"For everyone": Messi and a new spot for Mastercard (the importance of value marketing and crossing in the strategies of leading brands)
(By Maqueda and Maurizio) In a scenario where the strongest brands in the world continue to invest in advertising spots, sponsoring, activations, and promotions (even if it's called street mkt), even in an increasingly digitalized context, the value difference lies in the so-called "traditional" spots. In reality, this is differential value marketing. The recent Mastercard campaign for the Conmebol Copa America 2024, starring the iconic footballer Lionel Messi, highlights the importance of physical digital marketing, cross, and experiential in companies' strategies.
(By Maqueda and Maurizio) In a scenario where the strongest brands in the world continue to invest in advertising spots, sponsoring, activations, and promotions (even if it's called street mkt), even in an increasingly digitalized context, the value difference lies in the so-called "traditional" spots. In reality, this is differential value marketing. The recent Mastercard campaign for the Conmebol Copa America 2024, starring the iconic footballer Lionel Messi, highlights the importance of physical digital marketing, cross, and experiential in companies' strategies.