On Pitch: Today Estela Rotmistrovsky. The importance of Marketing and Media Planning in any entrepreneurship and brand

(Por Marcelo Maurizio y Juan Maqueda) Estela Rotmistrovsky is a marketing mentor and media planner who has made it her mission to help entrepreneurs in Miami and Latin America through marketing and media planning. She emphasizes the importance of a comprehensive marketing plan that goes beyond just social media and search engines, especially now that the promise of Meta and Google's integrated solutions is starting to fade. Estela's Mindful Marketing approach emphasizes responsible and sustainable marketing that takes the environment and social responsibility into account.

Estela founded her own consulting firm, Manah, over five years ago in Argentina, Paraguay, and Miami. She has been a recognized figure in the marketing and advertising industry for over 15 years, having worked with clients such as the Argentine National Tourism Secretary, Despegar, Coca-Cola, Toyota, and more while working for advertising agencies and media companies in Argentina. Her experience with Grupo Clarín and Infobae has allowed her to gain a deep understanding of media, enabling her to create an innovative method to position Manah with Miami's leading media companies and make it a reference consultancy.

Estela believes that the role of communication channels is crucial in spreading the word and positioning entrepreneurs, generating an impact not only on the audience but also on society as a whole. She emphasizes that marketing is not just about digital marketing strategies but also about a more comprehensive marketing plan.

Estela's Mindful Marketing approach is based on solidarity, care for the environment, and taking collective satisfaction into account, as well as positive values such as conscious consumption, solidarity, and empathy. Her approach centers on the customer and focuses on responsible and sustainable marketing that is in line with the company's values and ethos.

Manah, under Estela's leadership, has become a reference consultancy for entrepreneurs in Miami and Latin America, helping them achieve their desired goals with her communication strategies.

-Estela, please tell us about your vision on the market, media, as well as the most common problems faced by entrepreneurs and companies.

-"Today it is impossible to conceive a good marketing plan that does not include an optimized marketing strategy."

Estela's strategy focuses on Mindful Marketing, a distinctive method that not only seeks to position entrepreneurs but also does so in a responsible and sustainable way with the planet. 

-"The main characteristics of our method are based on solidarity and environmental care, from the design of packaging to the planning of an integral marketing strategy."

In the market, both in Latam and Miami, there is clearly a gross underinvestment in the media mix and underinvestment in time, equipment, and resources for marketing and development. But the root of the problem is the misconception that marketing is the same as digital marketing, for example, when in reality it is much more than the strategy of a digital channel, important but not exclusive to a much broader planning and sense than just a channel.

This clear vision shared by many consultants and agencies today is what allows Estela to generate a culture of logic, sustainability, and a consistent marketing effort.

Therefore, she shares with us the main axes of this innovative trend:

The customer as the epicenter

  1. Strategies are based on seeking collective satisfaction through actions that are in line with the company's values.

Business based on Sustainability

  1. The awareness of companies has resulted in them being committed to sustainable actions and practices, thus assuming social responsibility.

Positive Values

  1. Companies develop their plans based on values focused on conscious consumption, solidarity, and empathy, thus achieving a relationship of trust with the consumer.

In some way, we have to get out of the very illogical logic that everything can be solved quickly, at a very low cost, with an Instagram post, or a YouTube video. That is a constructed false truth that no longer has sustainability.

Marketing is doing everything necessary (internally and externally) for customers to choose us.

Today, Manah, led by Estela Rotmistrovsky, is positioned throughout Florida, reaching more and more Hispanic entrepreneurs in the United States and boosting them with communication strategies to achieve their desired goals.

For more information, you can contact her through:

Social Network: @estelyrot

Email: estelarotmistrovsky@gmail.com

Website: www.estelarotmistrovsky.com



Miami y el Metro Express: un sistema que redefine movilidad, política pública y tejido social en el sur de Florida

(Por Taylor) El Metro Express, el primer sistema de autobuses 100% eléctricos de Estados Unidos que opera en el corredor exclusivo US-1 entre Dadeland South y Florida City. La tecnología y la obra que genera una transformación en la gobernanza, la economía local, la conectividad entre zonas de crecimiento y la experiencia de comunidades diversas, incluido el ecosistema argentino-venezolano-brasileño-miamense.

