The spectacular Crossing Marketing & Branding between DC and Pininfarina, which gave rise to Batman's ultra-luxury hypercars (They are now available for sale!)

If you ever imagined being like Bruce Wayne, now you can get a little closer to his world with these stunning vehicles that combine cutting-edge technology, exceptional design, and a touch of fantasy inspired by the Batman universe.

Get ready to experience driving a true symbol of power and elegance on wheels, all the details here!

• To understand, enjoy, and implement the new possibilities of crossing, in this case, of Pininfarina and Wayne Enterprise:

1. "The business, behind the business, is the most profitable business."

2. It is no longer sufficient to differentiate oneself; now disruption and expansion of phygital experience are vital.

3. A brand no longer sells products or services, it sells emotional worlds, where crossing, culture, and amplified coherence are a multi-experiential reality.

Discovery Global Consumer Products seeks to bring the essence of Bruce Wayne to a wide range of exclusive products, including the impressive hypercars that are now part of the collection.

Behind this project is Wayne Enterprises, a new company created by Warner Bros. Discovery Global Consumer Products. Drawing on the life of billionaire Bruce Wayne, they are creating a variety of ultra-exclusive products including real estate, bicycles, jet skis, and now cars. This company will produce limited edition versions of the Battista and the Barchetta B95 models.

Pininfarina and Wayne Enterprises launch Batman-inspired hypercars: Gotham and Dark Knight.

Watch the presentation video here.

Designing a hypercar, completely electric and inspired by Bruce Wayne, is a dream project for the Pininfarina team. It provides them with the creative freedom to delve into the imagination of such an iconic figure. Dave Amantea, Design Director at Automobili Pininfarina, stated:

Summary in Tips:

1. Pininfarina and Wayne Enterprises present Batman-inspired hypercars: Gotham and Dark Knight.

2. The collaboration between both companies brings to life exclusive vehicles inspired by the Batmobile.

3. The limited edition models Battista and Barchetta B95 are part of this unique collection.

4. Discover the technical features and innovative design of these electric hypercars.

5. The cars feature powerful electric motors and a 120 kWh lithium-ion battery.

6. The interior and exterior design reflects the essence of Batman, with exclusive details and high-quality materials.

7. The price of these exclusive units is 3,400,000 euros each.

8. Learn about the secret location in New York where the Pininfarina Battista will be exhibited.

9. The collection is divided into two themes: Gotham and Dark Knight, reflecting different facets of Batman.

10. The power and speed of these hypercars make them uniquely high-performance vehicles.

11. Innovative design and advanced technology combine to offer an exceptional driving experience.

12. Wayne Enterprises draws inspiration from Bruce Wayne's life to create ultra-exclusive products, including cars.

13. The collaboration between Pininfarina and Warner Bros. Discovery Global Consumer Products results in these exclusive hypercars.

14. The models feature iconic Batman elements, such as the voice assistant Alfred and customized details.

15. The fusion of the Batman world and automotive luxury results in a unique and exclusive collection.

Dave Amantea, Design Director at Automobili Pininfarina, expressed: "Designing an electric hypercar inspired by Bruce Wayne is a dream come true for our team. These two exclusive models represent the perfect combination of elegance, power, and sophistication that characterize the man behind the world's most famous mask."

These hypercars, the Battista and the Barchetta B95, are powered by a state-of-the-art electric system that allows them to reach an impressive power of 1,900 horsepower. With an acceleration from 0 to 100 km/h in less than two seconds, these vehicles challenge the limits of speed and technological innovation, surpassing even a current Formula 1 race car.

• The collection is divided into two distinct themes: Gotham and Dark Knight, each reflecting different aspects of the Batman world. From the colors and materials used on the exterior and interior to the customized details inspired by the superhero's gadgets, each element of these hypercars evokes the unique essence of Gotham City and the masked hero who protects it.

With a price of 3,400,000 euros per unit, these exclusive hypercars will be available in limited quantities, making them highly coveted pieces for collectors and high-speed enthusiasts. For fans of the Batman saga, this collaboration between Pininfarina and Wayne Enterprises represents the realization of a dream, blending Italian elegance with the aura of mystery and power of the Dark Knight. In strategic terms of marketing and branding, it is another clear example of the Crossing.

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