"Why is no one telling you this about the truth of media planning and investment?"

(By Marcelo Maurizio and Maximiliano Rodriguez Otero) In the fascinating world of brand investment, there are many beliefs held as realities and knowledge that, far from being completely effective, are not the ones that leading brands centrally use in their strategies. Do you know what "native advertising" or "product placement" is? In 2024, and for decades now, leading brands have been focusing on these, as they are very, very efficient and effective. Who leads this game of advertising subtlety? Discover it with us! Today we share the super tips for "Product Placement" (also known as product integration or product placement) that dominates screens.

This subtle strategy works up to 11 times better than a very direct action with one or two influencers or in a TV program (non-traditional actions), as the product is actually placed in the script and in the story. 

"Product placement" stands as a strategic art where the seamless integration of brands into visual narratives becomes a powerful tool for emotional connection with the audience, and far from being "out of fashion," it is now disguised and camouflaged within brand content. 

However, not all branded content created is as intelligent, efficient, and effective as a strategic "native advertising" (which we will tell you about tomorrow) or a great "product placement." This can be done correctly in all campaigns with influencers, but they must be scheduled, scripted, with strategy, production, and branding.

Some brands shine brightly, becoming undisputed queens of the screen, why? In a world saturated with information, these brands have shown that the key is not only to be seen but to be remembered. Let the game of "product placement" begin in the viewer's mind!

Apple: The Monarch of "Product Placement"

Micro-Summary: Apple not only manufactures iconic products but also dominates the big screen with strategic "cameos" in movies and series.

Technical Details: Apple's omnipresence in film and television is undeniable. According to a recent report by Merchant Machine, the Apple brand has achieved an impressive 1,884 appearances in movies, positioning itself as the undisputed queen of cinematic product placement.

Neurolanguage: Apple's strategy is based on a fearless integration of its products into plots, without hesitation to display its iconic logo. This bold approach has helped the brand position itself as the most visible and memorable on screen.

Coca-Cola, Nike, and Sony: The Real Competition

Micro-Summary: Coca-Cola, Nike, and Sony closely follow Apple, demonstrating that the competition for screen attention is fierce.

  • Technical Details: Coca-Cola ranks second with 1,026 placements, followed by Nike (912) and Sony (870). These brands not only offer products but have also perfected the art of integrating their visual identities into the narrative fabric of movies and series.

Neurolanguage: The competition for visibility in product placement drives these brands to be creative in how they are inserted into narratives, seeking an emotional connection with the audience.

The Power of Products: MacBooks, iPhones, and Sneakers

Micro-Summary: Some specific products stand out as true protagonists in product placement.

  • Technical Details: The most notable products in film are Apple's MacBook (867), the iPhone (623), Nike sneakers (507), and Budweiser beers (408). Each of these elements is not just an object on the screen but an extension of the story.

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Neurolanguage: The presence of these products becomes a visual and sensory experience, activating the viewer's memory and emotions uniquely.

Screens that Dazzle with Product Placement

Micro-Summary: Some movies and series stand out for their density of product placement, becoming leaders in subtle advertising.

  • Technical Details: Films like Talladega Nights: The Ballad of Ricky Bobby (8.24 brands every 10 minutes) and Ocean’s 8 (6.85 brands every 10 minutes) lead in advertising integration. On television, Apple maintains its reign with 5,771 appearances.

Neurolanguage: These productions not only entertain but also create an immersive advertising experience, leaving a lasting impression on the viewer's mind.

The Future of Product Placement

Micro-Summary: Brands like Apple and Coca-Cola set their own rules by integrating into series and movies.

  • Technical Details: Companies like Apple have clear guidelines, such as avoiding villains from using their products, demonstrating that product placement is not only strategic but also carefully managed.

  • Neurolanguage: The brand perception is solidified by associating only with certain positive aspects, creating a subconscious connection that persists beyond the screen. Stranger Things is a clear example of the power of branded content within a naturally placed script.

  • Very Important Tips:

What has always happened and you may not have realized for years, in 2024 hire a strategist to define your brand and strategy plan, then generate cross-channel and phygital

branding actions, hire a comprehensive Head of Culture agency, and then create campaigns with content placements in various contexts.

