Prompt Engineers: the new job role driving artificial intelligence, and what jobs does it discourage?

(By Juan Maqueda and Marcelo Maurizio in co-creation with Bizit Global) In the first semester of 2023, the development of Artificial Intelligence (AI) has led to the emergence of new profiles in the areas of natural language and pre-trained generative processing (GPT). One of the emerging jobs is that of a Prompt Engineer, a role that has become increasingly in demand in the job market in recent months.

A Prompt Engineer specializes in developing, refining, and optimizing prompts to generate texts or images using AI, ensuring that they are accurate, engaging, and relevant for various applications. This professional collaborates with different teams to improve the prompt generation process and the overall performance of the AI system.

Prompt engineering is important because it enhances the accuracy and performance of AI models. It allows for a better understanding of model failures and addresses any issues that may arise during training. Additionally, it transforms simple inputs into unique outputs and ensures that software applications meet user expectations by providing a positive experience.

Acquiring skills in Prompt Engineering offers stimulating opportunities for those interested in understanding natural language processing. As AI and Natural Language Processing (NLP) become more ubiquitous in various industries, the demand for skilled engineers in prompt design and refinement increases.

Prompt Engineers must understand the task or application they are working on, have a deep knowledge of the language model used, and be able to create prompts that provide the necessary context to generate accurate and diverse results. As companies utilize more linguistic models, transparency and accountability in this area become even more important, making experienced profiles highly valued.

The role of a Prompt Engineer involves designing, developing, and refining text prompts for AI language models, collaborating with content, product, and data teams. They must have analytical and problem-solving skills, as well as a deep knowledge of AI, NLP, machine learning, and AI-generated content development. They work with content creators, product teams, analysts, and data scientists.

Prompt Engineering is already a transformative factor as it contributes to the development of AI by ensuring accuracy, effectiveness, and user satisfaction. With the growing demand for AI and NLP technologies, the professional development prospects for prompt engineers are promising, with the potential for lucrative salaries.

As AI technologies and Natural Language Processing become more ubiquitous in various industries, an increase in the demand for highly skilled prompt engineers is expected. These specialized profiles will need to have a thorough understanding of the tasks and applications they work on, as well as solid knowledge of the language models used. They will also need to be able to create prompts that provide the necessary context to generate accurate and diverse results.

As companies increasingly adopt linguistic models to find user-friendly solutions, transparency and responsibility in AI usage become crucial. This makes experienced prompt engineers even more valuable in the job market.

However, the misuse or indiscriminate use of AI also presents risks to the job market. As AI advances, ethical and legal concerns arise in artistic creation. The ability of AI to generate creative content raises questions about copyright and originality. For example, popular songs have been replicated using AI, posing legal and ethical challenges regarding intellectual property and creativity.

Excessive automation of routine and repetitive tasks can lead to job loss in certain sectors. It is essential to address these challenges in an ethical and responsible manner, seeking a balance between automation and maintaining meaningful employment.

To counter the potential negative impacts of AI on employment, it is important to promote continuous education and training of workers so they can adapt to the new demands of the job market. This includes developing skills that complement the capabilities of AI, such as creativity, critical thinking, problem-solving, and social skills.

In this regard, creativity becomes even more valuable. Although AI algorithms can generate content and perform specific tasks, human creativity remains essential for

the generation of new ideas, innovation, and solving complex problems. The ability to think abstractly, connect ideas from different fields, and find unique solutions remains a distinctly human trait.

Moreover, creativity plays an essential role in prompt engineering. These professionals must find innovative ways to guide AI models and achieve desired outcomes. Creativity is employed in crafting clear and concise instructions, choosing specific words and phrases that stimulate the model's creative thinking, and interpreting the generated results for further refinement.

The combination of artificial intelligence and human creativity can lead to astonishing results. Prompt engineers can utilize AI as a tool to enhance their own creativity and achieve more effective and novel solutions.

In conclusion, while AI and automation are transforming the labor landscape, they also offer opportunities for creativity and the development of new roles, such as prompt engineering. Professionals who can combine their technical knowledge with creative skills will be well-positioned in this new digital era. Human creativity remains an invaluable resource that complements artificial intelligence and is fundamental to innovation and progress in various industries.

However, beyond everything, a very profound global review is vital for all companies and scientists developing these technologies because, like never before, humanity and its creations need to be aware of the impacts. Those who make decisions must be cautious, patient, humane, and responsible for their implementations, regardless of any economic or competitive leadership struggles. It is a time that deserves large-scale altruism since there is much at stake socially, economically, and also biologically.

