Despite the strong rumors circulating on social media that Kun Agüero might step away from the helm of his team, the news caught everyone off guard. "Now we're a duo," Kun stated after announcing that Lionel Messi, the number 10 of the Argentine national team, was joining as his new partner.
Watch the video where Kun and Leo announce, "Now we're a duo":
https://www.youtube.com/shorts/__lG-fmrFnE
Messi, the Fresh Face in the Esports Realm
Sergio Agüero took his followers by surprise when he announced that he would no longer be the owner of KRÜ Esports. But what no one expected was Lionel Messi joining the team as a co-owner. In a video posted on his social media, Kun Agüero bid farewell to his ownership of KRÜ Esports, and Messi unexpectedly appeared behind a computer, saying, "Alright, let's play." KRÜ's official social media accounts were promptly updated to reflect Messi as a co-owner of the team alongside Kun. An exciting new chapter begins in the world of esports with these two sports stars joining forces.
Kun revealed to a tech outlet that convincing Lionel wasn't too challenging: "It was something that matured over time due to his interest and curiosity about the esports world. Conversations unfolded naturally, and one thing led to another. It wasn't about convincing him; it just happened naturally."
More Than Just an Esports Team
KRÜ Esports, launched just a year ago, has already solidified its presence in various video game disciplines, including male and female Valorant teams, as well as Rocket League. Furthermore, there is great anticipation for the organization's venture into Counter Strike 2. KRÜ has also seen successful forays into FIFA and League of Legends.
The world of esports is rapidly expanding in Miami, Argentina, and globally. Each video game discipline has its own rules and tournaments. In 2022, the global valuation of this industry was estimated at over $229 billion, with projections to reach $401 billion by 2027, according to Statista's data.
The Anglo-Latin Market: In the region, Argentina ranks as the third largest market in terms of audience, surpassed only by Mexico and Brazil. However, it ranks fifth in economic terms.
The Promising Future of Esports
A study conducted by Newzoo suggests that esports could surpass both the Super Bowl in terms of viewership and income within a decade. This positive outlook has drawn figures like Kun Agüero into the world of live streaming through platforms like Twitch. Following his retirement from football, Agüero dedicated more time to this endeavor, achieving consistent growth in his audience.