Cool from Miami, current, tech-savvy, cultured, upper-class GUT lands in New York: A milestone in Global Advertising, a Latino pride

(By Maqueda, Maurizio, and Otero) Anyone in Anglolatam who has been part of the management of a recognized brand or a marketing or advertising agency cannot help but feel excited about this historic event. GUT's recent announcement of opening its ninth office in the vibrant city of New York marks an important milestone in the trajectory of this global creative network. Led by the renowned Gus Marmarinos and Lucas Bongioanni, GUT is poised to further strengthen its presence in the United States, joining its already successful offices in Miami and Los Angeles. This move represents not only geographical expansion but also a reaffirmation of the agency's commitment to innovation and creativity in a highly competitive market.

Tips IN

  • Opening of GUT New York: The ninth office of the creative network.

  • Leadership: Gus Marmarinos (Managing Director) and Lucas Bongioanni (CCO).

  • Key Clients: ABI, Procter & Gamble, Kraft Heinz.

  • Goal: To become the most creative and influential agency in New York.

"The best agency in the history of advertising was in New York: DDB in the 60s. It’s the only city in the world with a street that represents advertising: Madison Avenue. And that generated one of the best TV dramas of all time: Mad Men. (If you haven’t seen it, are you in advertising?). NYC has been home to many classic advertising agencies." With these words, Anselmo Ramos announced on his LinkedIn account.

 

GUT’s Vision

The essence of GUT lies in its philosophy of "brave creativity." This approach translates into campaigns that not only seek to attract attention but also resonate emotionally with the audience. Opening an office in New York, considered the cradle of modern advertising, is a strategic step that reinforces this vision. The city is home to some of the world’s most iconic agencies and is a hub of global trends and culture.

"We couldn't be happier to introduce Gus Marmarinos, managing director, and Lucas Bongioanni, chief creative officer, as the leadership team for the opening of our third office in the United States. GUT New York will work closely with our headquarters in Miami and our office in Los Angeles, reporting directly to the CEO of the United States, Sandra Alfaro. The team is already working with globally relevant clients, including ABI, P&G, and Kraft Heinz, alongside our offices across North America," stated GUT.

 

 

Tips for Understanding the Opening of GUT New York

 

  • Market Connection: Understand the importance of New York as an advertising hub.

 

  • Expert Leadership: The experience of Marmarinos and Bongioanni adds significant value.

 

  • Relevant Clients: Collaboration with iconic brands offers growth opportunities.

 

  • Continuous Innovation: Creativity must be a constant driver in daily work.

 

Additionally, they expressed: "We dream of becoming the most creative and influential agency in New York and beyond. Thanks to all our brave clients who support us. If we can succeed anywhere, we can succeed here. Without courage, there is no glory."

A Team of Talent

The new office will not only be led by renowned professionals but will also feature a diverse team that includes experts in content strategy, creative direction, and communications. This multidisciplinary approach will ensure that GUT New York is well-equipped to tackle the challenges of the contemporary advertising market.

The Importance of Talent

Attracting and retaining talent is crucial in the advertising industry. GUT has demonstrated its ability to form high-performing teams that not only meet but exceed client expectations. With a focus on collaboration and innovative thinking, the GUT New York team is prepared to tackle complex projects with agility and creativity.

Growth Strategy

GUT's strategy for New York includes not only expanding its client base but also creating a network of collaboration among its offices in Miami and Los Angeles. This synergy will allow the agency to tackle large-scale projects and offer comprehensive creative solutions.

Growth Outlook

 

  • International Collaboration: The integration of teams from different cities will enhance creativity.

 

  • Service Diversification: Expanding the service offering to attract a broader audience.

 

  • Technology Focus: Incorporating neuromarketing and neuroscience tools to optimize campaigns.

 

Conclusions and Reflections

The opening of GUT New York is more than just a geographical move; it is a testament to the limitless potential of creativity in the modern world. With experienced leadership and a talented team, the agency is well-positioned to leave a lasting mark on the city’s advertising landscape.

Courage as a Driver: Without courage, there is no glory in the world of advertising.

Creativity as Strategy: Innovation must be the foundation of every campaign.

The Importance of Collaboration: Teamwork is essential for success.

GUT New York is ready to take on the challenge of becoming one of the most influential agencies in the world. With a solid client base and

a focus on brave creativity, this new office promises to be a beacon of innovation in the advertising capital.

 

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Contacts: marcelo.maurizio@onefullagency.com or juan.maqueda@onefullagency.com



Elon Musk revoluciona el mercado automotriz del 2025: se confirma el Tesla Model Q (económico), el coche eléctrico asequible que esperábamos

(Por Taylor con la colaboración de Maurizio) En un mundo donde la sostenibilidad y la innovación tecnológica son más relevantes que nunca, la confirmación del Tesla Model Q es un hito que promete cambiar la dinámica del mercado automotriz. Durante la primera mitad de 2025, el CEO de Tesla, Elon Musk, lanzará un vehículo eléctrico cuyo precio alcanzará menos de 30.000 dólares, gracias a las ayudas fiscales vigentes en los Estados Unidos. Este anuncio no solo representa un avance hacia la electrificación masiva de los automóviles, sino que también desafía la noción de que los vehículos eléctricos deben ser costosos. "La accesibilidad es clave para la adopción masiva de vehículos eléctricos", ha afirmado Musk en diversas ocasiones.

