODAY is not being addressed globally. A supposed six-month brake is not enough, as AI advances much faster than people and systems can adapt. Denying this is serious. 

What should all society and all institutions do now?

  • It is important to recognize that these changes can generate minor psychophysical symptoms up to states of distress, stress spikes, and depressive states in people, especially if they are not prepared to adapt to them. Therefore, it is essential to start preparing now for the challenges that will come in the future.

  • People must recycle what they have learned, be more aware, discover who they are, enhance their abilities, and flexibilize their work profile. It is also necessary to consider whether reskilling is needed, that is, carrying out a deep professional recycling based on new requirements and skills.

  • Companies and organizations must work oriented towards collaborators. Reevaluating processes, developing well-being policies and strategies, conducting training, creating mixed teams combining with these new technologies are just some of the actions they can take to support the integration of these technologies into the workplace.

  • Furthermore, it is important for companies to acknowledge that technology is constantly evolving, and therefore, they need to be prepared to adapt and implement new solutions as they arise. This requires a culture of continuous learning and improvement, where employees are encouraged to acquire new skills and stay up-to-date with the latest technological advancements.

  • Another important aspect is to ensure that the use of technology does not negatively impact employee well-being. This can be achieved by promoting work-life balance, providing mental health support, and ensuring that employees have access to the resources and tools they need to perform their job efficiently and effectively.

In summary, the integration of technology in the workplace is inevitable, and companies must embrace this change by developing strategies and policies that support the well-being and development of their employees while maximizing the benefits of these new technologies.

El gran error estratégico que la mayoría de marcas comenten (y que otras como Ferrari, Adidas, Mercedes y LVMH, corrigieron)

(Por Maurizio y Maqueda) Entre 2015 y 2020, una generación de marketineros —sobreestimulados por la fiebre de las métricas digitales— cometió uno de los errores estratégicos más costosos de la historia del mundo de los negocios: declarar muerto el marketing experiencial y físico. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Rhode Snow Club en Big Sky y Ulta Mate Retreat en Upstate New York (ejemplos claros de la supremacía del ecosistema de experiencias de marca)

(Por Maqueda, Otero y Maurizio) Rhode, Rare Beauty y otras firmas de alto perfil están mostrando que el verdadero poder ya no reside en un único canal, sino en un “head of culture” que orquesta un cruce de acciones: activaciones, celebri­ties, retail, contenido nativo, y experiencias inmersivas que viven en redes, buscadores y tiendas.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Louis Vuitton en la Fórmula 1 2026: la solidez de un encuentro entre lujo, velocidad y expansión de experiencias (¿qué nos enseña?)

(Por Marcelo Maurizio y Juan Maqueda) La Fórmula 1 (F1) no es solo un deporte; es un fenómeno cultural que ha captado la atención de millones en todo el mundo. Con un número creciente de carreras y una narrativa cautivadora impulsada por la serie de Netflix "Fórmula 1: Drive to Survive", este deporte ha logrado trascender su naturaleza competitiva para convertirse en un espectáculo multidimensional. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Miami lo tiene todo, incluso una carrera internacional en chancleta: llega la primera Red Bull Chancleta Run (by 305 DAY® y Red Bull)

(Por Vera y Ortega, producción Maurizio) La ciudad de Miami acoge otra vez la innovación en entretenimiento deportivo. En el marco del 305 DAY® Community Festival 2026, se presenta la Red Bull Chancleta Run, una carrera de chancletas que combina cultura local, competencia directa y una experiencia de marca sumamente articulada para cautivar audiencias en múltiples plataformas. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Boca Grande: el destino exótico y glamuroso, imperdible del 2026

(Por Vera, edición Maurizio) Con su encanto histórico, playas de arena blanca y una vibrante cultura, Boca Grande no solo atrae a turistas de habla inglesa, sino también a la comunidad anglolatina, que buscan experiencias auténticas y memorables.

(Lectura de 4 minutos de lectura)

El Gran Engaño del Siglo XXI: por qué la humanidad sigue eligiendo sus propias cadenas (y qué nos enseñan Matrix, Equilibrium, Metrópolis y Fahrenheit 451 sobre el único antídoto)

(Por Rodriguez Otero- Mauvecin- Maurizio, un contenido exclusivo cocreado con Beyond) Existe una pregunta que atraviesa 2.500 años de filosofía, 130 años de cine y cada línea de código de inteligencia artificial escrita en 2026: ¿Por qué las sociedades, una y otra vez, entregan voluntariamente su libertad a cambio de la promesa de orden, igualdad, seguridad o eficiencia?

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

El "Billionaire Bunker" no es una moda, es una estrategia geopolítica de élite (el manual no escrito al que se suscribe Zuckerberg)

(Por Taylor desde Silicon Beach, edición Maurizio) Cuando Mark Zuckerberg compra una propiedad en Indian Creek Village —esa isla privada de 41 mansiones apodada "Billionaire Bunker"— no está comprando una casa. Está adquiriendo una opción estratégica en el tablero geopolítico del capital global. Y con él, se completa una trinidad sagrada: Bezos (Amazon), Page (Google), Zuckerberg (Meta). Los tres fundadores del ecosistema digital que define el siglo XXI ahora tienen su búnker en el mismo kilómetro cuadrado de Florida.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Kylie Jenner y SKIMS: por qué esta campaña no es solo moda (una muestra más de la compleja era de las colaboraciones, phigitalidad y ecosistemas de marca)

(Por Vera- Rotmistrovsky y Maurizio) Esta colaboración, aparentemente sencilla, es en realidad un caso de estudio en estrategia de expansión de categorías, uso inteligente de celebridades y –sobre todo– una lección magistral en cómo conectar lo físico y lo digital en la mente del consumidor.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)