Miami-Dade makes the bold decision to invest $49 million in the FIFA World Cup 2026 (The Crossing, Fisigital, and Thematic Era)

(By Maqueda, Ortega, and Maurizio) In a strategic decision aimed at positioning the region as a world-renowned sports epicenter, the commissioners of Miami-Dade have agreed to a significant investment of $49 million for hosting matches of the FIFA World Cup 2026. This funding, which includes both cash and in-kind services, reflects the locality's commitment and ambition to become a prominent host of this prestigious football event.

The return to expanding the experience, the details, the signage, the theme, the conceptualization, the crossing, and the fisigitality.

The capital of capital invests:

It is no longer sufficient to settle for less. Today, it is not possible to not give our best. This is why Miami-Dade wisely opts for a comprehensive investment for the FIFA World Cup 2026.

The significant difference lies in creating an overdimension of state, false job positions, bureaucratic structures, versus Miami-Dade's commitment to investing in creating more attractions to drive further development.

The allocation of this considerable sum far surpasses the funds previously allocated for sports events in the region, marking a milestone in the financial support provided by the county. With a detailed distribution of resources, including specific allocations for international football matches and a fund for a World Cup legacy project, Miami-Dade demonstrates its determination to ensure success and excellence in organizing this globally-reaching event.

  • While there were expressions of concern and questions during the deliberations regarding transparency in the spending plan and the justification of funds, the defense of the investment by local leaders highlights the potential economic benefits and international projection that the World Cup will bring to the region.

  • It is expected that this investment will not only boost tourism and stimulate the local economy but also enhance the reputation and appeal of Miami-Dade as a top-tier sports destination.

  • The preparation and anticipation of additional expenses related to organizing the World Cup 2026 matches demonstrate the commitment and seriousness with which the county is approaching this challenge.

  • With a clear focus on maximizing long-term benefits and ensuring an exceptional experience for participants and spectators, Miami-Dade sets a high standard in planning and executing large-scale international sports events.

How is the investment distributed?

The $49 million investment committed by Miami-Dade County for the FIFA World Cup 2026 is distributed as follows:

1. **Funding for international football matches ($21 million):** This amount will be allocated to the seven international football matches taking place in the region. Approximately $3 million per match is estimated to ensure the proper organization and logistics of these highly relevant sporting events.

2. **Legacy project fund for the World Cup ($3 million):** A $3 million fund has been established for a legacy project of the World Cup. While the specific details of this project have not yet been announced, it is expected to contribute to the long-term legacy and positive impact that the event will have on the region.

3. **Budget allocation for security services valued at $25 million:** This portion of the investment mainly covers expenses related to public security and other governmental services necessary for the efficient organization and management of the World Cup. These services include security, medical services, and other key aspects to ensure the success and safety of participants and spectators.

It is important to note that this investment will be carried out in two budgetary cycles, reflecting careful long-term planning by Miami-Dade County. The detailed distribution of resources ensures that all necessary aspects for organizing an event of this magnitude are covered, from match logistics to security and essential services for the successful development of the World Cup.

Miami-Dade's investment in the FIFA World Cup 2026 represents a bold and visionary step towards strengthening the region's position as a world-class sports destination. With a focus on excellence, innovation, and positive economic impact, Miami-Dade is poised to write an exciting chapter in the history of international sports.

Desde Miami: la maestría estratégica de Messi, Stanley 1913 y el "Ecosistema de Experiencia" que redefinen el marketing en 2026 (con Adidas)

(Por Ortega-Maqueda y Maurizio) En un mundo saturado de publicidad, donde el consumidor siente una fatiga de marca sin precedentes, surge un fenómeno que trasciende la colaboración: el Ecosistema de Experiencia. No se trata de un simple endorsement; se trata de la construcción de un microcosmos narrativo donde la marca, el ícono y la audiencia co-crean valor.

(Tipo de nota, informe 4 minutos de lectura)

Super Bowl 2026: el gran espectáculo publicitario donde USD $8M son solo la entrada (y lo super valen)

(Por Maqueda con Maurizio) El Super Bowl LX no solo definirá al campeón de la NFL, sino que marcará la batalla publicitaria más cara y vista del planeta. Con 28 marcas invirtiendo hasta USD $8 millones por 30 segundos, analizamos la estrategia, las tendencias y lo que define a una campaña ganadora en el evento publicitario más exclusivo del mundo.

(Tipo de nota, informe 4 minutos de lectura)

Hot Wheels y Mario Kart: el poder-up de las colaboraciones cruza pantallas y pistas (la era del ecosistema phydigital)

(Por Maurizio-Otero) La línea entre lo digital y lo físico se desdibuja en una emocionante intersección donde los videojuegos y los juguetes convergen en una pista de carreras. La reciente colaboración entre Hot Wheels y la icónica franquicia de Nintendo, "Mario Kart", marca un hito en la convergencia de mundos (crossing) que han definido generaciones.

(Tipo de nota, informe 4 minutos de lectura)

Selección del talento 2026: más allá del currículum, la búsqueda del carácter se enfoca en personas excelentes (con valores y armonía)

(Equipo: Rotmistrovsky, Maurizio, Llenes,Rodriguez Otero) ¿Seguimos contratando a personas tóxicas, manipuladoras, mediocres, miedosas, envidiosas, a veces incluso premiándolas, mal evaluando su valor, sólo por su conocimiento técnico, sus contactos, si es familiar, amigo o por su edad?

(Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)

Josh D'Amaro y el nuevo paradigma de liderazgo corporativo en Disney (y en el mundo)

(Por Maurizio y Maqueda) D'Amaro es la reinvención de 100 años de narrativa corporativa (Casi un Head of culture - Ceo), donde el nuevo "Rey León" debe revivir la magia sin magia: con datos, diversidad, disrupción digital, un sistema de experiencias, cultura y creación de mundos que incluso es un desafío para Disney.

 (Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)

Super Bowl 2026: la apuesta de US$ 1.760 M que redefinió el juego legal en EE.UU (y la economía del deporte)

(Por Taylor, colaboración Maurizio) La American Gaming Association (AGA) acaba de revelar una cifra que suena casi irreal: $1.760 millones en apuestas legales para el Super Bowl LX. No es solo un número; es el reflejo de una transformación radical en cómo América consume deporte, entretenimiento y riesgo calculado.

(Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)