Javier Milei (Argentine President) met with Elon Musk in Texas to forge an alliance on technology and economic growth in Argentina (By Maqueda and Taylor)

Javier Milei and Elon Musk met at the Tesla plant in Austin, Texas, solidifying their personal and ideological alignment, which they had demonstrated in their previous interactions on the X social network (formerly Twitter). The meeting showcased the shared beliefs of the president and the influential businessman regarding the importance of free markets, the progress of nations, the need to remove bureaucratic obstacles, technological development, and the preservation of fair play.

The meeting lasted eighty minutes and included Milei, Werthein, Karina Milei (Secretary General of the Presidency), Simon Wahnish (ambassador designated for Israel), and the businessman Pato Fucks, a close friend of the president. "It was like love at first sight," summarized Gerardo Werthein, ambassador designated for the United States, who participated in the meeting between Milei and Musk.

The meeting concluded with Musk expressing his desire to assist Argentina with his businesses related to social networks, satellite communications, and electric vehicle production. Milei promised his support to resolve the crisis Musk faces in Brazil with Lula da Silva. Both Milei and Musk emphasized the importance of market freedom and the avoidance of state regulations. They shared the idea of progress versus state bureaucracy and highlighted the need to support technological development for the advancement of global society.

"The idea is to hold an event in Argentina on demography, technology, and economic growth, with the participation of Milei and Musk," Werthein told Infobae. Although a precise date has not been set, it is expected that the event will take place during this year. During the meeting, Musk explained the political pressure exerted by Lula da Silva on the X social network. Milei, familiar with the situation, offered his help. In other words, if Musk wishes, he could relocate X facilities from Brazil to Argentina.

Musk, owner of Tesla, a company specializing in electric vehicles powered by lithium batteries, showed interest in Argentina's lithium reserves, one of the largest in the world. Milei's intention is to add value to this mining potential by manufacturing batteries in the country. This ambitious plan requires close proximity between the battery factory and the automotive plant, implying significant investment to design a supply chain that connects lithium extraction, transportation, battery production, and vehicle assembly.

 

Milei proposed this lithium and electric vehicle-related development strategy, which Musk received favorably. Now, it is up to Ambassador Werthein to move forward with the executives appointed by Musk to advance an investment plan that could transform Argentina's business landscape.

Milei's whirlwind trip to Austin capped off his tour of the United States. The president deepened his relationship with Musk, who expressed his willingness to assist Argentina with its ventures in social networks, satellite communications, and electric vehicle manufacturing.

"For an exciting and inspiring future," Elon Musk posted on X after his meeting with Milei.

Coca-Cola Argentina lanza “conferencia” (selección), un spot que recupera toda la magia e impacto de la publicidad

(Por Maurizio-Rodriguez Otero) ¿Por qué " Conferencia" no es solo un comercial?. Es una declaración de identidad nacional que reescribe las reglas de la publicidad moderna. La publicidad tradicional obviamente no murió ¿Pero estamos olvidando cómo hacerla? ¿Por qué la mayoría de las empresas se equivocaron en dejar de hacerla y tienen que volver a aprender?

(Lectura de alto valor estratégico, 4 minutos; ideal para compartir y guardar)

F1 2026: lo que te adelantamos, se confirmó (Bahréin y Arabia Saudita han sido cancelados)

(Por Maqueda-Maurizio) La bomba que sacudió al paddock global. El mundo de la Fórmula 1 amaneció este jueves con una noticia que nadie en el paddock quería escuchar, pero que todos, en el fondo, intuían: los Grandes Premios de Bahréin y Arabia Saudita han sido cancelados definitivamente de la temporada 2026. 

(Lectura de alto valor estratégico, 4 minutos; ideal para compartir y guardar)

El ritual como activo de marca: lo que Harvard no enseña en el MBA (y Corona sí)

(Por Maqueda-Maurizio) Aquí está el insight más profundo de esta campaña —y el que menos se está discutiendo en los análisis convencionales: El ritual de la lima no es un accidente de mercado. Es el activo competitivo más valioso que Corona posee. Y es el único que ningún competidor puede comprar, copiar ni patentar.

(Lectura de alto valor estratégico, 4 minutos; ideal para compartir y guardar)