Only in English

(By Maurizio, Maqueda, and Otero) In the dynamic realm of marketing, branding, and brand culture, a conflict arises between following trends and adopting genuinely disruptive strategies. As we delve into this conflict, we question the purpose of our marketing efforts. Is it merely to follow trends, or is there a more coherent and solid marketing mix beyond seeking likes and views? This article explores the growing tension between mega trends and strategic disruptiveness, urging us to rethink conventional marketing approaches.

(By Marcelo Maurizio) In the captivating realm of "product placement," some brands shine brightly, becoming undisputed queens of the screen. Who leads this game of advertising subtlety? Discover it with us! We share super tips for "Product Placement" (or product integration or placement) that dominates screens. This strategy works versus a very direct action with one or two influencers or on a TV show (non-traditional actions), as the product is truly placed in the script and the story. This can be done correctly in all influencer campaigns but must be scheduled, scripted, with strategy, production, and branding.

(By the Infonegocios.Miami Team - Molina, in collaboration with Taylor, Maurizio, and Maqueda) More than seven and a half million people have fled their homes in Venezuela since 2015, plunging into a socio-economic and security crisis. This massive exodus poses significant challenges for the region and, at the same time, reveals the need to assess the political reality of Latin America. Even today, there are, for example, Argentinians, Brazilians, Mexicans, and Colombians of left-wing ideology or fanaticism who deny the presence of all kinds of totalitarianism, corruption, demagoguery, populism, and crimes in Venezuela. But isn't it time for governments, institutions, and organizations across America and the world to declare and take action against this harsh and real fact in the lives of citizens on our continent? Millions of families are divided, broken, destroyed by the fanaticism of a dictatorial regime, always disguised as chosen by the people. This article explores the lack of objectivity in political perspectives in America.

(By Juan Maqueda and Marcelo Maurizio) Planning and creating product placement: the strategy that delivers the best results and is more relevant in the current era of integrated content in everyday life is a technique ignored and self-sabotaged by companies and digital, and even traditional, media agencies themselves, simply because it involves integrating, coordinating, and doing work that they just can't handle. Most companies and public figures are unaware of the secrets and benefits of implementing product placement due to a combination of biases, lack of knowledge, and, above all, cognitive bias. Many people wrongly believe that only big brands can afford to carry out product placement (or product integration) and that it is not possible for smaller brands or local ventures. This is a common mistake and a misconception fueled by a lack of education and understanding of this marketing strategy.

(By Maximiliano R. Otero, MBA) In the fast-paced world of modern marketing, strategic planning is the cornerstone of any successful approach. The ability to visualize our current position and chart a course towards a future with sustainable, diverse, broad, and positive outcomes is what distinguishes strategic marketing. In this article, we will delve into the challenge that companies face in balancing strategic marketing with tactical marketing in an environment where the day-to-day often threatens to divert attention from the long term.

(By Juan Maqueda and Marcelo Maurizio, from Miami) Media investment is a fundamental part of any respectable marketing strategy. Through media, companies, brands, personalities, and politicians can reach their target audience and promote their products or services. In recent years, there has been a significant increase in digital media investment, with claims that 50% to 60% of advertising spending is allocated to online media. However, this claim is deceptive, as not all advertisers invest in digital media to the same extent.

(By Maximiliano R. Otero, MBA) In the fast-paced world of modern marketing, strategic planning is the cornerstone of any successful approach. The ability to visualize our current position and chart a course towards a future with sustainable, diverse, broad, and positive outcomes is what distinguishes strategic marketing. In this article, we will delve into the challenge that companies face in balancing strategic marketing with tactical marketing in an environment where the day-to-day often threatens to divert attention from the long term.

(By Juan Maqueda and Marcelo Maurizio) The Origin of two giants who are now taking center stage in Copa America 2024. In the thrilling world of sports marketing, few rivalries have reached the epic magnitude of the contest between Adidas and Puma. Founded by the Dassler brothers, Adolf and Rudolf, these brands stand as pillars of modern sports.

(By Marcelo Maurizio) We're sharing success stories from the contemporary world and breaking down how to execute a StoryBrand in a straightforward manner. There's a renewed emphasis on branding, now more coherent and harmonious than ever. It extends beyond the realm of online fiction, embracing a real, holistic dynamic that permeates the essence, actions, and emotions of a brand.

(By Marcelo Maurizio) Winter has arrived in the divine city of Miami, beloved by locals and tourists from around the world. In our section "The Best Places to Enjoy," we share those spectacular places, those icons of the Sunshine City that you can't miss visiting and enjoying. Today: Clásica Victoria, a worthy representative of Miami's international gastronomy. A place where food is love, and love is food.

(By Marcelo Maurizio and Maximiliano Rodriguez Otero) This article focuses on highlighting the vital importance of theming as a parallel axis with the product itself. Today, more than ever, the concept expanded to the most coherent and distinctive details creates a "world" called a brand. In the vibrant heart of the Brickell neighborhood in Miami, a unique gastronomic experience has emerged that merges the passion for coffee, Argentine culture, and aviation history. Sky Coffee Buenos Aires, located in a retired McDonnell Douglas MD-88 airplane, has challenged conventional limits to offer a coffee experience beyond the ordinary.

(By Ortega, from Miami) 

The Major League Soccer has unveiled the eagerly awaited schedule and broadcast details for the upcoming 2024 MLS regular season, promising an early kick-off that will make history in the league. The action begins on Wednesday, February 21, with Inter Miami CF, led by the legendary Lionel Messi, facing Real Salt Lake in a unique match at the DRV PNK Stadium.

(By Infonegocios Miami Sports Team and Ortega) After narrowly missing the MLS playoffs, Inter Miami has made a bold move in the league's SuperDraft by selecting four promising players to strengthen their squad alongside star Lionel Messi. Despite falling short of qualification, the team led by Gerardo Tata Martino made history last season, securing the Leagues Cup (the club's first official title) and reaching the final of the US Open Cup.