In other words, place your brand in the context of playful games, in your neighborhood square, in your city club, in your target audience's local TV program, in the natural lives of many influencers (don't use just one, use many and script and produce the "natural" placement of the content in their lives; if it's noticeable and feels like a "commercial," it only benefits the influencers, but if many influencers use your product or service and showcase it naturally, it benefits you - the brand).

IG: @infonegociosmiami

Todos los campeones del Mundial de Clubes: ¿sabes qué equipos la han ganado más veces? (una copa con absoluta hegemonía española)

(Una creación colaborativa de MotorHome, Red InfoNegocios, XDXT) La competencia que define al club más grande del mundo: historia, datos y análisis estratégico. La Historia de los Reyes del Fútbol Mundial.Desde su inicio en 2000, el Mundial de Clubes de la FIFA ha consolidado su lugar como la máxima competición intercontinental, heredera de la mítica Copa Intercontinental, que desde 1960 enfrentaba a los campeones de Europa y Sudamérica. 

Tiempo de lectura: 5 minutos

Dónde ver gratis la final del Mundial de Clubes 2025 (transmisión histórica y revolucionaria del streaming deportivo, para la que DANZ invirtió 1000 millones de dólares)

(Por Maurizio y Maqueda en una creación colaborativa de MotorHome y XDXT) ¿dónde podrán los seguidores ver estos partidos de manera gratuita, legal y en alta calidad? La respuesta marca un cambio radical en la forma en que consumimos el fútbol global. Gracias a la plataforma de streaming DAZN, este año la transmisión del torneo, por primera vez en la historia, gratis, como nunca antes. 

Tiempo de lectura: 5 minutos 

Chelsea vs. PSG son los finalistas del Mundial de Clubes 2025 (fecha, horario, sede, estadísticas y todo lo que debes saber)

(Por Creación colaborativa de MotorHome, Red Infonegocios y XDXT) La gran final del nuevo Mundial de Clubes, un evento que trasciende el fútbol. Ambos equipos, tras eliminar a sus rivales en semifinales, se preparan para disputar la gloria en un evento que combina deporte, espectáculo, experiencias crossing y un despliegue de marketing y entretenimiento al estilo Super Bowl. 

Duración de lectura: 5 minutos 

Tampa (Florida): ¿sabías que está cambiando totalmente su downtown para ser una ciudad del futuro?

(Por Taylor y Vera) Tampa no solo mira hacia el futuro, ¡lo construye! Un ejemplo de como un plan estratégico creado por los mejores talentos fuera del sistema gubernamental y la decisión de salir de la burocracia y el estatus quo, cambian ciudades. En 2019, la alcaldesa Jane Castor lanzó la visión Transforming Tomorrow, una hoja de ruta que busca convertir a Tampa en una ciudad más inclusiva, moderna y resiliente.

Tiempo de lectura: 5 minutos

¿Por qué Coquina Beach es el destino más bello para visitar en Florida y EEUU en 2025? (seguro no lo conocías)

(Por Vera) En un mundo donde la belleza natural y la experiencia auténtica se convierten en los principales reclamos turísticos, Coquina Beach emerge como un destino imprescindible en Florida y en todo Estados Unidos en 2025. ¿Qué hace a esta playa tan especial? ¿Por qué cada vez más viajeros, inversionistas y amantes del deporte y la cultura la consideran el paraíso escondido del sur de Florida? 


Tiempo de lectura: 5 minutos 

Turismo Internacional en Florida, Miami y Orlando: ¿Cuál es el plan en marcha para superar los desafíos y seguir creciendo en el 2025?

(Por Vera) Florida, Miami y Orlando han sido durante décadas el destino predilecto de millones de turistas internacionales, impulsando la economía, generando empleos y posicionando a EE.UU. como uno de los principales polos turísticos del mundo. Sin embargo, en los últimos años, diversos factores están poniendo a prueba la resiliencia de esta industria.

Tiempo de lectura: 5 minutos

¿Qué es el Storybeing y cómo revoluciona el marketing en la era de las experiencias phygitales y crossing? (parte II)

La evolución de las historias en el marketing. Desde los orígenes del storytelling, las marcas han buscado conectar con sus audiencias a través de historias, acciones y experiencias. Pero en un mundo donde la tecnología y la innovación transforman rápidamente cómo interactuamos, surge un nuevo concepto que va más allá de contar o vivir historias: el Storybeing. 

Duración de lectura: 5 minutos