Prompt Engineers: the new job role driving artificial intelligence, and what jobs does it discourage?

(By Juan Maqueda and Marcelo Maurizio in co-creation with Bizit Global) In the first semester of 2023, the development of Artificial Intelligence (AI) has led to the emergence of new profiles in the areas of natural language and pre-trained generative processing (GPT). One of the emerging jobs is that of a Prompt Engineer, a role that has become increasingly in demand in the job market in recent months.

A Prompt Engineer specializes in developing, refining, and optimizing prompts to generate texts or images using AI, ensuring that they are accurate, engaging, and relevant for various applications. This professional collaborates with different teams to improve the prompt generation process and the overall performance of the AI system.

Prompt engineering is important because it enhances the accuracy and performance of AI models. It allows for a better understanding of model failures and addresses any issues that may arise during training. Additionally, it transforms simple inputs into unique outputs and ensures that software applications meet user expectations by providing a positive experience.

Acquiring skills in Prompt Engineering offers stimulating opportunities for those interested in understanding natural language processing. As AI and Natural Language Processing (NLP) become more ubiquitous in various industries, the demand for skilled engineers in prompt design and refinement increases.

Prompt Engineers must understand the task or application they are working on, have a deep knowledge of the language model used, and be able to create prompts that provide the necessary context to generate accurate and diverse results. As companies utilize more linguistic models, transparency and accountability in this area become even more important, making experienced profiles highly valued.

The role of a Prompt Engineer involves designing, developing, and refining text prompts for AI language models, collaborating with content, product, and data teams. They must have analytical and problem-solving skills, as well as a deep knowledge of AI, NLP, machine learning, and AI-generated content development. They work with content creators, product teams, analysts, and data scientists.

Prompt Engineering is already a transformative factor as it contributes to the development of AI by ensuring accuracy, effectiveness, and user satisfaction. With the growing demand for AI and NLP technologies, the professional development prospects for prompt engineers are promising, with the potential for lucrative salaries.

As AI technologies and Natural Language Processing become more ubiquitous in various industries, an increase in the demand for highly skilled prompt engineers is expected. These specialized profiles will need to have a thorough understanding of the tasks and applications they work on, as well as solid knowledge of the language models used. They will also need to be able to create prompts that provide the necessary context to generate accurate and diverse results.

As companies increasingly adopt linguistic models to find user-friendly solutions, transparency and responsibility in AI usage become crucial. This makes experienced prompt engineers even more valuable in the job market.

However, the misuse or indiscriminate use of AI also presents risks to the job market. As AI advances, ethical and legal concerns arise in artistic creation. The ability of AI to generate creative content raises questions about copyright and originality. For example, popular songs have been replicated using AI, posing legal and ethical challenges regarding intellectual property and creativity.

Excessive automation of routine and repetitive tasks can lead to job loss in certain sectors. It is essential to address these challenges in an ethical and responsible manner, seeking a balance between automation and maintaining meaningful employment.

To counter the potential negative impacts of AI on employment, it is important to promote continuous education and training of workers so they can adapt to the new demands of the job market. This includes developing skills that complement the capabilities of AI, such as creativity, critical thinking, problem-solving, and social skills.

In this regard, creativity becomes even more valuable. Although AI algorithms can generate content and perform specific tasks, human creativity remains essential for

the generation of new ideas, innovation, and solving complex problems. The ability to think abstractly, connect ideas from different fields, and find unique solutions remains a distinctly human trait.

Moreover, creativity plays an essential role in prompt engineering. These professionals must find innovative ways to guide AI models and achieve desired outcomes. Creativity is employed in crafting clear and concise instructions, choosing specific words and phrases that stimulate the model's creative thinking, and interpreting the generated results for further refinement.

The combination of artificial intelligence and human creativity can lead to astonishing results. Prompt engineers can utilize AI as a tool to enhance their own creativity and achieve more effective and novel solutions.

In conclusion, while AI and automation are transforming the labor landscape, they also offer opportunities for creativity and the development of new roles, such as prompt engineering. Professionals who can combine their technical knowledge with creative skills will be well-positioned in this new digital era. Human creativity remains an invaluable resource that complements artificial intelligence and is fundamental to innovation and progress in various industries.

However, beyond everything, a very profound global review is vital for all companies and scientists developing these technologies because, like never before, humanity and its creations need to be aware of the impacts. Those who make decisions must be cautious, patient, humane, and responsible for their implementations, regardless of any economic or competitive leadership struggles. It is a time that deserves large-scale altruism since there is much at stake socially, economically, and also biologically.

Argentina se convierte en el hub global de la economía de la felicidad: el World Happiness Fest aterriza en Buenos Aires con impacto hemisférico (y mucha movida de Miami)

(Por Otero-Maurizio) No es un festival. Es un movimiento geoeconómico con epicentro en Buenos Aires. El World Happiness Fest —presente en 80+ países— elige Argentina para su edición 2025, confirmando un giro histórico: la felicidad dejó de ser un tema blando para convertirse en el núcleo de la competitividad nacional y corporativa.
Y Miami —ciudad donde el bienestar es moneda de cambio— debe observar con atención estratégica.

Desde China te contamos las dos grandes estrategias de todo negocio 2025-2030 en la era de la hiperproducción y saturación de mercado

Desde la Feria de Canton, un equipo de empresarios y analistas proponen esa clara visión. ¿Qué más necesitas para cambiar drásticamente el racional de tu directorio, de tus objetivos, de tu equipo de planificación, de tu disminuido, totalmente, área integral de marca, marketing, branding y comunicación?. ¿Tu foco ha sido vender? ¿Creas y expandes valor o eres un canal de venta de productos producidos en China?

(Tiempo de lectura alto valor estratégico: 4 minutos)

La Feria de Cantón 2025 y la hiper producción China, cómo competir en Miami y Anglolatina (parte IV)

(Una serie de notas exclusivas desde China, cocreadas con Maximiliano Mauvecin, experto en comercio exterior, Esteban Bovo y Claudio Sanchez empresarios comerciales y productores latinos, desde China, junto con Maqueda y Maurizio) Es un campo de entrenamiento estratégico donde los emprendedores latinos pueden aprender a navegar la complejidad del comercio global, identificar tendencias antes que se masifiquen, y construir las alianzas que determinarán quiénes prosperan y quiénes desaparecen en la próxima década.

(Tiempo de lectura alto valor estratégico: 4 minutos)

Milei en Miami: el discurso de la "Revolución Capitalista" y su impacto real en inversores internacionales (análisis para inversores y empresarios)

(Por Taylor y Maqueda desde Brickell, colaboración especial de Marcelo Maurizio) Frente a 10.000 personas en el American Business Forum de Miami,  ovacionado en reiteradas oportunidades, Javier Milei ejecutó perfectamente el guión que inversores conservadores esperaban oír: "Dos de cada tres argentinos apoyan este camino" y "no existe crecimiento económico sin defensa de la propiedad privada".  

La comunidad argentina y latinoamericana que ha huido del estatismo socialista, la audiencia perfecta para Javier Milei en Miami

(Por Marcelo Maurizio, con la colaboración de Rovmistrosky y Maqueda) Para entender por qué Milei eligió Miami para este discurso, hay que comprender la composición única de la diáspora argentina aquí. Javier fue recibido con aplausos, gritos, aplausos, “te amo” y por supuesto “viva la libertad …” por venezolanos, colombianos, brasileños, españoles y miles de argentinos que huyeron del estatismo socialista de los gobiernos de sus países.