Roger Federer, the legendary Swiss tennis player, made an appearance at Wimbledon this past Tuesday, but this time not as a player. It has been a year since Federer officially retired from the tennis courts, leaving behind a historic legacy that secured his name in the Hall of Fame for eternity. As the king of grass courts and arguably the greatest tennis player in the world, he was honored with a warm ovation from the crowd.
Federer was seated in the Royal Box alongside Kate Middleton and his wife Mirka Federer, taking in the action from the audience. While closely observing the first-round match between Kazakhstan's Elena Rybakina, the current champion, and American Shelby Rogers, he took the opportunity to share some insights with the Duchess of Cambridge. And amidst their conversation, the keen-eyed spectators caught a glimpse of the incredible watch adorning Federer's wrist.
It's no secret that Roger Federer has an extensive collection of Rolex timepieces. His relationship with the crown brand is as close as his connection with his tennis racquets and continues to thrive even after his retirement. For over a decade, these two Swiss legends have been inseparable. Each time Federer lifted a trophy, an exquisite Swiss chronograph accompanied him. The Rolex Daytona, Datejust, GMT-Master, and Day-Date are among the elegant references that have graced his wrist. However, for this particular day in the Wimbledon stands, he chose a very special model.
The watch in question is the Rolex Oyster Perpetual Sky-Dweller, a model he has previously worn on significant occasions such as Wimbledon 2017 and the Australian Open 2018. Although it may not be one of the most recognized Rolex watches, it is no less spectacular. In fact, it is one of the brand's most complex timepieces. Its bezel houses the Saros annual calendar, indicating the current month with a red rectangle, and it features a dual time zone display within an off-centered dial. The Sky-Dweller operates on the highly intricate caliber 9001, making it one of Rolex's most remarkable creations.
Once again, Roger Federer demonstrates his impeccable taste in luxury chronographs, both on and off the tennis court. This timepiece is the perfect fusion of elegance and extraordinary craftsmanship. On a day like Tuesday, when Wimbledon seized the opportunity to pay tribute to his career, the choice of this watch seems to encapsulate the ideal description of the tennis legend's legacy.
The Rolex Sky-Dweller that adorned Roger Federer's wrist at Wimbledon was a stunning combination of Oystersteel and white gold, with a blue 42mm dial and Oyster bracelet, priced at €15,550. This accessory stood out as the undeniable protagonist, perfectly complementing his skillfully coordinated outfit, consisting of an ochre-colored suit, a striped blue shirt matching the exclusive chronograph, and a polka dot tie.
Federer's sense of style, both on and off the court, reflects his exceptional taste, and it's no wonder he is considered the best in the world. As he continues to make his mark beyond the tennis courts, his choice of the Rolex Sky-Dweller serves as a testament to his enduring elegance and unparalleled legacy.
Being a global celebrity holds significant value, but being a valuable brand entails much more than using a digital media system and massiveness.
The big question is, even if your brand and product do not focus on the luxury jewelry market, isn't it time to use fewer apps to communicate, reduce the mass production of undifferentiated content, and start implementing more actions of real value?