Latin American people in the United States, a leading world power

The United States has been the world's largest economy since 1871. Much of that is because of a diversified workforce and one of the world's leading manufacturing industries, second only to China. And let's not forget that the American dollar is the most widely used currency for global transactions.

An investigation recently carried out by the Non-Governmental Organization Latino Donnor Collaborative together with the Wells Fargo bank, shows great data for the world economy and really important for Florida, and above all for Miami.

If the Latin community were a country, Latinos in the United States would be the fifth largest economy in the world.

According to the Official United States Census (2020), Miami is the city with the highest percentage of the population with Hispanic origin, with 68.6% of its total inhabitants in the entire metropolitan area. This is even more notorious in 2021 and 2022.

10 cities in Florida with the biggest latin community

City

Overall 

population

Latin population

percentage 

1. Hialeah

223,109

209,784

94 %

2. Miami 

442,241

310,472

70.2 %

3. Orlando

307,573

101,061

32.9 %

4. Tampa

384,959

98,621

25.6 %

5. Cape Coral

194,016

46,151

23.8 %

6. Port St. Lucie

204,851

44,611

21.8 %

7. Fort Lauderdale

182,760

35,176

19.2 %

8. Jacksonville

949,611

110,081

11.6 %

9. St. Petersburg

258,308

23,289

9.0 %

10. Tallahassee

196,169

16,663

8.5 %

Table based on data from the Census Bureau organized by the NALEO Educational Fund.

10 Florida counties with the most Latin American people

County

Overall 

population

Latin population

percentage 

1. Miami-Dade

2.70 millones

1.86 millones

68.7 %

2. Orange

1.43 millones

473 mil

33.1 %

3. Broward

1.94 millones

609 mil

31.3 %

4. Hillsborough

1.46 millones

427 mil

29.3 %

5. Polk

725 mil

188 mil

25.9 %

6. Palm Beach

1.50 millones

350 mil

23.5 %

7. Lee

761 mil

188 mil

22.8 %

8. Duval

996 mil

113 mil

11.3 %

9. Brevard

607 mil

68 mil

11.2 %

10. Pinellas 

959 mil

113 mil

10.7 %

Table based on data from the Census Bureau organized by the NALEO Educational Fund. 

This information is very relevant to Florida, the economic contribution of Latin Americans in the United States represents the fifth gross domestic product (GDP) in the world, and the third fastest growing among the largest economies. We tell you why Florida is a new world economic pole, here.

According to the United States Census Bureau, in 2020, almost 60 million people of Hispanic or Latin origin resided in the United States and this number keeps on increasing post-pandemic.

According to research, the GDP of the Latin community in the USA in 2020 was 2.8 billion dollars and if this were the population of an independent country, its economic contribution would be the fifth largest after the United States, China, Japan and Germany.

This means that the economic activity of Latin people, who make up almost 19% of the US population, has been greater than that of the United Kingdom, India or France, according to the report.

"While impressive in volume, the GDP of American Latino people is even more remarkable in its rapid growth," added the report by Dan Hamilton and Matthew Fienup of California Lutheran University, and David Hayes Bautista and Paul Hsu of the University of California, Los Angeles.

The study states: "Latin Americans are the second largest population group in our country (United States). They are also growing in population numbers, while the Anglo population is shrinking. Their most common age is eleven in compared to age 58 for Anglo Americans, 27 for African Americans, and 29 for Asian Americans.The combination of population size and growth, youthful age, and dramatic growth in educational attainment has created an ideal formula for the growth and resilience that makes the Latin American cohort the foundation of our New Mainstream Economy."

"Despite being only 19% of the US population, Latin American people have been responsible for 73% of the growth in the US workforce since 2010. From 2010 to 2020, Latinos added workers to the US workforce almost 15 times more than non-Latinos", explains this study. It was the third fastest growing among the ten largest in the world.

In that period, the growth of the economic activity of Hispanics had a rate 2.6 times higher than that of the non-Latino population.