Tiempo de lectura: 3 minutos 

María Corina Machado, Nobel de la Paz 2025: cuando la resistencia se convierte en una acción global (toda anglolatina lo celebra)

(Redacción del equipo IN de Miami con Mary Molina y M. Maurizio) El Nobel de la Paz 2025 otorgado a María Corina Machado —líder opositora venezolana que lleva meses viviendo en la clandestinidad— es una de esas sentencias geopolíticas que redefinen equilibrios de poder, narrativas globales y, sobre todo, la legitimidad de quienes ostentan el monopolio de la violencia estatal.

Tiempo de lectura de alto valor estratégico: 3 minutos 

Miami se consagra como el nuevo templo del fútbol anglolatino: Argentina vs Venezuela, mucho más que un amistoso

(Por Equipo InfoNegocios Miami con Ortega) Copa América, Mundial de Clubes, Mundial 2026…hoy amistoso Argentina - Venezuela (dos mega colectividades en USA). Miami es también la capital del fútbol anglolatino. El Hard Rock Stadium de Miami Gardens no será simplemente el escenario de un partido de fútbol este viernes 10 de octubre. Será el epicentro de una convergencia cultural, deportiva y económica que redefine el concepto mismo de lo que significa ser global en el siglo XXI. 

Tiempo de lectura de alto valor: 3 minutos 

Miami reimagina la interconexión sustentable: el Metro Express y la revolución silenciosa tan demandada

(Por Taylor) Imaginen por un instante el Miami de 1984. La US-1 era ya una herida abierta de congestión, promesas políticas incumplidas y una expansión urbana que devoraba manglares y tiempo de vida. Cuatro décadas después, ese mismo corredor se convierte en el escenario de una revolución silenciosa pero profundamente disruptiva: el primer sistema de autobuses rápidos 100% eléctricos de Estados Unidos. 

Tiempo de lectura: 3 minutos 

Amancio Ortega conquista Brickell: la apuesta de US$ 274.4 millones que reescribe el poder inmobiliario y de retail en Miami

(Por Maurizio y Tylenol con Maximiliano Mauvecin) En una operación que sacude los cimientos del mercado inmobiliario corporativo del sur de Florida, Amancio Ortega —el arquitecto silencioso del imperio Inditex y uno de los cinco hombres más ricos del planeta— acaba de consumar la adquisición más significativa de oficinas premium en Miami durante 2025

(Tiempo de lectura de alto valor estratégico: 3 minutos)

2026: año de la potenciación de dos grandes formas de competir (en toda industria y servicios)

(Una cocreación Ristretter- Infonegocios Miami, por Marcelo Maurizio, junto a Maqueda-Otero) Existe una bifurcación estratégica fundamental en el capitalismo contemporáneo que determina el destino de cualquier organización comercial. Si tu modelo operativo se fundamenta en la manufactura masiva —típico de conglomerados asiáticos enfocados en eficiencia productiva extrema—, tu arquitectura empresarial gravitará inexorablemente hacia la optimización de costos marginales, velocidad de rotación de inventario y distribución de alto volumen. Pero… te contamos.

(Tiempo de lectura de alto valor estratégico: 3 minutos)

Messi brilla en Miami, en una goleada de Inter Miami 4-0 sobre Atlanta United (golazos y análisis aquí)

(Por InfoNegocios Miami Deportes -Sport In Miami -y Ortega) Lionel Messi demostró una vez más su clase mundial en la Major League Soccer al conducir al Inter Miami a una contundente victoria 4-0 sobre Atlanta United en el Chase Stadium. El capitán argentino anotó dos goles y proporcionó una asistencia magistral en un performance que reafirma su dominio estadístico en la liga norteamericana.

(Tiempo de lectura: 3 minutos)