Latinos in America celebrated their Labor Day: why are they so important to the economy of Florida and the United States?

The economic power of Latinos in the United States is nothing short of remarkable. According to a recent study by the Latino Donor Collaborative, a non-governmental organization, and Wells Fargo bank, Latinos in the United States would rank as the fifth-largest economy in the world if they were a separate country. This is a testament to the diversity of the workforce and the strength of the manufacturing industry in the United States, which has been the largest economy in the world since 1871. Furthermore, the U.S. dollar is the most widely used currency for global transactions.

Miami has the largest percentage of Hispanic population among U.S. cities, with 68.6% of its metropolitan area residents identifying as such. This growth has been particularly noticeable in 2021 and 2022. According to the U.S. Census Bureau, nearly 60 million people of Hispanic or Latino origin resided in the United States in 2020, and this number continues to rise post-pandemic.

The economic contribution of Latinos in the United States represents the world's fifth-largest gross domestic product (GDP) and the third-fastest-growing among major economies. This information is critical for Florida, which is emerging as a new global economic hub. The Latino community's GDP in the United States in 2020 was $2.8 trillion, which would be the fifth-largest in the world if it were an independent country, behind the United States, China, Japan, and Germany.

This means that the economic activity of Latinos, who represent nearly 19% of the U.S. population, was greater than that of the United Kingdom, India, or France, according to the report. What is even more impressive is the fast-paced growth of the GDP of Latinos in the United States. According to the study by Dan Hamilton and Matthew Fienup of the California Lutheran University, and David Hayes Bautista and Paul Hsu of the University of California, Los Angeles, "The Latino GDP is still more remarkable for its rapid growth. Latino Americans are the second-largest population group in our country. They are also growing in population number while the non-Latino white population is declining. Their most common age is eleven years old, compared to 58 for non-Latino whites, 27 for African Americans, and 29 for Asian Americans. The combination of population size and growth, youthful age, and dramatic growth in educational achievement has created an ideal formula for growth".

In Miami, the Latin workforce and its production contribute to the growth of the economy every day.

Happy Workers' Week!

Antonela Roccuzzo y Stanley 1913 (el guiño a adidas): cuando las alianzas no dichas generan más valor (parte II)

(Por Otero, Maurizio, con la colaboración de Maqueda) La conexión Messi-Adidas (contrato vitalicio reportado en USD $200 millones) crea halo effect implícito para Stanley. No requieren co-branding formal: la asociación mental automática genera borrowed equity. Es el fenómeno que Kevin Lane Keller describe en "Strategic Brand Management" como secondary brand associations.

(Tiempo de lectura de valor: 4 minutos)

Miami: la ciudad que lo cambió todo ¿por qué los Martín Fierro Latinos se hicieron en la magic city?

(Por Ortega y Maurizio) ¿Por qué Miami? La pregunta responde sola cuando uno camina por Brickell Avenue un martes cualquiera y escucha a ejecutivos colombianos cerrar deals con inversionistas mexicanos, mientras actores venezolanos ensayan en estudios propiedad de productores argentinos, y cantantes puertorriqueños graban colaboraciones con brasileños.

(Tiempo de lectura de valor: 4 minutos)

Fútbol en Miami: la final que la posiciona como ciudad futbolera 3.0 (15 tips imperdibles)

(Por Ortega con la colaboración de Maqueda-Maurizio) En un partido que parecía destinado a confirmar la consolidación de un proyecto, Inter Miami remontó su estatus y dejó claro que, en la MLS 2025, la escala de valor de una franquicia ya no depende únicamente del tamaño de su estadio o de su plantilla, sino de la capacidad de generar impacto económico y emocional a escala global. 

(Tiempo de lectura de valor: 4 minutos)

Franco Colapinto y el renacimiento del Celebrity-Driven Content: los Alfajores Havanna decodifican el futuro del marketing crossing global

(Por Maurizio, junto a Maqueda en la F1) Está en los medios… en las redes, en los programas de streaming y tv pero nosotros te lo explicamos como nadie: el piloto argentino ejecuta por tercera vez una masterclass de product placement orgánico con Havanna en la F1 que replantea las reglas del branded content en la era post-influencer, y alienta a todas las marcas a ingresar por la puerta grande al mundo del marketing crossing y la cultura del valor.

(Tiempo de lectura de valor: 4 minutos)

Campeonato de Asado Argentino en Miami: cuando se enciende un fogón en Doral, se activa la economía (7.000 personas, marcas, personalidades y una impacto millonario)

(Por Galindez-Maurizio) El Campeonato del Asado Argentino no es un festival: es un modelo de negocio replicable que combina identidad cultural, experiencia inmersiva y rentabilidad económica. Norberto Spangaro (MIArgentina) y Blueteam no organizaron un evento: crearon un activo cultural valorado en millones.

(Tiempo de lectura de valor: 4 minutos)