Celebrate the New Year in Miami: the best options to ring in 2025!

(By Vera) Miami, that jewel of South Florida, is gearing up to bid farewell to 2024 with a dazzling array of festivities that capture the vibrant, multicultural essence of the city. In an atmosphere where the rhythm of music melds with the buzz of the crowd, the arrival of the New Year transforms into an unforgettable celebration. This year, the city promises an exceptional experience, offering a blend of luxury, family fun, and exclusive parties that guarantee a spectacular start to 2025. The significance of this event is undeniable, as it’s the perfect opportunity to come together in celebration, hope, and renewal.

2024: el año clave para la transformación de marca - estrategias de rebranding y su impacto vital

(Por Marcelo Maurizio y Maximiliarno Rodriguez Otero) Rebranding, ¿por qué es tan importante hacerlo, cuando es oportuno ejecutarlo?A medida que el 2024 llega a su fin, es crucial reflexionar sobre los cambios significativos en la identidad de marca que han dado forma a la percepción empresarial en todo el mundo. Este año ha sido testigo de una oleada de rebranding que no solo ha modernizado la imagen de numerosas empresas, sino que también ha respondido a la evolución del mercado y a las expectativas del consumidor. Este artículo explora 12 ejemplos sobresalientes de rebranding que marcaron el 2024, revelando las historias detrás de estas transformaciones y su relevancia en un contexto global.

Jimmy Butler stays with Miami Heat: Pat Riley clears trade rumors ahead of matchup with New Orleans pelicans on January 1, 2025

(By Ortega) At a time when speculation can shake even the strongest teams, the news of Jimmy Butler's (35) commitment to the Miami Heat resonates powerfully among fans and basketball analysts. Team president Pat Riley (79) has released a strong statement dispelling rumors of a potential trade involving the star player. This announcement is not only significant for the team’s future but also underscores the Heat's dedication to their roster and winning culture. In a landscape where professional basketball is fiercely competitive and decisions can pivot the course of a season, loyalty and stability have never been more crucial.

2025, el mundo le da la bienvenida a la generación Beta (todo lo que necesitas saber)

(Por Taylor con Otero & Maurizio) A medida que el calendario avanza hacia 2025, el mundo se prepara para dar la bienvenida a una nueva generación que promete redefinir nuestra realidad. Con el cierre de la Generación Alpha en 2024, surge la Generación Beta, una cohorte de jóvenes que no solo crecerán en un entorno saturado de tecnología avanzada, sino que también enfrentarán desafíos sin precedentes en términos de sostenibilidad y estabilidad social. Este artículo explora las características distintivas de la Generación Beta y su impacto en el futuro. ¿Qué  errores hemos cometido en la educación en la generación Z y  en la generación Alpha, que debemos corregir y que no debemos repetir en la generación Beta?

¡Celebra el año nuevo en Miami: las mejores opciones para recibir el 2025!

(Por Vera) Miami, esa joya del sur de Florida, se prepara para despedir el 2024 con un despliegue de festividades que capturan la esencia vibrante y multicultural de la ciudad. En un ambiente donde el ritmo de la música y el bullicio de la gente se entrelazan, la llegada del Año Nuevo se convierte en una celebración inolvidable. Este año, la ciudad promete una experiencia excepcional, ofreciendo una mezcla de lujo, diversión familiar y fiestas exclusivas que garantizan un comienzo espectacular para el 2025. La relevancia de este evento es innegable, ya que es la oportunidad perfecta para unirnos en celebración, esperanza y renovación.

 

Elon Musk revolutionizes the automotive market of 2025: confirming the Tesla Model Q (Affordable), the electric car we’ve been waiting for

(By Taylor with contributions from Maurizio) In a world where sustainability and technological innovation are more relevant than ever, the confirmation of the Tesla Model Q is a milestone that promises to change the dynamics of the automotive market. In the first half of 2025, Tesla CEO Elon Musk will launch an electric vehicle priced at under $30,000, thanks to the existing tax incentives in the United States. This announcement not only represents a leap toward the mass electrification of cars but also challenges the notion that electric vehicles have to be pricey. "Accessibility is key to the widespread adoption of electric vehicles," Musk has stated on multiple occasions.

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(Por Ortega) En un momento donde la especulación puede desestabilizar incluso a los equipos más sólidos, la noticia sobre la permanencia de Jimmy Butler (35) en los Miami Heat resuena con fuerza entre los aficionados y analistas del baloncesto." El presidente del equipo, Pat Riley (79), ha emitido un contundente comunicado que disipa los rumores sobre un posible traspaso de su estrella. Este anuncio no solo es relevante para el futuro del equipo, sino que también refleja el compromiso de los Heat con su plantilla y su cultura ganadora. En un entorno donde el baloncesto profesional es tan competitivo y las decisiones pueden cambiar el rumbo de una temporada, la lealtad y la estabilidad son más importantes que nunca.