The astonishing Cross Marketing strategy of Michelin Tires: Why does Michelin reward the best restaurants in the world?
(By Marcelo Maurizio, Gerardo Solis, and the infonegocios Miami editorial team) For over 100 years, Michelin Tires has been recognized not only for its exceptional tire manufacturing but also for annually recommending the best restaurants in major cities around the world. That's right, the tire manufacturer takes on the task of identifying establishments that offer the best culinary experiences, honoring them with one, two, or three stars based on their gastronomic level.
(By Marcelo Maurizio, Gerardo Solis, and the infonegocios Miami editorial team) For over 100 years, Michelin Tires has been recognized not only for its exceptional tire manufacturing but also for annually recommending the best restaurants in major cities around the world. That's right, the tire manufacturer takes on the task of identifying establishments that offer the best culinary experiences, honoring them with one, two, or three stars based on their gastronomic level.