The World's Most Valuable Brands 2023: what do they teach us? Which economy generates the most valuable brands? Which Latin American brands are in the Top 100?
(By Marcelo Maurizio) According to the annual Kantar BrandZ ranking recently published, Apple has once again positioned itself as the most valuable brand in the world, according to the renowned consultancy that selects the top 100 brands in terms of value. Despite a slight decrease in its brand value to $880.5 billion, Apple maintains its leadership position, which it regained in the previous edition of the ranking, surpassing Amazon, which had held the top spot since 2019. The e-commerce giant now ranks fourth with a brand value of $468.7 billion. Google ($577.7 billion) and Microsoft ($501.9 billion) complete the top three, dominated by American technology companies. However, the common factor among these companies has to do with perseverance and a long-term commitment to finding new ways and resources when results don't materialize.
(By Marcelo Maurizio) According to the annual Kantar BrandZ ranking recently published, Apple has once again positioned itself as the most valuable brand in the world, according to the renowned consultancy that selects the top 100 brands in terms of value. Despite a slight decrease in its brand value to $880.5 billion, Apple maintains its leadership position, which it regained in the previous edition of the ranking, surpassing Amazon, which had held the top spot since 2019. The e-commerce giant now ranks fourth with a brand value of $468.7 billion. Google ($577.7 billion) and Microsoft ($501.9 billion) complete the top three, dominated by American technology companies. However, the common factor among these companies has to do with perseverance and a long-term commitment to finding new ways and resources when results don't materialize.