The impact of Messi on Miami and US soccer: analyzing the messiami game. Which mega brands are making their big play?
(By Juan Maqueda and Marcelo Maurizio) Behind Messi's arrival at Inter Miami lies a mega-smart and uber-entrepreneur named David Beckham, and behind him, a grand economic plan from the USA, from Miami, involving two corporate giants, and the MLS. This plan goes far beyond the gathering of stars and the focus on the 2026 World Cup; it signifies a before and after moment in world football and, above all, for the United States.
(By Juan Maqueda and Marcelo Maurizio) Behind Messi's arrival at Inter Miami lies a mega-smart and uber-entrepreneur named David Beckham, and behind him, a grand economic plan from the USA, from Miami, involving two corporate giants, and the MLS. This plan goes far beyond the gathering of stars and the focus on the 2026 World Cup; it signifies a before and after moment in world football and, above all, for the United States.