On Pitch: Today Estela Rotmistrovsky. The importance of Marketing and Media Planning in any entrepreneurship and brand

(Por Marcelo Maurizio y Juan Maqueda) Estela Rotmistrovsky is a marketing mentor and media planner who has made it her mission to help entrepreneurs in Miami and Latin America through marketing and media planning. She emphasizes the importance of a comprehensive marketing plan that goes beyond just social media and search engines, especially now that the promise of Meta and Google's integrated solutions is starting to fade. Estela's Mindful Marketing approach emphasizes responsible and sustainable marketing that takes the environment and social responsibility into account.

Estela founded her own consulting firm, Manah, over five years ago in Argentina, Paraguay, and Miami. She has been a recognized figure in the marketing and advertising industry for over 15 years, having worked with clients such as the Argentine National Tourism Secretary, Despegar, Coca-Cola, Toyota, and more while working for advertising agencies and media companies in Argentina. Her experience with Grupo Clarín and Infobae has allowed her to gain a deep understanding of media, enabling her to create an innovative method to position Manah with Miami's leading media companies and make it a reference consultancy.

Estela believes that the role of communication channels is crucial in spreading the word and positioning entrepreneurs, generating an impact not only on the audience but also on society as a whole. She emphasizes that marketing is not just about digital marketing strategies but also about a more comprehensive marketing plan.

Estela's Mindful Marketing approach is based on solidarity, care for the environment, and taking collective satisfaction into account, as well as positive values such as conscious consumption, solidarity, and empathy. Her approach centers on the customer and focuses on responsible and sustainable marketing that is in line with the company's values and ethos.

Manah, under Estela's leadership, has become a reference consultancy for entrepreneurs in Miami and Latin America, helping them achieve their desired goals with her communication strategies.

-Estela, please tell us about your vision on the market, media, as well as the most common problems faced by entrepreneurs and companies.

-"Today it is impossible to conceive a good marketing plan that does not include an optimized marketing strategy."

Estela's strategy focuses on Mindful Marketing, a distinctive method that not only seeks to position entrepreneurs but also does so in a responsible and sustainable way with the planet. 

-"The main characteristics of our method are based on solidarity and environmental care, from the design of packaging to the planning of an integral marketing strategy."

In the market, both in Latam and Miami, there is clearly a gross underinvestment in the media mix and underinvestment in time, equipment, and resources for marketing and development. But the root of the problem is the misconception that marketing is the same as digital marketing, for example, when in reality it is much more than the strategy of a digital channel, important but not exclusive to a much broader planning and sense than just a channel.

This clear vision shared by many consultants and agencies today is what allows Estela to generate a culture of logic, sustainability, and a consistent marketing effort.

Therefore, she shares with us the main axes of this innovative trend:

The customer as the epicenter

  1. Strategies are based on seeking collective satisfaction through actions that are in line with the company's values.

Business based on Sustainability

  1. The awareness of companies has resulted in them being committed to sustainable actions and practices, thus assuming social responsibility.

Positive Values

  1. Companies develop their plans based on values focused on conscious consumption, solidarity, and empathy, thus achieving a relationship of trust with the consumer.

In some way, we have to get out of the very illogical logic that everything can be solved quickly, at a very low cost, with an Instagram post, or a YouTube video. That is a constructed false truth that no longer has sustainability.

Marketing is doing everything necessary (internally and externally) for customers to choose us.

Today, Manah, led by Estela Rotmistrovsky, is positioned throughout Florida, reaching more and more Hispanic entrepreneurs in the United States and boosting them with communication strategies to achieve their desired goals.

For more information, you can contact her through:

Social Network: @estelyrot

Email: estelarotmistrovsky@gmail.com

Website: www.estelarotmistrovsky.com



El top 10 de rooftop con piscinas del verano 2025 en Miami (parte II)

(Por Maqueda-Vera) Miami es espectacular, adora el sol, por eso tiene la increíble personalidad de desarrollar las mejores rooftops con piscinas, ideales para visitar en verano. Cuando la temperatura sube un poco, te invitamos a refrescarte en las mejores piscinas en altura, que combinan vistas infinitas y cócteles junto a la piscina.

(5 Minutos de lectura) 

Un colapso del tribalismo fanático ideológico está atacando (y matando) a todo lo que se enfrente a la militancia de izquierda (¿Por qué?)

(Por una cocreación junto Ristretto, con Taylor-Molina-Alonso-Maurizio) Imagine que su cerebro tiene un interruptor tribal. Cuando se activa, su córtex prefrontal —sede del razonamiento— se apaga, y la amígdala —centro del miedo— toma el control. Este mecanismo, descrito por el neurocientífico Marco Iacoboni en "Mirroring People", es el arma secreta del populismo del siglo XXI. 

(5 Minutos de lectura de alto valor estratégico) 

Impacto mundial: ¿por qué acciones y oro marcan máximos históricos en un mundo que teme el alza de tasas? (cuando las malas noticias… son buenas)

(Por Taylor desde Silicon Beach) Los máximos históricos simultáneos de renta variable y oro no reflejan optimismo económico; al contrario: celebran el temor. En los mercados modernos, la probabilidad de recortes de tipos por parte de la Reserva Federal y otros bancos centrales convierte las noticias macroeconómicas negativas en catalizadores alcistas. Paradójicamente hay mucho de positivo en todo esto, y no. 

(5 Minutos de lectura de alto valor estratégico) 

Asesinan a Charlie Kirk, aliado de Trump, en tiroteo durante evento en universidad de Utah: reacciones y claves del crimen

(Por Taylor-Molina) El gobernador Spencer Cox (Utah) califica el hecho como "asesinato político"; Trump ordena banderas a media asta y promete "justicia". La comunidad internacional está conmocionada. La paradoja es que tanto se dice que la derecha, los conservadores, los libertarios atacan a la prensa, hoy una vez más, todo pensador, esta vez un comentarista y miembro activo de los medios,  defensor de la familia,  del matrimonio, de las libres ideas, de la fé judeo cristiana, del respeto por la mujer,  por los niños, por la libertad, es asesinado.

(5 Minutos de lectura de alto valor estratégico) 

“Magic: la fórmula Alcaraz- ISDIN”: más que una Collab (cocreativo), una alquimia en la piel del campeón

(Por Maurizio-Rodriguez Otero) El paradigma Alcaraz-ISDIN: Una revolución Psico-Fisiológica en la Protección Solar Deportiva En el ecosistema hipercompetitivo del tenis mundial, donde cada milisegundo de ventaja puede determinar la diferencia entre la gloria y el ostracismo, surge una alianza que trasciende los límites convencionales del marketing deportivo. 

(5 Minutos de lectura de alto valor estratégico) 

Neuropolítica: los sesgos cognitivos multi presentes hoy, incluso en mentes muy cultas (¿eres una persona muy sesgada y no te das cuenta?)

(Una cocreación de la prestigiosa comunidad Ristretto, con Alonso, Maurizio y Rotmistrosvky) Imagine que su cerebro es un superordenador hackeado. Cada decisión, cada juicio moral, cada "hecho" que cree objetivo, está corrompido por 137 sesgos cognitivos documentados, según la Review of General Psychology. 

(5 Minutos de lectura de alto valor estratégico)