World teachers' week: a common cause to bring society back to reading, writing, and paying attention

(By Marcelo Maurizio) In honor of those who guide and educate us worldwide, we want to share this valuable, concise, and enlightening knowledge with you. We live in a state of constant sensory overload, trapped in an attention vortex that subjects us to an endless avalanche of brief and novel information. However, true neurocognitive fulfillment is achieved through subtle and continuous stimuli rather than the whirlwind of fleeting impacts to which we are exposed.

Returning to Reading, Writing, and Paying Attention:

When we observe children and young people seemingly engrossed in a video game, it is important to understand that what they are actually experiencing is multiple distinct, varied, and short-lived stimuli that constantly occur within a broad context. It's as if they are immersed in an endless succession of crises. Our brains and minds are not prepared to handle this constant accumulation of challenges.

Unlike real life, where events can be complex and enduring but often follow a constant or periodic pattern, our modern activities, such as action movies and video games, are inherently erratic. These stimuli do not delve into an experience but quickly open and close it, without allowing for meaningful immersion.

This short-lived stress can have benefits when used in a controlled and conscious manner. However, if it becomes uncontrollable and constant, it can be likened to the impact felt by a diver rapidly ascending from the depths of the sea.

We live in an era where we consume content, knowledge, and experiences in a fragmented way, as if we were watching trailers or reading synopses instead of immersing ourselves in the complete experience. These summaries are helpful but only as supplements, not as replacements for the full experience, whether it be in a conversation, a movie, a book, a presentation, a report, or a conference.

True growth and development are found in a natural and continuous rhythm, not in the accumulation of fleeting impulses. We must strive to find a balance between constant stimulation and the depth of experience to achieve genuine neurocognitive fulfillment in a world saturated with ephemeral stimuli.

If you wish to delve deeper into this topic, we share three valuable resources that highlight the importance of improving our reading, listening, and writing habits in all ages and contexts:

  1. "The Negative Impact of Smartphone Use in Schools and Universities, According to UNESCO's Report." Read More

  2. "The Crisis of Reading, Writing, and Listening in the Business World: A Shift That Requires Reversal." Read More

  3. "How Much Time Does Science Recommend Reading Each Day to Maintain Cognitive Health and Other Significant Emotional Benefits?" Read More

Desde Miami: la maestría estratégica de Messi, Stanley 1913 y el "Ecosistema de Experiencia" que redefinen el marketing en 2026 (con Adidas)

(Por Ortega-Maqueda y Maurizio) En un mundo saturado de publicidad, donde el consumidor siente una fatiga de marca sin precedentes, surge un fenómeno que trasciende la colaboración: el Ecosistema de Experiencia. No se trata de un simple endorsement; se trata de la construcción de un microcosmos narrativo donde la marca, el ícono y la audiencia co-crean valor.

(Tipo de nota, informe 4 minutos de lectura)

Hot Wheels y Mario Kart: el poder-up de las colaboraciones cruza pantallas y pistas (la era del ecosistema phydigital)

(Por Maurizio-Otero) La línea entre lo digital y lo físico se desdibuja en una emocionante intersección donde los videojuegos y los juguetes convergen en una pista de carreras. La reciente colaboración entre Hot Wheels y la icónica franquicia de Nintendo, "Mario Kart", marca un hito en la convergencia de mundos (crossing) que han definido generaciones.

(Tipo de nota, informe 4 minutos de lectura)

Super Bowl 2026: el gran espectáculo publicitario donde USD $8M son solo la entrada (y lo super valen)

(Por Maqueda con Maurizio) El Super Bowl LX no solo definirá al campeón de la NFL, sino que marcará la batalla publicitaria más cara y vista del planeta. Con 28 marcas invirtiendo hasta USD $8 millones por 30 segundos, analizamos la estrategia, las tendencias y lo que define a una campaña ganadora en el evento publicitario más exclusivo del mundo.

(Tipo de nota, informe 4 minutos de lectura)

Una prueba del esperado resurgir: cómo Ferrari y Hamilton intensifican el impacto de la F1

(Por Maqueda-Taylor, colaboración de Maurizio) Mientras el mundo del automovilismo asimila el cromado brillante de la nueva era 2026, un mensaje ha sido clavado en la pista del Circuit de Barcelona-Cataluña: Ferrari y Lewis Hamilton, juntos, han firmado la carta de presentación más contundente de la pretemporada. El cronómetro no miente: 1:16.348. La F1 en un año que superará todo lo conocido a nivel experiencias y marketing.

(Tipo de nota, informe 4 minutos de lectura)