On Pitch: Today Estela Rotmistrovsky. The importance of Marketing and Media Planning in any entrepreneurship and brand

(Por Marcelo Maurizio y Juan Maqueda) Estela Rotmistrovsky is a marketing mentor and media planner who has made it her mission to help entrepreneurs in Miami and Latin America through marketing and media planning. She emphasizes the importance of a comprehensive marketing plan that goes beyond just social media and search engines, especially now that the promise of Meta and Google's integrated solutions is starting to fade. Estela's Mindful Marketing approach emphasizes responsible and sustainable marketing that takes the environment and social responsibility into account.

Estela founded her own consulting firm, Manah, over five years ago in Argentina, Paraguay, and Miami. She has been a recognized figure in the marketing and advertising industry for over 15 years, having worked with clients such as the Argentine National Tourism Secretary, Despegar, Coca-Cola, Toyota, and more while working for advertising agencies and media companies in Argentina. Her experience with Grupo Clarín and Infobae has allowed her to gain a deep understanding of media, enabling her to create an innovative method to position Manah with Miami's leading media companies and make it a reference consultancy.

Estela believes that the role of communication channels is crucial in spreading the word and positioning entrepreneurs, generating an impact not only on the audience but also on society as a whole. She emphasizes that marketing is not just about digital marketing strategies but also about a more comprehensive marketing plan.

Estela's Mindful Marketing approach is based on solidarity, care for the environment, and taking collective satisfaction into account, as well as positive values such as conscious consumption, solidarity, and empathy. Her approach centers on the customer and focuses on responsible and sustainable marketing that is in line with the company's values and ethos.

Manah, under Estela's leadership, has become a reference consultancy for entrepreneurs in Miami and Latin America, helping them achieve their desired goals with her communication strategies.

-Estela, please tell us about your vision on the market, media, as well as the most common problems faced by entrepreneurs and companies.

-"Today it is impossible to conceive a good marketing plan that does not include an optimized marketing strategy."

Estela's strategy focuses on Mindful Marketing, a distinctive method that not only seeks to position entrepreneurs but also does so in a responsible and sustainable way with the planet. 

-"The main characteristics of our method are based on solidarity and environmental care, from the design of packaging to the planning of an integral marketing strategy."

In the market, both in Latam and Miami, there is clearly a gross underinvestment in the media mix and underinvestment in time, equipment, and resources for marketing and development. But the root of the problem is the misconception that marketing is the same as digital marketing, for example, when in reality it is much more than the strategy of a digital channel, important but not exclusive to a much broader planning and sense than just a channel.

This clear vision shared by many consultants and agencies today is what allows Estela to generate a culture of logic, sustainability, and a consistent marketing effort.

Therefore, she shares with us the main axes of this innovative trend:

The customer as the epicenter

  1. Strategies are based on seeking collective satisfaction through actions that are in line with the company's values.

Business based on Sustainability

  1. The awareness of companies has resulted in them being committed to sustainable actions and practices, thus assuming social responsibility.

Positive Values

  1. Companies develop their plans based on values focused on conscious consumption, solidarity, and empathy, thus achieving a relationship of trust with the consumer.

In some way, we have to get out of the very illogical logic that everything can be solved quickly, at a very low cost, with an Instagram post, or a YouTube video. That is a constructed false truth that no longer has sustainability.

Marketing is doing everything necessary (internally and externally) for customers to choose us.

Today, Manah, led by Estela Rotmistrovsky, is positioned throughout Florida, reaching more and more Hispanic entrepreneurs in the United States and boosting them with communication strategies to achieve their desired goals.

For more information, you can contact her through:

Social Network: @estelyrot

Email: estelarotmistrovsky@gmail.com

Website: www.estelarotmistrovsky.com



Miami también se queda con las Series Finales de Nascar en el 2026

(Por Maqueda y Maurizio) En 2026, Miami no será una ciudad: será un estadio global. Con el Mundial de Fútbol, Grand Prix de F1, Miami Open, Series NASCAR y más, el sur de Florida proyecta una inyección económica de USD $12.000 millones y audiencias multiculturales que redefinirán el sportainment. 

(5 Minutos de Lectura de alto valor estratégico) 

¿Por qué Miami es la capital de los rooftops 2025? ¿Cuáles son los top?

(Por Vera) Miami fue una de las primeras ciudades en América donde los rooftops se convirtieron en una tendencia popular, pero la idea no necesariamente se copió del modelo de Monte Carlo u otro lugar específico. La proliferación de rooftops en Miami fue parte de una tendencia global en la industria de la hospitalidad y el entretenimiento urbano, y una serie de condiciones hoy hacen que Miami sea la capital de los rooftops.

(5 minutos de lectura de alto valor)

Collabs estratégicas: ¿qué son y por qué son claves en toda empresa desde el 2024?

(Por Maurizio y Otero) ¿Cómo las alianzas innovadoras conquistan audiencias en Miami, LATAM y España. Por qué necesitas a un Head de Cultura para liderar este tipo de diferenciales y por qué hoy este tipo de estrategias, al igual que el crossing marketing, la integración de contenidos (product placement), la expansión de categorías y las experiencias phydigitales son el nuevo abc de toda marca.

(5 Minutos de Lectura de alto valor estratégico) 

El G20 2026 será en Miami: Trump elige su complejo turístico (si algo le faltaba a la ciudad para ser la nueva capital de Occidente, no solo de anglolatina, ya lo logró)

(Por Equipo de Geopolítica & Economía (Taylor-Molina-Maurizio)) La cumbre del G20 aterriza en Trump National Doral: Un enorme impulso económico. Donald Trump anunció que la cumbre de líderes del G20 2026 se celebrará en su complejo de lujo Trump National Doral (Miami), del 14 al 15 de diciembre. Todos los medios del mundo, (y las marcas e inversiones) necesitan más que nunca tener su base en Miami.

(Lectura de alto valor estratégico: 4 Minutos)

Asesinan a Charlie Kirk, aliado de Trump, en tiroteo durante evento en universidad de Utah: reacciones y claves del crimen

(Por Taylor-Molina) El gobernador Spencer Cox (Utah) califica el hecho como "asesinato político"; Trump ordena banderas a media asta y promete "justicia". La comunidad internacional está conmocionada. La paradoja es que tanto se dice que la derecha, los conservadores, los libertarios atacan a la prensa, hoy una vez más, todo pensador, esta vez un comentarista y miembro activo de los medios,  defensor de la familia,  del matrimonio, de las libres ideas, de la fé judeo cristiana, del respeto por la mujer,  por los niños, por la libertad, es asesinado.

(5 Minutos de lectura de alto valor estratégico) 

Empresas de Latam pierden US$ 287.000 Millones/Anual: error mortal, subestimar el marketing real (phydigital) en la era crossing (parte III)

(Por Maqueda, Maurizio y Otero) En 2025, mientras el mundo celebra la IA y el metaverso, LATAM comete un suicidio corporativo masivo: el 73% de sus empresas han eliminado stands, equipos de activación y presupuesto para OOH (publicidad exterior), creyendo que el “marketing digital” es la panacea (Datos: eMarketer). El resultado: marcas desangrándose en un océano de algoritmos, incapaces de conectar con humanos reales. Este artículo no es una crítica: es un plan de rescate. 

(Duración de lectura de valor: 5 minutos)