El mundo del comercio y de las marcas ha sufrido un enorme cambio ¿Qué estás haciendo muy mal y no querés darte cuenta? (11 tips para tener éxito hoy)

(Nota cocreada con la prestigiosa comunidad Beyond Latam, junto con Maurizio y Otero) El futuro de la experiencia del cliente, es hoy ¿Por qué las marcas como Louis Vuitton ponen heladerías, cafeterías, restaurantes? ¿por qué cada vez más marcas tech activan en la F1 o en otros eventos deportivos?. Las empresas que se enfocan en la creación de experiencias de este tipo serán las que tengan éxito en el futuro o mejor dicho las que están creciendo drásticamente hoy.

(Lectura ágil, contenidos de valor, 3 minutos de lectura) 

McLaren-Norris-Piastri en Barcelona: La Estrategia del Éxito. ¿Cómo aprender de los grandes líderes en F1 para triunfar en los equipos y negocios"

(Nota cocreada con la prestigiosa comunidad de Ceos e Investigadores de Beyond en Latam y el programa especialista en deportes XDXT) En un mundo cada vez más competitivo, es fundamental tener una estrategia clara para triunfar en la vida y en los negocios. ¿Por qué insistimos en no invertir en estrategas, planificadores, head of culture y si gastamos enormes cantidades de tiempo y recursos en “acciones de corto plazo”?

(Lectura ágil, contenidos de valor, 1 minuto de lectura nota resumen, nota expandida: 3 minutos) 

Mujeres emprendedoras en Miami-Dade: La segunda edición de “Líderes en Acción”

(Por Vera junto a Maurizio) Miami-Dade se posiciona como uno de los territorios más vibrantes y dinámicos en materia de emprendimiento y liderazgo femenino en toda la región. La segunda edición del programa “Líderes en Acción”, organizado por Manah Foundation, reafirma el compromiso de potenciar a las mujeres hispanas que, desde el sur de Florida, están transformando sus comunidades a través de negocios con propósito, innovación y visión social.

Tiempo de lectura: 6 minutos

El nuevo McDonald 's temático de Minecraft en CDMX: la revolución en retail y experiencias lúdicas (¿por qué esta estrategia es tan exitosa?)

(Por Maurizio y Maqueda) En un entorno donde la competencia en el sector de comida rápida se vuelve cada vez más feroz, y donde el concepto de “no-lugar” —espacios impersonales y anónimos— comienza a perder relevancia, las marcas líderes están apostando por una estrategia disruptiva: transformar sus locales en experiencias inmersivas y temáticas que conecten emocionalmente con sus públicos. 

(Nota de alto valor estratégico: 5 minutos)

Sabrina Carpenter estrena esta semana: ¡Oh, boy! (¡Oh Video!)

(Por Vera junto con Maurizio) ¿Puede un par de shorts vaqueros, un pulgar levantado, un avance en X y en IG,  un par de vallas publicitarias mover millones de dólares? La respuesta, ¡oh boy!, es un rotundo sí. El enigmático teaser de Sabrina Carpenter —grabado en una carretera polvorienta y amplificado en redes sociales, medios de prensa digital y por supuesto muchos fans… nota de color, el video que difundío no es formato vertical. 

Otro buque con vehículos eléctricos en llamas en el Pacífico: ¿Qué revela esta serie de incidentes sobre la seguridad en el transporte marítimo del futuro?

(Informe especial junto a Maximiliano Mauvecín especialista en comercio internacional) ¿Por qué el aumento de incendios en barcos de vehículos eléctricos preocupa a todos los actores del mercado global? En los últimos años, el transporte marítimo de automóviles, especialmente de vehículos eléctricos (VE), ha experimentado un crecimiento exponencial. 

Tiempo de lectura: 5 minutos

Expectativa Mundial: McDonald's lança Monopostos em escala da película F1: The Movie? Uma promoção que pode revolucionar o marketing global?

(Por Maurizio e Taylor) Por que não seria totalmente plausível essa colaboração inovadora? Pode marcar um antes e um depois no universo do marketing de franquias? As alianças estratégicas e as experiências de marca — o Crossing Marketing — estão se consolidando como a nova moeda do sucesso. A parceria entre McDonald’s e o aguardado filme F1: The Movie, protagonizado por Brad Pitt, promete transformar esse cenário em um fenômeno global.

Tempo de leitura: 5 minutos

 

Expectativa mundial: ¿McDonald's lanza monoplazas a escala de la película F1:The Movie? ¿Una promoción que revolucionará el marketing?

(Por Maurizio y Taylor) ¿Por qué no sería descabellado esta genial colaboración? ¿Marcará un antes y un después en el marketing de franquicias? Las alianzas estratégicas y las experiencias de marca (Crossing Marketing) son la nueva moneda del éxito, la colaboración entre McDonald’s y la próxima película F1: The Movie, protagonizada por Brad Pitt, promete convertirse en un fenómeno global.

Tiempo de lectura: 5 minutos