According to data collected by the organization, the consumption of Latin people in the United States is greater than that of the economies of entire countries such as Canada and South Korea. In addition, it highlights that in 2020 the GDP (Gross Domestic Product) generated by the Latin community was $2.8 billion dollars, a figure only behind the United States, China, Japan and Germany if we talk about countries.

"In that year, the consumption of US Latin Americans reached 1.84 billion dollars or 66% of Latin GDP," the report stressed.

Mexicans, Venezuelans, Colombians and more and more Argentinians do not stop arriving and investing in Florida. (See recent specific content here).

The migration of Argentine families to Miami 

Rosemary Beach: es como ir a lo mas lindo de Europa y de Miami a la vez (en Florida)

(Por Maurizio) Este pequeño paraíso, ubicado en la pintoresca Costa del Golfo, es un verdadero refugio para aquellos que buscan una escapada idílica, combinando la serenidad de la naturaleza con un estilo de vida moderno y vibrante. En el vasto paisaje de la costa de Florida, se encuentra un rincón de ensueño que no siempre recibe la atención que merece: Rosemary Beach

(Tiempo de lectura estratégica y de alto valor: 4 minutos)

El colapso del consumo del alcohol (excepto hiper lujo o meta relevancia) está remodelando todo el marketing de bebidas

(Por Maqueda con Maurizio) Imagine una inversión que pierde casi la mitad de su valor en cinco años. No es una criptomoneda volátil ni una startup fallida. Es la industria global del alcohol, un gigante que durante siglos pareció inmune a las crisis y que hoy enfrenta una tormenta perfecta: una revolución generacional en los hábitos de consumo, guerras comerciales y una transformación farmacológica que está reescribiendo la relación humana con la intoxicación.

(Nota ágil de 3 minutos, menos de 250 palabras)

Paradoja Starbucks 2026: reestructura en EEUU y crece en MX (by Alsea) (¿por qué nadie te explica por qué?)

(Por Maqueda y Maurizio) Si quieres entender el futuro del retail, no mires las ganancias. Mira las energías contrastantes. Starbucks no tiene un problema financiero; tiene una crisis ontológica. Mientras en México florece como un ecosistema resiliente, en Estados Unidos se contrae como un organismo que olvidó su propia mitología.

(Tiempo de lectura estratégica y de alto valor: 4 minutos)

La revolución del retail temático: ¿por qué tu tienda ya no es una tienda? (Target lo acaba de demostrar en el Soho)

(Por Maurizio y Maqueda) Si crees que el retail  físico está muriendo, no has entendido nada. Lo que murió fue la transacción fría. O solo la venta de producto o servicio. Lo que nace —y Target en SoHo lo grita con cada detalle— es la tienda como universo temático, como escenario narrativo, como espacio ritual. No estamos hablando de “branding”. 

(Tiempo de lectura estratégica y de alto valor: 3 minutos)

Red Bull 2026: la escuela del Crossing Mkt, en la era de expansión de categorías y universos de marca (10 tips ágiles)

(Taylor- Maqueda-Otero-Maurizio)  2026 llega con una certeza estratégica: la expansión de categorías y universos de marca ya no es opcional, es la norma. En este contexto, Red Bull no es solo una bebida energética; es la escuela global de Crossing Marketing, aquella disciplina que cruza, mezcla y eleva marcas para generar valor real en ecosistemas tremendamente complejos.

(Tiempo de lectura estratégica y de alto valor: 4 minutos)

Estrategias de éxito para 2026: ¿sabes cuánto invierte Red Bull en crear universos temáticos y expandir sus categorías? (P-2)

(Taylor- Maqueda-Otero-Maurizio) Red Bull ha convertido lo que parecía ser una simple bebida en un ecosistema de innovación continua. En la era de la expansión de categorías y universos de marca, es la referencia de cómo convertir talento, contenidos, patrocinios y experiencias en un valor de marca sostenido y creciente. 

(Tiempo de lectura estratégica y de alto valor: 4 minutos)