The spectacular Crossing Marketing & Branding between DC and Pininfarina, which gave rise to Batman's ultra-luxury hypercars (They are now available for sale!)
(By Marcelo Maurizio) In an era where co-creation dramatically expands the experience and where brands make a huge associative effort to create added value and phygitality like never before, DC, with Batman and Pininfarina, once again demonstrate that Crossing is the most disruptive technique to move away from commoditization and massive value removal. In an innovative collaboration, the Italian design house Pininfarina is offering a stunning disruption to all Batman and car enthusiasts. Drawing inspiration from Bruce Wayne's iconic Batmobile, they have unveiled two revolutionary models: the Automobili Pininfarina Gotham and the Automobili Pininfarina Dark Knight.
(By Marcelo Maurizio) In an era where co-creation dramatically expands the experience and where brands make a huge associative effort to create added value and phygitality like never before, DC, with Batman and Pininfarina, once again demonstrate that Crossing is the most disruptive technique to move away from commoditization and massive value removal. In an innovative collaboration, the Italian design house Pininfarina is offering a stunning disruption to all Batman and car enthusiasts. Drawing inspiration from Bruce Wayne's iconic Batmobile, they have unveiled two revolutionary models: the Automobili Pininfarina Gotham and the Automobili Pininfarina Dark Knight.