Messi and Beckham Call Upon the Stars Like Never Before in the USA

(By Juan Maqueda and Marcelo Maurizio) A testament to how Inter Miami is changing the landscape of soccer in the United States is the strong presence of celebrities at their matches, symbolically surpassing any other event in the country. Behind it all is Beckham, and alongside him, the soccer superstar Lionel Messi, who summoned American personalities to LA for a memorable encounter.

The match took place at the Banc of America Stadium and saw the attendance of NBA stars, including the legendary figure of the Los Angeles Lakers and co-owner of LAFC, Magic Johnson, who was there with LeBron James, a current Lakers sensation. Also present was James Harden, the Philadelphia Sixers' point guard, and co-owner of the Houston Dynamo.

But the stars extended beyond the realm of sports. Actor Will Ferrell, another Lakers shareholder, was present, along with Hollywood celebrities such as Leonardo Di Caprio, Tom Holland, Toby McGuire, and the singer Selena Gomez.

Moreover, the spectacle transcended sports and cinema, with musicians in attendance, including British rock star Liam Gallagher, the former Oasis lead singer; Bobo, the leader of Cypress Hill, and the band Rage Against the Machine. All these artists shared the stage in front of 25,000 spectators at the BMO venue to enjoy Messi's performance.

In addition, notable figures like Prince Harry, Meghan Markle (star of the Cobra Kai series), Connie Britton, Tobey Maguire, Nas, Glen Powell, and Owen Wilson were among the prominent personalities who appeared in a press release that went viral on social media and delighted in the Argentine superstar's talent.

Messi achieved five assists, adding to the 11 goals he has scored since joining Inter Miami. This happened in a thrilling 3-1 victory over the reigning MLS champions, Los Angeles FC (LAFC), as the away team. In this exciting match, various celebrities from the sports and entertainment worlds were present.

Inter Miami: The List of Celebrities at Their MLS Match

With a multitude of Hollywood celebrities, NBA stars, and musicians, among others, the Messi effect took hold of the US West Coast in this exhilarating match.

Inter Miami's victory over LAFC places the team eight points behind the ninth-placed DC United in the MLS Zone A standings. The Florida-based team continues to climb the table, with seven wins, fourteen losses, and four draws, maintaining their second-to-last position.

 

"The video where Selena declares her love for Messi, like millions of Americans:"

 

​​https://twitter.com/PopBase/status/1698567804964970681?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1698567804964970681%7Ctwgr%5E64da8bb4722d31e3ad38fa18f481d372571b5a91%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.telediario.mx%2Fespectaculos%2Ffamosos-asisten-a-partido-en-los-angeles-para-ver-a-messi

It's worth noting that the top seven teams in each zone have qualified for the playoffs, while the eighth and ninth-placed teams will have the opportunity to compete in a playoff to advance to the final stages.

In summary, Lionel Messi's arrival in the MLS has sparked a true revolution, attracting the attention of celebrities from all walks of life, from athletes to movie and music stars. His presence on the field continues to captivate crowds and elevate the profile of soccer in the United States.



Desde Miami: la maestría estratégica de Messi, Stanley 1913 y el "Ecosistema de Experiencia" que redefinen el marketing en 2026 (con Adidas)

(Por Ortega-Maqueda y Maurizio) En un mundo saturado de publicidad, donde el consumidor siente una fatiga de marca sin precedentes, surge un fenómeno que trasciende la colaboración: el Ecosistema de Experiencia. No se trata de un simple endorsement; se trata de la construcción de un microcosmos narrativo donde la marca, el ícono y la audiencia co-crean valor.

(Tipo de nota, informe 4 minutos de lectura)

Hot Wheels y Mario Kart: el poder-up de las colaboraciones cruza pantallas y pistas (la era del ecosistema phydigital)

(Por Maurizio-Otero) La línea entre lo digital y lo físico se desdibuja en una emocionante intersección donde los videojuegos y los juguetes convergen en una pista de carreras. La reciente colaboración entre Hot Wheels y la icónica franquicia de Nintendo, "Mario Kart", marca un hito en la convergencia de mundos (crossing) que han definido generaciones.

(Tipo de nota, informe 4 minutos de lectura)

Super Bowl 2026: el gran espectáculo publicitario donde USD $8M son solo la entrada (y lo super valen)

(Por Maqueda con Maurizio) El Super Bowl LX no solo definirá al campeón de la NFL, sino que marcará la batalla publicitaria más cara y vista del planeta. Con 28 marcas invirtiendo hasta USD $8 millones por 30 segundos, analizamos la estrategia, las tendencias y lo que define a una campaña ganadora en el evento publicitario más exclusivo del mundo.

(Tipo de nota, informe 4 minutos de lectura)

Una prueba del esperado resurgir: cómo Ferrari y Hamilton intensifican el impacto de la F1

(Por Maqueda-Taylor, colaboración de Maurizio) Mientras el mundo del automovilismo asimila el cromado brillante de la nueva era 2026, un mensaje ha sido clavado en la pista del Circuit de Barcelona-Cataluña: Ferrari y Lewis Hamilton, juntos, han firmado la carta de presentación más contundente de la pretemporada. El cronómetro no miente: 1:16.348. La F1 en un año que superará todo lo conocido a nivel experiencias y marketing.

(Tipo de nota, informe 4 minutos de lectura)