Many still wonder why they call Messi "goat" (G.O.A.T.)... Who are other famous GOATs in the USA?

(By Juan Maqueda and Marcelo Maurizio) In the United States, the term "GOAT" stands for "Greatest of All Time." It's commonly used to refer to individuals or athletes who are considered the absolute best in their fields throughout history.

For instance, in the context of Lay's advertising campaign featuring Lionel Messi, "GOAT" is used to highlight Messi's status as one of the greatest soccer players of all time.

Yes, "goat" in English means "cabra" in Spanish.

In the USA, this "GOAT" label is applied to various personalities and prominent figures across different domains, including sports, music, film, and other areas of pop culture. Here are some of the famous and acclaimed individuals who have earned the title of "GOAT" in the United States:

  • Michael Jordan: Regarded as one of the greatest basketball players of all time and an NBA legend.

  • Tom Brady: Recognized as one of the best quarterbacks in American football history with numerous NFL titles.

  • Serena Williams: One of the most successful and dominant tennis players in history, boasting numerous Grand Slam titles.

  • Muhammad Ali: An icon in the boxing world and one of the most charismatic and talented athletes of all time.

  • Beyoncé: A singer, songwriter, and actress celebrated as one of the most influential and talented artists of her generation.

  • Michael Jackson: Known as the "King of Pop," he is one of the most successful and popular musicians in music history.

  • Meryl Streep: A highly respected actress with an impressive career, considered one of the finest actresses in the history of cinema.

  • Bill Gates: Co-founder of Microsoft and one of the most influential leaders in the world of technology and business.

  • Oprah Winfrey: A television host, producer, and philanthropist, recognized as one of the most powerful and influential women in media.

  • LeBron James: Another standout basketball player, considered one of the best of his generation and a prominent figure in the NBA.

  • Bob Dylan: A singer-songwriter and poet, considered one of the most influential musicians in the history of rock and folk.

  • Elvis Presley: Known as the "King of Rock and Roll," he remains one of the most iconic figures in popular music.

  • Stevie Wonder: A talented singer, songwriter, and musician acclaimed for his vocal ability and contributions to soul and R&B music.

  • Aretha Franklin: Nicknamed the "Queen of Soul," she is one of the most prominent artists in music history.

  • Prince: An innovative and virtuoso musician, known for his talent on multiple instruments and eclectic style.

  • Michael Phelps: An Olympic swimmer with a record-breaking 23 gold medals, making him the most decorated Olympic athlete of all time.

  • Tiger Woods: A golfer considered one of the best in history, with numerous major championships and record achievements.

  • Usain Bolt: A Jamaican sprinter known as the "Fastest Man on Earth," holding multiple world records in athletics.

  • Simone Biles: An Olympic gymnast considered one of the best of all time, with numerous titles and achievements in her discipline.

Miami Open 2026: donde el tenis, la cultura y la gastronomía se encuentran

(Por Vera desde el Hard Rock Stadium) Este torneo no es solo uno de los más prestigiosos del circuito ATP y WTA; es una experiencia cultural y gastronómica que atrae a las mejores estrellas del deporte, marcas de renombre y un público entusiasta.

(Lectura de alto valor estratégico, 4 minutos; ideal para compartir y guardar)

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(Por Maurizio-Rodriguez Otero & Taylor) En 2026, las marcas más vibrantes del planeta están haciendo algo que tiene nombre técnico en la literatura de management actual: expansión de la categoría. No en una línea o en un avance “literal” hacia atrás, en una total redimensión de las formas de relación marca-consumidor. Te lo explicamos. (Y no, ni es imposible, ni es solo para algunas marcas, esto es para todos y hoy). 

(Lectura de alto valor estratégico, 4 minutos; ideal para compartir y guardar)

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(Por Maurizio-Rodriguez Otero y Maqueda) Hoy en día, el concepto de "ecosistema de marca" ha evolucionado significativamente. Ya no se trata simplemente de un conjunto de medios que apoyan a una marca, sino de un enfoque multidimensional que permite a las marcas crear y ofrecer experiencias inmersivas y significativas. 

(Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)

Edición especial Apple 50 años: el secreto que Steve Jobs nunca publicó y que el Post-COVID está obligando a reescribir a toda marca

(Por Maurizio-Rodriguez Otero & Taylor) Hoy, en un mundo donde la “expansión” de la experiencia es más importante que el producto o el servicio, donde la reinterpretación nos da esta brillante definición: "La innovación no es lo que dices que haces. Es lo que la gente siente cuando te usa." — Steve Jobs, 1997.

(Lectura de alto valor estratégico, 4 minutos; ideal para compartir y guardar)

El Escudo de las Américas: Miami se convierte en el epicentro de la acción de seguridad más noble y más importante del hemisferio

(Por Taylor-Vera, colaboración Maurizio) Doce presidentes latinoamericanos, el secretario de Estado Marco Rubio, el secretario de Defensa Pete Hegseth y Donald Trump, todos bajo el mismo techo en Doral, Miami. No en Washington. No en Ginebra. No en Bruselas. Todo está cambiando en Anglolatam y es desde Miami.

(Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)