Media Investment: the common big mistake in latin american brands and many looking to make their mark in Miami
(By Juan Maqueda and Marcelo Maurizio, from Miami) Media investment is a pivotal aspect of any respectable marketing strategy. Through these channels, companies, brands, personalities, and politicians can reach their target audiences and promote their products or services. In recent years, there has been a significant surge in investments in digital media, leading to the assertion that 50% to 60% of advertising expenditure is directed towards online platforms. However, this claim can be deceptive, as not all advertisers allocate resources equally to digital media.
(By Juan Maqueda and Marcelo Maurizio, from Miami) Media investment is a pivotal aspect of any respectable marketing strategy. Through these channels, companies, brands, personalities, and politicians can reach their target audiences and promote their products or services. In recent years, there has been a significant surge in investments in digital media, leading to the assertion that 50% to 60% of advertising expenditure is directed towards online platforms. However, this claim can be deceptive, as not all advertisers allocate resources equally to digital media.