June, we are in the month where the Puma ball is going to roll and make all of America vibrate. The feline revolution that has taken over the "American" continent
(By Maqueda and Maurizio) Official balls play a crucial role in the FIFA World Cup championships, whether it's the Euro Cup, Copa America, or other international football competitions. Increasingly, especially post-COVID, there is a focus from major brands on reinvesting in sponsorship, events, real experiences, and this Copa America will reflect similarly to the amazing investment by brands and media, as was seen in Qatar. Puma, this year, changes the history of the official Copa America balls, as a sign of the growing dispute among brands to sponsor "real" and amplifiable events.
(By Maqueda and Maurizio) Official balls play a crucial role in the FIFA World Cup championships, whether it's the Euro Cup, Copa America, or other international football competitions. Increasingly, especially post-COVID, there is a focus from major brands on reinvesting in sponsorship, events, real experiences, and this Copa America will reflect similarly to the amazing investment by brands and media, as was seen in Qatar. Puma, this year, changes the history of the official Copa America balls, as a sign of the growing dispute among brands to sponsor "real" and amplifiable events.