CosMc's, McDonald's expanded crossing: beyond the conventional spin-off
(By Marcelo Maurizio) In the realm of marketing and strategy, McDonald's is providing a masterclass in the complexity of crossing, the integration of experiences, and fisygitality (integral on-off experience). More than a mere "spin-off," the fast-food chain is setting the pace with its new concept, CosMc's, demonstrating how the association with a cosmic character goes far beyond a simple partnership. It literally creates a distinct universe through a concept that expands, amplifies, crosses, and integrates throughout the experience (this is Crossing); it's a strategic crossover that redefines branding in action.
(By Marcelo Maurizio) In the realm of marketing and strategy, McDonald's is providing a masterclass in the complexity of crossing, the integration of experiences, and fisygitality (integral on-off experience). More than a mere "spin-off," the fast-food chain is setting the pace with its new concept, CosMc's, demonstrating how the association with a cosmic character goes far beyond a simple partnership. It literally creates a distinct universe through a concept that expands, amplifies, crosses, and integrates throughout the experience (this is Crossing); it's a strategic crossover that redefines branding in action.